Peugeot 206. The advert begins with an extremely busy Asian market place and a man sitting on a bench staring at his car
Peugeot 206
The advert begins with an extremely busy Asian market place and a man sitting on a bench staring at his car, which is an old style car, he is sitting looking at the car and all of a sudden he looks as though he is inspired by an idea, so he gets up and walks over to the car. He gets into the car and with no hesitation or look of worry in his face he drives into a wall head on. Looking quite determined he reverses into a wall. And with an audience surrounding him he gets an elephant to sit on the bonnet of the car.
He then starts hitting the car with a sledgehammer. At first it seem just random, but the look on his face is very concentrated. The next scene shows the man still working on his car at night, he is still using a hammer but a smaller one and is also using a chisel; this activity looks more purposeful. It then shows the man working in a deserted market place, deserted except for a wandering cow. In this scene he is using a blowtorch on the car. The next scene and daylight again, the man still holding a hammer is looking at a page from a magazine. The magazine page is of a Peugeot 206, this is also written in large, bold, black font underneath the picture, he studies the picture. He holds it up so the car on the magazine page is hiding our view of his car, he then puts down the magazine page and we see a very dented, dusty car with lots of chipped paint, but the car is now a Peugeot 206, it even has the two vents on the side of the bonnet which 206’s have. There are tools still laid next to the car. The man is extremely pleased and he looks at it lovingly and adoringly. We often hear that men say they love their cars, and this man shows it in his face as he looks at the Peugeot 206. This advert seems to be based on this saying of men loving their cars.
