Promotion. There are many different methods of promotion a business might use. They include the following: sales promotion

1. sales promotion
2. public relations
3. sponsorship
4. advertising

For walkers the type of promotion which applies to it are sales promotion, public relations and advertising.

Walkers uses many types of method under the headings above.  For sales promotion walkers uses the method of added value, gifts and competitions. Added value is not as effective. Walkers offer 30% extra in the packet of crisp. They use this way to draw the consumers towards there product. The consumer may well be attracted to the product for the first time because of the added value, and then continue to buy it. Many super markets where I live near to, such as Morrison’s will often offer goods at two for the price of one in the hope of consumers returning to the supermarket. Walkers offer gifts in there packets such as £5 notes and £10 note. This method was successful as they managed to sell over 5 million packets. Out the packets only certain crisps had the gift in it. Walkers have announced a competition, to win a mini ipod. This has shorly worked because I personally have bought many walkers crisp packets myself.

Walkers introduced a famous personality to gain attention of the consumers towards its product. Gary Lineker has been a great ambassador for Walkers Crisps over the years. His presence has had some influence on some consumers but not all. This doesn’t matter because the amount of people it attracted is enough to say “yes this has worked”.

Advertising is one of the most important parts of promotion. We all see and hear advertisement for a huge range of products. The type of advertising to be used is chosen carefully as do the advertising media that is where the product is to be advertised. For some products as advertising campaign is launched, which involves a series of advertisement in different forms over a period of time. In this away a produced can build up consumer knowledge of a product which will increase sales or get a new product off to a good start.

The type of advertisement walkers uses is informative. They give out the information of the product with out persuading them to but it. This advertises have a famous personality involve in such as Gary Lineker and Michel Owen.