The many techniques of persuasion are limiting, not only by the actual person who is designing it but also by the ways of communications, and legal restrictions. One basic technique is the early use of repetition and is still a broadened procedure. Also someone could encounter the same advert in local newspapers, radio, and television to imprint the advert in their mind; this is a skillful use of propaganda as it allows the person to remember the advert constantly.
Also, in the rise of Hitler saw his group called the Nazi, therefore when anyone heard that name or read it, they would recognize that it is associated with Hitler himself. Another basic persuader is the product name. Manufacturers have spent millions to establish their products as symbols of consistency and value. Once customers recognize it and gain confidence, the owner can use the product name and logo as a persuader, that is, as a device to reassure customers that all products bearing this symbol are reliable. The product name and logo are especially useful when the something new is introduced.
Modern advertising uses various ways of persuasion. These include making the advert a lot more entertaining and humorous. However, the more enhanced in the advertising industry are the ‘cigarettes companies’ as they employ a very significant type of advertising. Their main task is to assist the person who is looking to stop, think and work out the advert portrayed. Significantly, these adverts reminisce how good smoking is for you and let it look good; this is the whole meaning of propaganda, and as you can see it is still used to day.
There is also the factor of subliminal messaging that has been verified illegal. Subliminal messaging is an attempt to manipulate our minds. Our minds work at two levels, conscious and subconscious, as we see or hear these types of messaging, the adverts work with our subconscious and let something feel good to do but isn’t.
For example, If I were to walk up behind you and say, for instance, "Ice Cream Tastes Great".... at a volume level just below the threshold of your conscious perception, it would probably have little or no effect I were to say this to you at the same level over ten thousand times in a month it would register with the subconscious and soon, Ice Cream would seem like a pretty great idea, even if you were consciously committed to not eating it.
A person could learn from close examination of an advertisement that propaganda is used in many ways to place a positive image in the viewer's eyes so they will buy their product. Propaganda is used in so many different ways in advertising. People do not even realize they are being persuaded into buying the product being advertised.
