Shrek Trailer evaluation essay

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Cami Rothe          Form: 10PE          Teacher: J. Durran            Media Studies – Trailer Evaluation

Our task was to create a trailer for the re—release of Shrek. We created the trailer using clips of the full film, we used Adobe Premier to create the trailer because it allowed us to have multiple audio and video tracks so we could overlap sounds, for example, to add background music. Moreover, we could separate the video and sound so we didn’t have to use the same music clips used in the film. We still used the same songs, but we used them in different ways to the film. Finally, we exported the film in AVI format so it can be played using Windows Media Player and also so it can’t be edited any further.

Overall, I think our trailer was quite effective because it shows all the different aspects of the film; there are romantic, action and humorous parts. This range of themes makes the trailer appeal to many different people. We tried to make the film appeal to lots of people with different interests because we thought it was a good film for families to watch and all members of the family would be able to enjoy it. Perhaps, however, trying to make the film appeal to lots of people could create a negative effect because people may decide that they don’t want to watch it because it doesn’t match their interests. However, if we had chosen one theme and based the trailer on that, we would have targeted the audience more effectively.

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We decided to target a wide range of people and our target audience was families. We therefore included jokes for both children and adults. We thought that having a variety of themes, would appeal to the different family members, so the film would be suitable for all ages, both genders and all interests. We also included the main people doing the voice—over at the end because they are very well knows so people would be attracted to watch the film because they know the people.

We generally followed the normal structure for a trailer but changed some parts. At first, ...

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