Television Advertising.

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Television Advertising Assignment

Analysis-advert for Nike trainers where two characters race and compete with each other down a town. The advert pictures two average male and female characters who first accidentally splash one another with puddles. The use of both sexes does show that the particular brand is used for both male and female. Their competitiveness throughout the advert shows the audience that the company is presented as a strong, winning sporting company.

As the advert progresses the two main characters become more ambitious. As the advert is set in a large, empty, rather wet town in southern France, the puddles appear larger than normal.  The setting in France does create a good image for the brand, showing it to be a brand with artistic qualities as the country is portrayed to be. The emptiness of the town connotes the idea, ‘No one can stand in my way,’ and it works. During the ad they stop for no one. The puddle sizes increase during the advert, this co notates the idea that when you wear the trainers your goals, objectives and dreams in life suddenly become higher and more important.

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Their facial expressions on both characters signify determination and effort. Often at times they show anger for their effort and maybe pain at heart during this exercise. Their postures during the advert are always very active, always moving from place to place. The few times when they do stop for water, they walk wooden and shake off their tense limbs, which only occurs for a small time. This small wait to regain energy highlights the possibility that when wearing the trainers you only have to wait a short time for rest after exercise.

The camera angles used ...

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