• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The Famous Grouse Advertising Campaign

Extracts from this document...


Daniel Heppell 13/7/2004 Media Coursework - The Famous Grouse Advertising Campaign In this piece of work I intend to outline the advertising campaign for the "Famous Grouse" Scottish whisky. The campaign is made of about 20 adverts but I will only be looking at about 6 of them. The adverts consist of as white background with a grouse performing various actions corresponding to a humorous punchline. Such as the advert containing the punchline "With Water" would have the grouse stood on a rock with some fish swimming by. The grouse itself has been designed to be memorable, using the humans sub-conscious attraction to large eyes. Another of the humans attractions is smoothness, so the animators have used computer animation to give the impression of smoothness and overall quality instead of using plastiscine models. The target audience, I expect, would be over eighteens as thes people are the only ones to be able to buy the product. A Large One And A Couple Of Small Ones This punchline refers to the way that you would ask for a whisky at a bar. By saying "A large one" you would be given a double whisky and "a small one" would mean that you would want a single whisky. The advertisement starts off wih a close up of the grouses feet crashuing across the screen,. ...read more.


The screen then cuts to show the punchline and again to show the picture of the bottle, as in the last two adverts. A Swift One and Time For Another This is a collection of two adverts that are to be run in the same advertisement slot. They are both set on the same background and both have the same theme tune. In the first advert, the camera just shows the grouse flying across the screen quickly, depositing some feathers, and then cutting to the punchline, "a swift one" referring to the way you might drink the whisky, very quickly. Then cuts to a picture of the bottle as in the last few adverts. In the following advert, the screen is merely the white backgound, then cutting to the punchline. This is done this way because eht emakers expect the audience to make the connection between the first and second adverts, seeing as though they are in the same advert sequence. This advert is meant to be played when there might be an occasion where drinking is not uncommon for example during half time of a football match. The makers exopect the people in the pub may be watching this advertisement, and therefore might want to buy a quick drink during the half time period, hence the first punchline "A Swift One". ...read more.


This would have been because, to feature the scottish rugby team in an advertisement would need their endorsement. In the advert, the theme tune has changed to the scottish national anthem for the most part of the action until the end where it changes back. The action sequence is very simple. On the screen to start off with is just a rugby ball. Then the grouses tail pokes out from behind the ball. It does this slowly, until it comes to the grouses head, where it pulls out quickly and blinks at the camera. At this point, the music changes to the Famous Grouse theme tune. The screen cuts to show the punchline and then to a different screen where there is the scottish rugby logo. This advert would have been aimed towards the scottish rugby fans, or all rugby dfans seeing as there is a prestigious name is on the advert. Conclusion In conclusion, I found that the advertising campaign was successful in elling the product. The advert has a catchy theme tune, it is very simple and memorable, and it is also amusing, adding to the memorability. The audience this advert is directed at is the kind of person who would be able to buy the product for example rugby fans, or people who class themselves as laid back. It also incorporates the circumstances in which somebody might be watching the advertisement using the Swift One and Time For Another adverts that might be played during the same advertisement interval. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. English Media Coursework: Advertising

    This panics the barman, and soft music starts to play, which is the same music which has been used in most 'Stella' averts. After pausing a few seconds, while the tension builds, the barman quickly points at where the airman is hidden and runs to switch the 'Stella' tap off.

  2. Produce a communications campaign for an aftershave called Blizz.

    * Goods are of satisfactory quality if they reach the standard that a reasonable person would regard as satisfactory, taking into account the price and any description. * Aspects of quality include fitness for purpose, freedom from minor defects, appearance and finish, durability and safety.

  1. Advertising - Peter Kay's John Smiths Campaign

    But even though without the dialogue the advert wouldn't be funny the camera angles enhance it and make it more effective. The wording chosen in the dialogue, such as 'Sweet dreams!' Makes Peter Kay seem even more insensitive and ignorant to what he's saying.

  2. Levi's a campaign for classics.

    Hall and standing at the forefront of the campaign was The Pawnbroker. The Pawnbroker advert was one of the most important pieces of small screen sales media fashioned by 'Bartle, Bogle and Hegarty'.

  1. Moving Picture Advertising.

    The voice over, a male, aged between 20-25, which is slightly above the target age group, has a soft-tone to his voice and enters the advert about 10 seconds after the start. Although there are no sound effects or ambient sounds, the music and voice over are very important to this particular advert.

  2. Launch an advertising campaign for confectionery.

    However the filming process was one, which proved to be very difficult and time consuming. I found that what looks good to the naked eye could look disastrous on camera. It seemed to take a lot of practice to get the right angles, light, sound and all the other small

  1. What makes an advert memorable?

    The John West's man presents to you that John West's will go to any lengths to get the best salmon. A man tries to get the salmon from the bear, with great difficulty. The bear fights back in the manner of a boxer and you realise the bear is man produced in a very realistic bear suit.

  2. Coloured Contact Lenses Advertising Campaign

    I am going to use 3 mediums for my advertising campaign. These will be TV, magazine and radio. I have chosen these 3 mediums because I believe that it is easier to target the youth market with them. For example, with radio I will be able to place the advert

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work