The leaflet that I am going to write about is a pizza shop. In this leaflet I am going to describe how the writing is laid out and how it is structured and the way the company has tried to capture the attention of the reader.
The leaflet that I am going to write about is a pizza shop. In this leaflet I am going to describe how the writing is laid out and how it is structured and the way the company has tried to capture the attention of the reader. Also I am going to say about the colours he has chosen in various places.
The name of this leaflet is ‘PIZZA FRESCO’. I am going to start by describing the main page. The title is in bold and huge writing so the reader will catch the name on the first glimpse at the leaflet it is also eye catching. Also the writer uses different font sizes so only the main writing his big so that means the big writing is more useful than the small writing. For example the title is extra large and the writing which tells you the opening hours is smaller and then when he says the phone number it is bold and bigger than the opening hours. This shows that the writer just wants to catch your eye where it is bold and a bigger font size.
The writer has also chosen different types of colours for the background so the leaflet looks more attractive to the reader’s eye. Overall the background colour is light green but in the opening hours section he uses red and when he describes the special meals he uses dark green this is because the different colours from the background show you that these parts are special and they are bits which are not to be missed. Also when he introduces you to the leaflet he changes the colour of the writing to green. He also changes the colour of the things that he would want to be sticking out for example when he says “Pizza of the week”. He does this because every time he is speaking of a new thing he changes its colour so the reader won’t be confused and can read what bits he wants and the bits he doesn’t.
