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The main targets of these two advertisements are aimed towards the smoking audience. The idea of Advert 1 is to get a smoker to stop smoking because of the consequences.

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Introduction

Media Coursework - 1st Draft The main targets of these two advertisements are aimed towards the smoking audience. The idea of Advert 1 is to get a smoker to stop smoking because of the consequences. On Advert 2, the idea is to shock or to scare the person into giving up the habit of smoking before they are 'hooked' on smoking. Another audience it could be aimed at are people with any kind of addiction, e.g. drugs. This advert will make them think about their own addiction and not just about people who smoke. The main aim of Advert 1 is to make the smoker feel guilty. The advert is about a man (Steve) who is a smoker and has got lung cancer from smoking; he has got to tell his children this and can't face it. You can tell from the expression on his face that he is devastated at the fact of his news and is guilty because he has to tell his children the awful news. The text is also very important on this advert because it explains the expression on his face, it says: 'If you think giving up is difficult, try telling your children you have lung cancer'. ...read more.

Middle

The psychological impact of both these adverts to me is very good because it shows smokers basically what they are doing to themselves. It shows you how young you can die, with the consequence of damaging or hurting your family, in this case Steve's 12 year old daughter (advert 1). The other advert, (advert 2) shows the pain and addiction of smoking represented by the hook going through his lip. Both of these advertisements make you think about you own addictions as well, for example, if you are a fast food addict Steve's advert will make you wonder what you are doing to your body i.e. basically killing yourself and the hook advert will make you think how strong you are addicted to it. Three examples of shock advertising from television are: 1. The Cannabis Advert - This advert is about a man who smokes cannabis and the cannabis is playing with his mind. The shock factors in this advertisement are the brains. In the advert a sales assistant is showing a man who smokes cannabis brains and offering him a free 'instalment' of these brains and on the back of the sales assistant's head, there is a huge scar which is quite shocking too. ...read more.

Conclusion

Also, over the years there have been numerous attempts to advertise how severe drink - driving is and there has still been no change so therefore I feel that they had to make such a shocking advert. 3. The Road Safety Advert - This advert is about a teenager who doesn't pay enough attention to the road and ends up being hit by a car. In this advert a group of teenagers are 'messing about' on the side of the road, when one of them decides to cross the road, because he wasn't paying enough attention he was hit by a car. I think that the purpose of the advert justifies the method because it speaks out to teenagers who are most likely to be in an accident because they do not pay enough attention to the road, because it was a teenager hit by the car in this advertisement I feel that when teenagers see this shocking advertisement they will feel frightened because they will most probably picture themselves being hit by the car making them think twice when fooling around by a road, which is the purpose of the advertisement. 1 ...read more.

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