The main targets of these two advertisements are aimed towards the smoking audience. The idea of Advert 1 is to get a smoker to stop smoking because of the consequences.

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Media Coursework - 1st Draft

The main targets of these two advertisements are aimed towards the smoking audience. The idea of Advert 1 is to get a smoker to stop smoking because of the consequences. On Advert 2, the idea is to shock or to scare the person into giving up the habit of smoking before they are 'hooked' on smoking. Another audience it could be aimed at are people with any kind of addiction, e.g. drugs. This advert will make them think about their own addiction and not just about people who smoke.

The main aim of Advert 1 is to make the smoker feel guilty. The advert is about a man (Steve) who is a smoker and has got lung cancer from smoking; he has got to tell his children this and can't face it. You can tell from the expression on his face that he is devastated at the fact of his news and is guilty because he has to tell his children the awful news. The text is also very important on this advert because it explains the expression on his face, it says:

'If you think giving up is difficult, try telling your children you have lung cancer'.
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This is very important because it means that even though it is hard to give up smoking, it would be even harder to tell your family that you could die.

The main idea or aim of Advert 2 is to scare or shock the viewer or to make them face reality about their addiction and hopefully make them give up the habit. This advert of the man with the huge hook through his lip has this scare or shock factor, the advertisement is supposed to scare or shock the viewer, especially a smoker. This advert also has ...

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