The two advertisements that I have chosen to compare are Lucozade and Red Bull. I have chosen these two advertisements due to the fact they are both energy drinks.
Media Essay James Birchall 11G
The two advertisements that I have chosen to compare are Lucozade and Red Bull. I have chosen these two advertisements due to the fact they are both energy drinks.
Lucozade
Firstly, I would like to talk about a Lucozade advert that featured on the television in 2001. This advert is centered around the computer game character Lara Croft. Lara is shown being chased by a pack of wolves in a typical Tomb Raider situation (Tomb Raider is a best selling game that came out on the playstation in March 1995) and runs out of ammunition for her handgun. She continues to run until she arrives at a ruined bridge. There is no way across, and the wolves are ready to pounce on her. Lara is trapped. The in-game inventory comes up on the screen (the in-game inventory is a menu that comes up when activated on the playstation console), and Lara scrolls through various snack foods until she gets to Lucozade and drinks it. She skips all the other products as if she is disregarding them and the only thing that can save her is Lucozade. This creates the image that Lucozade will save you in times of crisis, will give you confidence and make you successful. The Lucozade seems to give her the mental and physical energy to save herself, for she now jumps off the bridge. The wolves pounce after her but also go off the bridge, falling to their death. However, Lara has caught hold of a small ledge under the bridge and just hauls herself back up again. She has outsmarted the wolves.