• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The two media adverts I have been studying and analysing are Bionicle and Barbie of Swan Lake. I have been studying the differences and similarities between the two adverts; how gender stereotypes are used in both adverts

Extracts from this document...

Introduction

In this essay I am going to write about in what ways do the two advertisement we have studied attempt to sell their products to different audiences. Advertising is for companies to reach out to their target audiences in many different forms e.g. adverts are displayed on billboards, advertised on television, magazines, newspapers and leaflets. Advertisements have always contained lots of gender stereotypes. The two media adverts I have been studying and analysing are Bionicle and Barbie of Swan Lake. I have been studying the differences and similarities between the two adverts; how gender stereotypes are used in both adverts, how they attempt to sell their products to different audiences and how different uses of cuts, fades, shots and visual effect also different type of sounds are used in the adverts. The purpose of each adverts are to sell the company's products using different shots, camera position, camera movements, editing, sound and common strategies. The Bionicle advert is about 6 new heroes protecting their habitants from a mysterious force and to see if they can stop their new 'faceless opponent'. Barbie of Swan Lake is about a prince who comes in a carriage to take Barbie to the ball. Barbie is living in a fantasyland. We can see this when sparkles and beautiful things are shown in the advert. Both adverts have many similarities, they both use repetition, in both adverts there is no slang spoken, both adverts have voiceovers, use non-diegetic sound and use all different shots to successfully reach out to their audience. Most importantly both of the adverts use gender stereotypes to sell their products. ...read more.

Middle

that fades and dissolves make the advert slow and smooth which girls like and use of cuts and continuous editing makes it fast which boys like. Sound is another important part of selling a product because it reinforces the advertisers message. In the adverts I have studied, very little diegetic sound is used. In the Bionicle advert the only diegetic sound you can hear is the fast movement of the action figures, e.g. flying/running and this is to suit the energetic behaviour of boys and to show you what skill the figures have. However, the Barbie advert uses trickling water sounds, this is for a different affect. Many people believe the sound of trickling water to be tranquil and calming so by putting it at the beginning of the advert it sets the appropriate tone for there audience. In the two adverts both non-diegetic and diegetic sound is used. In both commercials non-diegetic sound is used, as the voiceover is the same gender as the target audience. The Bionicle voiceover is male and the sound of the voiceover is loud and pace of the voice is quick. Same technique is used in the Barbie advert, the voiceover is female and the sound of the voice is soft and gentle. I think the purpose for this is it has better effect to sell their product to their target audience, as Merris Griffiths wrote in her article under Auditory features. "A male spoken dialogue normally occurs in those advertisements most specifically aimed at boys and a female narrative (both spoken and sang) ...read more.

Conclusion

Making the advert about fighting and war used gender stereotype in the Bioncile advert, as many people believe boys are aggressive and violent. In the Barbie advert, gender stereotype was used as its colours was pink which everyone feels is a female colour. Lots of other gender stereotypes were used in the advert as well but I feel these were the main ones. Different types of techniques such as cuts, shots, camera movements and different style of editing were used very effectively to get the attention of the target audience. I consider that the Barbie advertisement was more effective than the Bionicle advert because the use of gender stereotype was more effective than the Bionicle's as the two girls that reflect the Barbie was a good technique to use. Also the use of fades and dissolves was very effective than the Bionicle's use of action and speed, I believe. I feel that the overall use of gender stereotype, fades, dissolves and visual effects used in the Barbie advert were more effective than they were in the Bionicle. Nevertheless I still believe that the Bionicle was also very effective when it used shots and cuts, which were very effective as it, speeds up the advert, which boys prefer. I feel that the future of advertising is looking high as there are many strategies to use to reach out to their target audience, however I feel that in the future of advertising gender stereotype will be used too much which the should consider cutting down on as some people might get offended by it. ?? ?? ?? ?? Hasan Manzoor 1lL ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Marked by a teacher

    The advert I have chosen for my analysis is the Nissan Micra advertisement, entitled ...

    4 star(s)

    Neologism is a newly coined word or a phrase or familiar word used in a new sense. It uses words such as "simpology", "conventive" and "legage". The effect that this has on the reader is that they begin to associate the Nissan Micra as being a modern and desirable car as we associate those modern words with the car.

  2. Discuss the presentational and structural features of two adverts to show how they attempt ...

    To the lower left of the advert in bold lettering there are the words "Just 2p off peak, 10p peak" The advertisers used the word "Just" as though its unbelievable that it's so cheap.

  1. Analysis of watch, DVDs, guitars and anti smoking adverts

    The slogan is 'everything for a guitarist' and for a guitarist to be a guitarist he needs a guitar. The guitars are detailed and stand out since they are in the fore ground. Commit This ad is using the testimonial technique to sell commit.

  2. Free essay

    How does the BBC advert for the 2010 Winter Olympics Games evoke all the ...

    the TV advertisement with Vancouver itself, and its entertaining, exciting and advertising at the same time. In the 43 second advert, technical devices are used to complete the advert. During the advert, the sky is made to reflect the colours of the Olympic rings.

  1. Magazine advertising comparison. Both adverts are trying to encourage and persuade women to buy ...

    The word 'Legend' from the word 'Legendary' means a non historical or unverifiable story handed down by tradition from earlier times and popularly accepted as historical. This is used in the advert because the company might be known for other products and the company might be known for a long time.

  2. Comparison of Baygon Adverts Doordarshan

    a sari but is wearing a 'churidaar pajama', which is more fashionable and up to date. Furthermore, another thing which is very different in both adverts is the jewellery and hairstyles of the actresses.

  1. Free essay

    English-Media contrasts between two adverts

    In the "Jean Paul Gautier- Le Male" advert, the colours in the background and the pattern on the top that the main character is wearing match the bottle. This is to make the audience think that if they wear that fragrance, then they will look and smell great.

  2. Compare the way in which two adverts seek to persuade their audiences

    Something most women hope to achieve! When analysing media and advertisers, the eye line is often brought up and discussed. It is said that the natural eye line is from the top left hand corner, through the centre, down to the bottom right hand corner of the page where the bourjois logo is located alongside a picture of the product.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work