The language and the tone is quite informal but not slang.
The presentational devices and the structure of the ad is laid out to attract the readers attention.
The language in the ad contains a lot of rhetorical questions such as, “Are you crazy about D.I.Y?” This makes the reader feel involved with the piece of text because the reader says to themselves; am I crazy about DIY
Inside the advert I included the rule of three, ”Speed, silence and Smoothness.” This makes the three words emphasised and shows the qualities to Power Tools.
I included in the advert some opinions stated as facts; “If you want a terrific piece of kit…” The reader feels now, that the product really is a terrific piece of kit. The reader now thinks that this is the truth and thinks that they are getting a good deal.
In my ad I included headings, logo’s and short bursts of text.
My main heading is a rhetorical question to make the reader involved with the advert. “Need a Power Tool?” It is big, bold and black. This attracts the reader’s attention because that is the first thing they see, and if they see that they need a tool it will attract them in.
The logo is a big shield with the initials P. T .U with the words underneath saying Power Tool Unit.
The logo is a big shield with a creamy colour mixed with a black colour. I chose a big shield to indicate the strength of my product of the power tools. The logo also attracts he reader’s attention to see the symbolism of the shield.
The text in my advert is not in one big continuous piece of text because the reader would be stood there all day reading it and they would see it and think that is boring. So what I did was split the little pieces of text into small paragraphs with their own little subheadings. The paragraphs have been split up into, power, guarantee, features, extras and cost. This is done, so that if the reader is only interested in one point, then they can just as easily find it without having to scan all the text if it was long piece of texts. I have underlined and made the subheadings bold to attract the readers attention even more.
