The Philips fisio 820 is aimed at mostly young people and people that have enough money to spend on phones. This certain age group requires advance gadget novelties because they prefer contemporary phones, which gives them better ways to communicate and suit their personality. All these phones are aimed at people aged 16-25 as only young people care about what phones they have because of pear pressure or fashion item.
Page 2 Shuail Jusab
In the Orange advertisement there is a lot of persuasive language such as: Free, NEW, Just in, free insurance cover etc… Persuasive language like this is attracting the reader’s attention and making the reader think that this is the easiest way of getting a phone, as it seems hassle free. These catchy words make the product seem to the reader as if it is a NEED and not a WANT.
The Philips advert is also has a few attractive words or phrases such as: “seeing is believing”, “as colourful as you are” and “Lets make things better”. This advert is very interesting and makes you think of what the advert really means. It seems like the advertisers are trying to say that if you get this particular phone you will stand out and you will be one of the very few with a mobile phone that has a colour screen. The eyes around the phone may mean to the audience that if they get this phone everyone would look at them and think that they are cool and rich.
The Orange advertisements layout is confusing, as it supplies you with all the information but the information is difficult to see. The good thing about the layout is that it provides you with a lot of information that you need to know about their phones and their tariffs, Orange gives a great deal of data about which tariff would suit who ever it may concern.
The layout in the Philips fisio advert is more eye catching than the Orange advert. The problem is that they don’t provide enough information for the buyers, also they don’t say what line or sim card would work in this phone (e.g. T-Mobile, Orange or O2).
Page 3 Shuail Jusab
In the Orange advert they use a lot of imperatives such as: CALL FREE. They also use superlatives such as “the latest phones”, this advert makes a lot of promises as well such as “14 day money back guarantee”, “free next day UK delivery” and “free connection”. The advert has a lot of the word FREE in it, this is called repetition.
The Philips advert has some informal language in it such as doddle. The only problem is that the majority of people would not understand most of the words and features that they have advertised such as “downloading WAP pages or your own wall paper (via the built in e-mail client) couldn’t be faster with GPRS”.
