Using Technical and Symbolic Codes explain how meaning is conveyed in the Renault Clio television advert

Authors Avatar

                

Using Technical and Symbolic Codes explain how meaning is conveyed in the Renault Clio television advert

The advert begins with a young woman in a wedding dress sitting on her bed; the focus on the camera is soft to create a feeling of romance. The young woman is Nicole, people who have seen the previous adverts will be wondering, where is Papa? Nicole, raised by the sound of a car horn stands up looking unhappy; we get a glance shot of Papa, standing in formal dress next to a wedding car, we now no that Nicole is getting married. The audience will want to know whom she is getting marrying.

The next few shots are a series of shots of the Renault Clio car, mixed with some comparison shots of the wedding car, the Renault Clio is shown taking corners to show how well it handles. We get some enigmatic shots of the driver’s wrist as he pulls up his glove to look at his watch, is this the groom? We then, almost straight away, get an enigmatic shot of the groom in the church wiping his glasses. The audience will be wondering who the man in the car is; he cannot be the groom, the groom is already at the church. The church doors open and Nicole begins to walk up the aisle. The next shot is of the Renault Clio; it is being held up by a train this creates suspense. The audience will be asking "will the driver get there in time?” The audience will believe he is going to the wedding too, so maybe he is the ring bearer. We then get a shot of the rings on a cushion, as if to dismiss this idea straight away, and begin to wonder, who is this man? The car brakes suddenly outside the church and the man gets out. We see him run up the stairs of the church, and up a spiral staircase inside.

Join now!

He reaches the top, just as the rings are being put on the fingers of Nicole and the groom; the driver begins banging at the glass at the top of the church and yells at the top of his voice, ‘Nicole’. The groom turns around and we see the groom is Vic Reeves, he says in a very questioning voice ‘Bob?’ The camera shows a glance object shot form Vic's view and we see Bob Mortimer, whom we had expected to see as soon as we had seen Vic. Nicole says ‘Papa’, and her father replies ‘Nicole’, in a ...

This is a preview of the whole essay