Using the information provided compare the two sets of television advertisements recorded at different times (9:30am Saturday : 9:30pm Sunday) Look at the features used by the advertisers to capture their audience and ultimately raise profits.
Ric Hastings 10PR
Using the information provided compare the two sets of television advertisements recorded at different times (9:30am Saturday : 9:30pm Sunday) Look at the features used by the advertisers to capture their audience and ultimately raise profits.
Features to look at:
- Music
- Slogans/jingles- catch-phrase
- Animation
- Linguistic devices
- Celebrities
- Different accents/dialects
- Other features?
Most companies find that the advertising is the only way to sell their goods. Most company’s good would not sell at all without advertising. Adverts cost a lot of money about 20 years ago we are talking £35,000. these prices will have at least double by now if not even more. So this shows that people are willing to spend enormous amounts of money to promote their goods. There are many different techniques used to promote goods in adverts. Ads cost a lot of money and it is important that they catch the eye of a viewer. What is also important is the time of day that the advert is shown. if I was advertising a really expensive car there in no use doing it during working hours. The time adverts are shown affects the cost the company has to pay as their will be a lot more people watching televisions at 7:30pm than at 1:00pm. There is quite a large difference in the theme of the adverts at 9:30am and the adverts at 9:30pm. Most of the adverts that were shown in the 9:30am time slot were for food or products this means that these products span a lot of age gaps meaning they appeal to most people watching. Many adverts are aimed at children and younger people, as that is the target audience of the programme they are shown during SM: TV. The advert for breakfast cereals was obviously aimed at children, as it was computer generated and the charters where aliens which appeals to the younger children. The biscuit advert involved different characters wrestling in jam and children might find this funny. Children will not buy the products for themselves they will try get their mum and dad to purchase the product. Also the Huggies (a make of nappy) advert that was shown was obviously aimed at parents. Even thou babes are the users of the nappy. The most of these adverts contained some kind of common character the is a recognised person and makes you think of a product. In the children’s adverts it is usually a colourful lively cartoon character (e.g. Quickie the rabbit from the Nesquik advert or Professor Weeto from the Weetos advert). The adults aimed at adults also have characters but they are usually real people there are some cartoon characters (e.g. Connie on the AOL advert or the man in the Flash Wipes adverts) these characters stick in your minds and are used as icons for the various companies that they represent. The music in the adverts also influences people’s decisions about the products for example the cheery music on the Huggies nappy advert indicates that the babies are happy so people think those nappies will make their babies happy.
