What is the most affective form of media?

programme you are watching is split up, people usually go for a snack when they come on and the small print can be difficult to read. I have analysed a television advert and I have chosen, ‘L’Oréal’, the shampoo and conditioner. The target audience for this is probably women that like to look after their hair. The time the advert appeared was between nine and ten at night, on ITV. It was on between Footballers Wives, and this was a good time to put it on as the target audience may have been watching the television at this time. The reason I have chosen this product is because it has a lot of hidden persuaders, and persuasive techniques. Persuasive techniques and hidden persuaders used are the use of statistics, when it says that there was, ‘95% less brakeage of hair’. There is also the use of science when it shows a strand of hair, and it says, ‘It has Nutri Cerimide R’, which sounds impressive so you want to buy it. There is also a possible use of sex appeal when she flicks her hair and pouts! In the advert a celebrity is used called Claudia Schiffer, and it makes you think if it is good enough for her, it is certainly good enough for me. There is the use of diagetic sound when she steps on some tumbleweed and this makes you feel like you are there. Another thing I picked up on was that the logo was in the top right corner of the advert at the beginning and again at the end. Finally, the last technique I spotted was that the slogan for ‘L’Oréal’ was used, which is, ‘because you’re worth it’. The reason this is affective is because people recognise the slogan and also the logo. The advert is good at advertising for its target audience. It does not appeal to me because I am not female and between the age of 18-40. Printed adverts can be found in many places. They are in magazines, billboards, toilets, leaflets, posters, bus stations, football shirts and football stadiums. The advantages of printed adverts is that they are written so you can see them, and they will stick in your mind for longer. This also means that they are there for longer so they are easier to read and you can read them for as long as you want. They are also very eye-catching so you are drawn towards them, which means you can also read the small print. The disadvantages of printed adverts is that there is no movement, no sound, and if you have learning difficulties you would have trouble reading it. I have analysed a printed advert which is out of the T.V Times that is advertising ‘Midsomer Murders’ DVDs and videos. The Target audience of Midsomer Murders is older people, or people that like murder, mystery and crime. Persuasive techniques and hidden persuaders used are that there are quotations from out of the shows that have been put in the advert. It has a send off form so it is easy to get in touch with them if someone did want the DVDs or videos. There are bright colours used, so you are attracted towards it, and when you read it the big bold offer stands out when it states , ‘Save £38’ which is a good selling technique. This is a good selling technique because it tells you what you are saving and the deal will not be on sale for long, so you want them cheap. There is a big picture of the main character on the page which also attracts you towards it. The final technique used is that it addresses the reader personally by saying, ‘you’. An example of this is when it says, ‘When you order’. Really, it should say if you order, because if you are not a Midsomer Murders fan then you will not buy them. The advert is very good because it will appeal to the target audience, and it is easy to send of for if you want it. Internet adverts have became very powerful because of improved technology and have became a big part of the media recently. There are also many types of internet adverts like: popups, banners, emails, and you can search for them on Google. The internet adverts can be very powerful and can be visited wherever you want. Advantages of advertising on the internet are that you can have sound if you have speakers and movement. You are unable to control them unless you buy products to block them. It is also very cheap to advertise on the internet and you can send off for things online. Disadvantages of internet advertising are that not everyone has the internet, so they are unable to see them. Things can be bought to stop popups and they are very annoying to the person working. I have analysed an advert on the internet which is about the nursing profession. I found this advert by looking on Google, and it took only two minutes to find it. This shows how easy it is to find an advert if you are looking for one. The target audience for the nursing profession advert is someone who has just passed their degree in nursing. The reason I choose this advert was because it had bright colours and so it attracted me towards it. Persuasive techniques and hidden persuaders used are that there is a logo of the company that is sponsoring the advertisement. This would possibly make you look into the company sponsoring the nursing profession advert because you might want to know about them. There are pictures of people who are nurses who are all smiling. This makes you think that they are all enjoying themselves which encourages you to become one. It addresses the reader personally by stating, ‘You’ in big, bold, capital letters. This makes you think that you have some of the responsibility. It also has big, bold, single words like, ‘Respect’ and ‘excitement’ which makes you want to experience these if you get a job as a nurse. Finally, I noticed rhetorical questions, and these get you thinking, and you have the answer in your head which is always a good one. I think this advert appeals to its target audience well and if you did want to become a nurse you should read it. In radio advertising only certain stations allow adverts because once again the BBC stations get the money from the television licenses. The commercial radio stations like, Viking fm and Galaxy, need the money for funding for their radio stations. Advantages of advertising on the radio are that it is fairly cheap, popular music can be used, diagetic sound can be used and the radio is usually louder than a television. Disadvantages of advertising on the radio are that there is no visual, small print has to be read and the signal can be poor sometimes. I have analysed a radio advert which is advertising Bailey’s Irish Cream, which was on a local radio station, Viking fm. The target audience of this advert is adults. They try to make it appeal to both sexes because previously it was mainly a woman’s drink. The time the advert appeared on Viking fm was at nine in the evening. The persuasive techniques and hidden persuaders used were that music was used, and it was quite a catchy tune. Opinions that are used are that Baileys is ‘creamy’ and ‘delicious’. These are opinions which are disguised as facts. Diagetic sound is used when you can hear the clinking of the ice hitting the glass. This makes you feel like you are there because you would hear that in a bar were Bailey’s Irish Cream is likely to be sold. The slogan of Baileys was used, which is, ‘Deliciously infectious’. This makes you recognise that it is Baileys if you flick it on at the end of the advert. A women’s voice was telling us about the product and this would draw the listener towards the advert. Rhetorical questions are used and these get you thinking. This advert was good at advertising for its target audience and they might want to try it when they next go to the pub. I think the best advert out of the four was the Bailey’s Irish Cream which was on the radio. It is fairly dear, however there are good techniques used. You don’t get the best advantages like special affects, but what they have got they used well. I think the worst advert is the Midsomer Murders, printed advert because there are many bad points about printed adverts. You don’t have special affects or audio, and the only positive points are that it is cheap and your product can be read about as many times as the reader wants. Frequent persuasive techniques and hidden persuaders that were used in these adverts were: slogans and logos, bright colours, rhetorical questions, use of audience, use of a famous name, but the most frequent used was addressing the reader directly. I think this is the most effective technique because it makes you feel as if you’re there. Media is influential because it is in our lives every day, and it is also very interesting. I think the best way of advertising is on television, even though I said the Baileys advert was the best, but this was because I did not like the L’Oral shampoo advert as much. I think television is the best way to advertise because you get the most techniques and cover nearly every aspect. The only aspect of television advertising that is poor is that there is a limited time, and you may not quiet catch the telephone number or completely read what the small print says, so you have to wait for it to come on again. This means that I think the most effective form of media advertising is by television.