What makes an advert memorable?

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Ayan Wright

Reddish Vale School

Centre No: 33457

Candidate No: 0266

What makes an advert memorable?

Advertising is a most powerful form of public manipulation. Millions upon millions are spent by advertising agencies in pursuit of the right brand name, enticing images and psychological brainwashing. Adverts can be memorable for the people that are used in the advert, slogans, jingles and any humour used in the advert. Advertising has been part of our lives since everyone can remember. They started in America, the nation of corporate culture, capitalism and snake oil salesmen. A number of the best directors such as Alan Parker and Ridley Scott made adverts in their early careers.

Some of the most effective adverts are the simplest ones and that is why I think these adverts are memorable.

The first memorable advert will explain the Birds Eye beef burgers ads that star Ben and Mary made by Alan Parker. Alan Parker developed a different type of advert and that is why it is memorable. The people used in the advert where not middle class people with a certain type of accent. They were real kids with a real personality. This was a new development in the making of adverts. I do not remember the Ben and Mary adverts myself as I am too young but I did see it on channel 4's 100 best adverts. The adverts started in 1974. My parents do remember the adverts though and therefore the ads must be memorable.

Another memorable advert that used school children is the British Airways advert, filmed in Utah. The advert cost £2 million to film and was choreographed by the woman who choreographies the crowd at the Atlanta Olympic games. At the time British Airways was starting to suffer, as there were cheaper airlines. This advert turned things around for them.

At first the advert just seemed to show a group of people swimming in the sea. Then the people start to get out of the sea and the camera pulls back and you realise all the people are in the shape of a mouth dressed in blue. A blue eye and a white ear are also shown in a similar way. Then all the features join up to make a face. An eye then winks at you. Next all the children change T-shirts and make the world and all the continents.

The message to the people is to travel with the friendly face and the slogan is "The Worlds Favourite Airline". I think this advert is memorable because it is visually shinning - the scale is visually imposing and communicates the message effectively.
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Some of my next adverts are memorable because they are humorous. It may be cruel humour, gentle humour or black humour.

The John West advert for salmon with the bear it is an example of wit and whimsy. A bear is on screen but at first you are fooled into thinking the scene looks like it is a real life documentary. The John West's man presents to you that John West's will go to any lengths to get the best salmon. A man tries to get the salmon from the bear, with great difficulty. The bear fights ...

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