A target audience can depend on age and gender and will contain sound and images that will appeal to that target audience. Trailers are extremely important marketing tool, along with posters as they encourage many people to watch or rent film. Trailer must have many qualities to attract its target audience. It must have a great amount of information in a short amount of time.
The target audience in “Shrek 2” is all age group because this film can be enjoyed by anyone. Shrek is animated film created by DreamWorks and brought to life by state of the art 3d animation. The music used in the film is also different to other such productions. Instead of the characters bursting in to song all the time, the songs are played by an external person and reflect the mood of the characters in a particular scene. Shrek 2 Film is featured be all star cast providing the voice and a whole host of class new characters in the host of class new character in the enchanting Shrek story. The film has a large intake of digital animation, and has a long list of different animating techniques.
Shrek 2 is a computer animated film. The Shrek 2 trailer use various technique to target it audience. One of the techniques used in “Shrek 2” trailer is camera angel. Good camera angel is very import ant in any films to attract their target audience. Camera makes audience to view the film from different angel camera shot can make audience to look close-up view of someone or something. Shrek 2 have eye catching colour that will attract most of children. “Shrek 2” film trailer highly concentrates on children due to the mixtures of colours and the cartoon characters, it also focus on young adults and adults themselves due to the hummer and animation with star voice throw out the hole movie.
The opening of the trailer immediately catches the audience eye as the camera focuses on the words “Far Far Away” which sit on amounting top, as Shrek, Fiona and Donkey travel by a horse drawn carriage for 700 miles to reach the kingdom of princess Fiona parents . Here Adult humour is shown because the board should traditionally say “Hollywood” not “Far Far away” this immediately makes us smile.
After the opening clips of the kingdom there is a flash and “DreamWorks” appears, here a voiceover is used. The voice over is a device that is intended to guide you to understand the film , using the right language and voice tones, to dramatise as much as possible without over hyping. The voice which appears as a standard feature in trailer, build the sense of mystery and suspense. The voice over in Shrek 2 says, “DreamWorks invites you to a land of fairytales” and then fairytale characters appear like the Pinocchio, ginger bread man, and the three piglets. A voiceover is used to link shots and to increase children’s understandings of what is going to happen in the film.
Shrek 2 is aimed at both kids and families. Some scenes in the film were aimed at a specific target audience. For example, the scene where Fairy Godmother makes a performance on the stage and is wearing a red dress and lies down on the piano. There were some scenes that were suitable for kids to watch. For example, the scene where Shrek and other characters found out that Pinocchio wears a thong.
Overall, I think the Shrek 2 trailer was persuasive and effective because it has influenced millions of other children and adult across the world to go and watch or buy the film. This was achieved by the producers using a lot of clever and innovative camera shots, sound effects e.g. shots of action and humour. These were sufficient to make people feel and think that this was going to be a great and entertaining film. The trailer had a lot of unique selling point e.g. the actors, Eddie Murphy, Cameron Diaz, Mike Myers and John. These actors are very famous and the best in their field. This is another strong selling point of the film.
