The language used in the Jersey advert is very persuasive. It uses a lot of alliteration in the first paragraph; spectacular, soaring, secluded, soft, safe, sands which when spoken make smooth sounds evoking relaxing and soothing feelings. The advert describes the beach as safe and secluded which will appeal to families and people holidaying on their own because families want safe places for their children and adults want peaceful places where they can relax. Jersey also interests people because it is described as having a lot of history and interesting places to visit. The advert also reminds us of the numerous superb restaurants where freshly caught seafood is always a favourite and this alone will entice a lot of people to visit Jersey because the restaurants will probably be French and lot of British people travel to France for the good food and fine wine. There are also new and exciting activities for adults and whole families reassuring people that they won’t get bored. The advert also uses a slogan “Nearer to France, closer to home” which means that Jersey is like France but it’s British, which has the best of both cultures; it has the good French food and wine and it has the British history and language. The advert persuades you to visit Jersey because it is safe for families with children, has spectacular landscapes and beautiful scenery, and superb fresh food; so it has virtually everything for a relaxing holiday and you won’t get bored.
The advert for the West of Ireland describes many activities on offer using persuasive words such as ‘dramatic’, ‘ideal’ and ‘world-class’. It describes the town of Galway as “modern but mediaeval” meaning that the people and culture are modern but the town and its architecture are mediaeval and has a lot of history. It also mentions the oyster festival, which probably involves music, dancing and seafood, mainly oysters, and saying that it is famous implies that it is a very good festival. It describes many different areas of western Ireland and the main attraction in most of these areas is fishing which is mostly appealing to the older people. Ireland is famous for the friendly people, fishing and inspiring scenery, which holds a lot of character and the activities on offer are quiet activities that are very appealing for older and middle class people and those who also have a keen interest in golf. Those who have an interest in history and superstition will find Ireland very alluring because Ireland has a lot of history and myths about leprechauns, banshees, and is the home of the druids and the four-leafed clover.
The layout of the advertisement for Jersey is modern and spacious. It has two very eye catching pictures; the first is of a clean and clear beach with cliffs in the background and this picture is situated next to the paragraph describing the scenery and landscape of Jersey; the second is of a chef serving a tray of what looks like fresh lobster and seafood and situated next to the paragraph describing the numerous superb restaurants. Using its spaciousness and well-situated, eye-catching pictures the advert gives the reader a visualisation of a clear, secluded beach and sunny, warm climate, and the advert also evokes a feeling of warmth and relaxation. The advert uses big headings, which are a mixture of French and English, showing that Jersey is a celebration of the best of both cultures. At the bottom of the advert there is a slogan for Jersey “Nearer to France, closer to home” which is very memorable because it’s peculiar and puzzling, it uses two contradicting phrases “Nearer to France” and “Closer to home” both of which are true and this is called a paradox.
The layout of the advertisement for the West of Ireland is very traditional and less spacious than the Jersey advertisement. It has a picture of mountains and trees, which is very beautiful but also very gloomy; it also has a big title, which is like a slogan. It includes a miniature map of Ireland in which the West of Ireland is highlighted, maybe to reassure those people who don’t know much about Ireland that there is no IRA presence in those parts. The sentences are quite long and get straight to the point, they do not describe the landscape and scenery in detail.
I preferred the advert for Jersey because it has persuaded me that it is a place where there are clear beaches, sunny weather and that it has good food. I also like Jersey because it has beautiful and relaxing scenery, spectacular landscapes and there are many exciting activities on offer. I prefer Jersey instead of the West of Ireland because the activities on offer in Ireland are quiet and slow and are aimed at older people. Ireland also doesn’t have the sunny weather that Jersey has and therefore won’t be as relaxing for me.
