All of his films have followed his urban feel which is why he has they have been so popular.
In this advert he uses rusty cages on an old, decaying ship and has everything made of old rusty metal. The goalposts are made of steel, with a chain instead of a net. This is effective because the audience knows it is football but because it isn’t being played on grass, or in a big stadium, it makes it more exciting.
Above the pitch are lots of pipes which are all decaying and it looks very much like the opening scene of ‘The Twelve Monkeys.’ You see lots of people in small cages, with pipes all around it, looking like an old factory. It uses the same dark setting with bright lights in places to make it seem more mysterious.
Terry Gilliam makes very exciting films because of his camera work, and the way he cuts the film. This is the same with his avert he cuts the action to make it seem it seem really fast, making it seem more exciting he mainly uses long shots and close up’s to show off his sets. In ‘the twelve monkeys’ he uses a long shot to show off a long underground pipe, which is dark, an old with a light at the far end. In the advert, when the ball goes into the net/chain, he uses a close up to show the steel posts and the rusty chain. Terry Gilliam also uses close up’s to make it seem claustrophobic, because there are six players on a tiny pitch
After the first advert came out, another two came out with the same theme but not as good. This is because terry Gilliam decided to walk out on Nike, but the advert he made was one of the best and most successful adverts ever.
. Many directors started off making adverts or music videos, for example Steven Spielberg and Ridley Scott. However this was terry Gilliam’s first advert and Nike hired an already famous director to make the advert, which shows that they must have spent millions of pound hiring him.
Nike sells incredibly expensive products. These products include sportswear, footwear, fashion accessories, football products, tennis products rugby products and even braces.
Nike’s clothes are exactly the same as Reebok’s and Adidas’ but the only things different is the logo, a small tick or ‘swoosh’ sign. People are willing to pay extra money for a product with these logos on as they are considered cool. People look up to you if you are wearing Nike clothing and it is the people that see Nike products as cool that are Nike’s target audience.
Nike’s target audience are male teenagers from urban/suburban areas. These people are vulnerable to the temptation of fashion and if they see someone who is cool or popular they will immediately think it is because of their clothes, not for who they are. The pressure that these people feel from their peers is exploited by Nike. A person would think that Nike, Adidas and Reebok are all the same (which they are apart from the tick) but when they see an advert with the product endorsed by sports stars they will think that product will lend them the recognition that they need from their friends.
Another way that Nike gets recognition as being ‘cool’ is by sponsoring teams, good or bad and in any sport to get increased sales. For example in the World Cup the U.S.A. were sponsored by Nike even though very few Americans follow football. Because Nike sell such a wide range of products what they aim to do by putting ‘the swoosh’ on U.S. football kits is not to promote football but to promote Nike. They also sponsor Brazil, the most successful football team of all time.
Nike is the biggest fashion company in the world and they generate huge amounts of money. They control 35% of the US shoe market. Their global sales are divided into 4 regions; USA, Europe, Asia Pacific, and The Americas. Recently, Nike have been criticised for the conditions that their workers are put under in third world countries, where the goods are manufactured. The wages are very low and the working conditions are well below the standards in Europe. The way Nike operates is very clever because they do not own the factories or employ the workers themselves, this is all done by subcontractors, so Phil Knight can say the conditions are ‘not our fault.’ However, Nike must bear some of the responsibility. At the end of the day, if Nike did pay their workers a bit more, they would still be a global business which makes billions in profit each year.
Because of the complaints about the ‘sweatshops’ in Vietnam and the far east, they have tried to improve their image.
They have done this in many ways, one of which is that they gave four hundred grants of two thousand five hundred dollars each year to schools in USA. These grants helped the schools to buy resource materials, supplies, software, equipment, field trips and other items to improve their education, and helped Nike enhance their image. Global companies like Nike are aware of bad publicity affecting their sales. So, with Nike giving away millions of dollars each year, they will make ten times that amount for them giving the money away.
Advertising is a huge industry and companies spend huge amounts of money trying to get exposure and awareness. From advertising, companies hope to gain world wide recognition and increased sales.
There are many different forms of advertising that are effective for different reasons
TV advertising is effective because if it is an exciting advert, you will want to watch it and you will listen to what it has to say, especially if it celebrity endorsed.
Internet advertising is effective for the reasons as TV but also because the internet is used frequently.
Radio advertising isn’t as effective as TV because you can’t see the images and you wouldn’t be able to tell if it is celebrities or see action or special effects.
Two other forms of advertising are Billboards and the side of buses, these don’t show much information and it is just to show a slogan or logo of the product.
Advertising is tailored to different audiences by identifying the group you want to aim your product at. An example of this is if you are going to try and sell an action figure, you would show the advert when young children are watching TV, or on a specialised channel for children, like Nickelodeon.
In all Nike adverts, Nike use world class players to appeal to appeal to their target audience. If the audience sees their idols wearing a certain football boot or kit then they will immediately try and purchase that product thinking it will make them more like their idols.
By Nike using world class players such as Thierry Henry, Ronaldo and Roberto Carlos, the target audience will see Nike as world class aswell.
Another thing that Nike have done is to have players from most countries so even if they are unknown in Britain and Italy, people in South Korea will see someone they know from their country such as Seol, someone unknown in Europe.
They make unknown players, like Seol, look like world class players by being in a advert with ‘real’ world class players. This fact alone shows how powerful images produced by Nike can be.
