Why were the John Smiths/Peter Kay adverts so successful

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Chris Mckellar        19309        5155

Why were the John Smiths/Peter Kay adverts so successful? 


In this essay I am going to explain why Peter Kay/John Smiths adverts are so successful? John smiths bitter was very successful without the adverts the adverts have made it more well known. The adverts started by a famous comedian Jack Dee the adverts went so well they had a cardboard cut out of Jack Dee and it was still a success. In 2002 the comedian Peter Kay took the place of Jack Dee and it became funnier than ever. The adverts start with a serious scenario then half way through Peter Kay would add some humour and the advert would become really funny. The adverts have made John Smiths bitter become very popular in the U.K owning 15% of the market.

Them first advert is the swimming advert it starts off as a normal diving event. Two professionals divers dive then John Smiths steps up he runs and bombs he wins the event. The advert is funny because it is suppose to be like an Olympic event and the best dive wins but Peter Kay steps up on the diving board with his Bermuda shorts and unfit compared to the other divers compared to the slim divers. He bombs and soaks the judges with the water. The judges give him the best mark it’s aimed at the working class man. It appeals to all the ages.

The second advert is in an Indian restaurant it starts off as a normal meal Peter Kay is out with his wife and a couple of friends his mobile phone goes off and Peter Kay answers it. Its his daughter Britney having a nightmare about the wardrobe monsters Peter Kay says “It’s the burglars that break in through the windows that you should be worried about” His friends look amazed and he does not realise what he has done wrong this is what makes the advert funny because its original and not normal to say something like that.

The third advert is the football one. In this advert is a team at football training they show of their skills by keeping the ball up and then they pass it to john smith he then volleys it and says “ave it” then the ball goes into someone’s back garden. The saying “ave it” has become very popular around the U.K this shows the impact the adverts have on people and makes them remember the advert.

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The fourth and final advert is the snooker one. It starts off as an average house Peter Kay walks in stops his mum from hoovering up and tells her “come on mum it’s time to go” she looks at him and says “go where” he then says “the old peoples home they will look after you now its for the best” she says “are you mad I am fifty five” Peter Kay says “ I know but I have had a word with them they will take you” she says “why should I go live in an old peoples ...

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