With Reference to media texts, write about the representation of old age.

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With Reference to media texts, write about the representation of old age.

Within media there are many different stereotypes that we see different people as, these help to sell products targeted at the specified target audience because they can be related to, they are meant to be like your Grand Father, Mother or Aunty to name a few. The lure of certain comedy and snappy lines attracts viewers to the screens every evening, however one of the other things that draws you to the television is the fact you can almost make fun out of your own family members by watching these programs and relating the character such as Victor Meldrew to your Grand Father, a timeless moaner and someone who is seen to be simply rude.  

Without the stereotypes we have today the advertising market would have no true target audiences nor would the purchaser be able to relate to the product these companies are trying to sell, for example if you see a true to life old Grand Mother trying to sell a teenagers perfume, the likelihood is that you will not get as many sales as you would with a young looking model or someone famous. It’s because of the link we need between the product, model and ourselves that we end up buying the object in question.

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We also, more now than ever brand certain stereotypes with labels and tags that they are all, “Unruly!” or “Out of control little emperors!” to quote Jeremy Kyle in a magazine interview he did. Due to stereotyping mainly age ranges in Britain are looked down upon, such as the 13-19 age brackets. Most people within it are said to be rude, obnoxious, mean and always wearing ‘hoodies’. Although this is completely untrue and you can see that by walking down a street of going into a school that some children and teenagers are actually decently behaved despite what people say. ...

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