Advertisers will pay lots of money for perhaps a 30 second slot, in between a popular television programme, because they know that a large number of their target audience will be watching. To successfully attract the attention of the audience an advertisement must be eye catching and must stick in a persons mind, to do this it must be made of images; colours and slogans, which will attract the target audiences.
I am going to examine two adverts one of them advertising the Nokia Company and the other advertising the Siemens Company.
Nokia
The Nokia mobile phone is for older and more sophisticated people. The image of the lipstick, keys and other silvery objects suggest that the mobile phone was designed for out going women who like to party. If you look at the way the images are constructed you will notice that the mobile phone is piled up on top of all the other objects. This is trying to tell us that the mobile phone is the most important part of a women’s life, more important than the keys and the lipstick. The slogan, which is TRULY YOURS, has two meanings to it, one, meaning the mobile phone, is truly individual and the other, meaning the phone, is truly yours. The colours consist of lots of silver. This makes it targeted at smart, sharp and sophisticated women. The Nokia audience would identify the advertisement because it sells a lifestyle. The audience are all familiar with the objects in the advert. An image of the audience comes across in the advertisement; if they fit this lifestyle/image or want to fit this image they will go and purchase the mobile phone.
Siemens
The Siemens advert is full of bright colours, which is associated with fun and joy. The Siemens mobile phone is for a younger audience. If you look at the layout of the advert you will notice two men and a women are splashing in water. The two men are in the back round and overlapped with that image is the image of the woman carrying a Siemens phone. The slogan, which is ITS OKAY TO SPLASH OUT, again has two meanings one which is its okay to splash out your money on buying the phone because its worth it and the other which is its okay to splash out in water, you don’t need to worry about your phone because it’s waterproof. An image of the audience again comes in the advertisement. If you want to have fun and don’t want to think about your mobile phone every now and then this is the mobile phone to purchase.
Conclusion
Looking at the two mobile phone adverts, I could say that they are designed for different people. The Nokia advert was designed for older and sophisticated women and the Siemens advert was designed for young, fun loving people.
In Conclusion the Nokia and Siemens adverts both use images and graphics to attract the attention of their audience. Both adverts speak directly to their target audience in both adverts witty words and slogans are short, snappy and easy to remember. These are contracted with memorable pictures. As you can see from the essay that the adverts don’t only sell their products but they are selling a dream a lifestyle. this shows how important advertisement is. Both adverts stand out and attract the groups interested advertising is an inescapable part of everyday life. Advertising speeds up the introduction of new inventions and advance technology.
