Youth Market Advertising

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9.9.01 Nima Nasserghasri

Media Studies GCSE Assignment 1

Youth Market Advertising

The Youth Market is the largest market targeted by the media for selling products. The Youth Market contains products specifically aimed at teenagers. It contains more products than any other market and the media does more market research on this market than any other. When a product is brought out for the Youth Market, the company that is bringing out the product has to conduct market research. Advertisers that aim their products at teenagers create a need for that product by many different methods. Advertisers play on emotions, they seduce and entice people to buy their products, and try to create an advert with an image that will reinforce the image that we have of ourselves so that we feel that the product was meant for us. The advertising agencies aims are to inform, persuade and remind people about their product. It can inform people about a firm's range of products, introduction of a new product and the firm itself.

Product

Manufacturer

Lynx Deodorant

Faberge Paris

Jeans

Levi's

Skates

Roces

Music CD
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Warner Music UK

Hugo Boss

Georgio Beverly Hills Inc.

School Pencilcase

Helix

Gran Turismo 3 Game

Sony Computer Entertainment Inc.

Vanishing Point Game

Acclaim

Some of the products I have listed, such as the pencilcase and music CD are exclusive to the youth market. The companies that produce these have targeted their products at teenagers making them exclusive to the Youth Market. Products such as toiletries, clothes, games and music are examples of the types of products that are exclusive to the youth market.

Each print advert aimed ...

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