Analysis of LOreal Casting Crme Gloss Advert Cheryl Cole

L'Oreal Casting Crème Gloss Advert Cheryl Cole L'Oreal adverts are there to bring a little bit of glamour to the people of England. L'Oreal's main marketing scheme was to make luxurious, well made products that leave you with silky soft hair without the hefty price tag! To sell this product the advertisers needed to come up with something that the viewers would want to buy. Therefore they went down the route of Paris, the fashion capital. The reason why they chose Paris is because it is associated with rich, and luxury products, and it is also very appealing to their target audience, young women. The name L'Oreal is also very in keeping with the Paris theme, and makes the product sound expensive! This advert by L'Oreal was thought out very well. The point of the advert was to catch the eye of the public! Adverts are made to sell products, and this advert does exactly that. Using the nation's sweetheart Cheryl Cole, captures the eye of the nation. Cheryl Cole is conventionally attractive, and everyone in the nation wants to have hair and natural good looks like her. In the TV Advert many elements were used to make Cheryl stand out. In the first scene of the advert we see Cheryl open up a sliding door, this is very cleverly done, because it makes her stand out. This is because her face is framed once by the door that she has opened and then once again by the shot

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Analyse how the music, camera angles, special effects and presentation of characters create a dramatic fight scene in the Baz Luhrmann version of Romeo and Juliet

Analyse how the music, camera angles, special effects and presentation of characters create a dramatic fight scene in the Baz Luhrmann version of Romeo and Juliet Baz Luhrmann's version of Romeo and Juliet uses various aspects of Act 3 Scene 1 to create a dramatic fight scene. This film, from 1996, displays the Shakespearian play in a modernised world, with the film set in Los Angeles, and various modern props are used, such as guns and cars. This film, like the play, presents the rebellious feud between two rival families: the Montagues' and the Capulets. This leads to conflict created by the younger members of the families and, with the introduction of modern weaponry, creates a more violent action scene. Luhrmann tries to emphasise the significance of this pivotal scene through his choice of soundtracks, camera angles, special effects and presentation of characters. Firstly, Baz Luhrmann creates a dramatic fight scene through the ways the characters are depicted along with their costumes. The first character shown in this scene is Mercutio who, at this point, is shooting bullets into the sea, which could convey that he is the troublemaker who starts the brawl between the Montagues and the Capulets to create a dramatic fight scene. Although his actions convey acts of trouble, his shirt emphasises his innocence. Mercutio wears a plain white unbuttoned shirt, displaying his

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How the film Shrek parodies the traditional Disney fairytale

SHREK "How the film Shrek parodies the traditional Disney fairytale." 'Shrek', what can I say about Shrek? It is one of the most successful animated films ever screened, if not the most successful. Shrek has cleaned up at the box office and even stole the first ever Oscar for Best Animated Feature Film from Pixar's Monsters Inc. So what makes Shrek so unique and so special from any other animated film? Firstly, the film consists of both traditional and modern fairytale storylines. In addition the main character is an ogre with a heart of gold; this is not the usual characteristics of an ogre in traditional fairytales. The flatulent swamp-habitant monster is fascinating and intriguing, he adds to the flavour that makes the movie such a success. The film Shrek was produced by Jeffrey Katzenberg, a producer that worked with Walt Disney in Who Framed Roger Rabbit, The Little Mermaid and many more hit productions. When Jeffrey Katzenberg was passed over for promotion at Disney, he left to form the company 'DreamWorks'. He longed and thought hard on how to get his revenge on Disney, his solution was to produce a film, a film that no one had dared or even thought of before him. A "Fractured" approach to Disney's classic traditional fairytale movies, such as 'Cinderella' and 'Snow white'. The film opens with a close up shot of a fairytale book opening and a voice speaking over

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Edward Scissorhand

In the film Edward Scissorhands, directed by Tim Burton, an important conflict that happened was the discord between Edward and Jim. This discordance escalated throughout the film, with the support of visual and verbal features, viewers understood the importance of this conflict. Jim despised Edward because he was a 'freak' and was not normal. Edward felt Jim had been mistreating Kim for a very long time and he loathed him for it. Edward Scissorhands, a fairytale like story about a half-man, half-machine creature who had scissors for hands and his appearance into the suburbia as a novelty caused fascination, love and revulsion. Jim simply did not like Edward; in the 'mocking scene', Jim sarcastically said to Edward, "Eddie, She'll be waiting for you." while picking Kim up in his arms. The mid shot showed the way Jim was carrying her, it showed how he treated her as an object and that he has the ownership of her. The dialogue from Jim showed mockery and intimidates Edward that he is not welcomed here. Through the film, Jim started to show his true nature, the darker side of him and to add to the effect, his costume darkened too. In the scene 'Ice Angel', a low key lighting obscured over Jim's face, a mid shot showed Jim frowning and aggressive with his stance. The music was loud, fast paced with drums crashing which added to the intensity of the dark mood. He pushed Edward

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Analyse the opening five minutes of The Godfather II. How does the film attract the interest of its audience?

Analyse the opening five minutes of The Godfather II. How does the film attract the interest of its audience. Title Sequence. * The title sequence of the GF II, is "The Godfather". The lettering is white on a black background. The title Godfather, and the background music shows us that this is going to be a dark and mysterious film. * Shots/Camera Movement, Action and Effect/Connotation. Shots 3 - 6 are the opening shots of the film. We see a close up of Michael's face is low lighting Throughout these shots his face is kept in shadow. This suggests mystery and that something is supposed to be kept in secret. We then see a close up two shot of a man kissing Michael's hand. That shows the audience that Michael is a man to be looked up to and he holds the power. Michael and the man leave the shot together, and there is a mid shot of a chair in shadow. The chair looks formal and impressive, which shows power and wealth. This implies that the chair is an important part of the film, as if it is a symbol. * Shots 7 to 13 is a flashback of Vito's early life from 1900 and begins by showing a funeral taking place in Sicily. The extreme long shot shows us this is taken place on a extremely rough/dry setting. This scenery suggests what life is like Sicily; it is rough and uncomfortable and this implies poverty. The camera zooms into a long shot, of a band, choir boys, a

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GCSE Media- Adele Vogue Cover Analysis

JAMES YOUNG WORD COUNT: 1161 MEDIA COURSEWORK Adele Magazine Cover & Music Video Analysis Vogue- Magazine Cover Adele Atkins graced the cover of Vogue’s October 2011 edition in light of the release of her newest album, 21. The young, successful singer uses the worldwide publicity of featuring in a magazine- particularly the front cover- as a factor in her promotional campaign. Her appearance on the magazine’s front cover will have increased sales for both her newest LP and Vogue magazine itself; this is due to the singer and magazine having similar demographics. This target audience (or demographic) is a young to middle-aged woman, most commonly between socio-economic class B-D. Vogue is an extremely popular lifestyle and high-end fashion magazine which focuses on the latest trends and often features articles of up-and-coming artists (and fashion icons), like Adele. The stylish nature of Vogue- literally meaning popular fashion- is showed in its masthead where a serif typeface has been used to depict class. The serif font used for the subtext in the puffs also evidences the ‘chic’ way Vogue presents itself. A medium to close-up shot of Adele has been used, which is both artistic and easily recognisable as the singer; she is also looking directly into the camera lens. This direct mode of address is used to establish a personal connection between

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"The mass media today is part of everyday life" Using relevant theories and studies evaluate the role of the media influence on us as consumers. Almost all of us are affected by the media in one form or another, whether it is television

"The mass media today is part of everyday life" Using relevant theories and studies evaluate the role of the media influence on us as consumers. Almost all of us are affected by the media in one form or another, whether it is television, radio, films, music, magazines or even the internet. People try to convince themselves that they are not influenced by the media. Good models of mass media such as television, music and newspapers can be evaluated to see if the media can have an effect on us as consumers without us even realising it. Media has a connection all over the world, it is a mass communication technique that entertains, informs and influences people. In this essay I will be exploring some sociological theories that are in place on how the media affects our day to day life. There is probably no greater influence on consumers than the television. Some may say: the greatest invention of the past century? Britons watch television in the morning when they wake up, whilst eating meals and before they go to bed. It is a leisure activity for many people; possibly even escapism; some use the TV to fill in time or as background noise if you are home alone! It is easy to see then why TV is the prime model of mass media. Television has modelled viewer's moral issues and ideals of life, it has the ability to make our subconscious soak up what advertisers want us to believe of

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Analyse an advertisement and discuss the imagery it contains. Evaluate the success of the advertiser's approach and give reason for your opinions. How would you adapt the advertisement to make it suitable for a different target audience? Explain your appr

Analyse an advertisement and discuss the imagery it contains. Evaluate the success of the advertiser's approach and give reason for your opinions. How would you adapt the advertisement to make it suitable for a different target audience? Explain your approach using Semiotics. Any advertisement is trying to make people buy a product. The most successful adverts 'manipulate' the audience to believe that the product will make them better in some way. In particular this Givenchy advert is trying to sell its new advert 'Very Irrésistible Givenchy'. An analysis of the advertisement shows the significance of the Givenchy brand and how the advertisers seek to sell it, and who the target audience are. In adapting the advert for a different audience the use of semiotics is important. At the top, the word Givenchy is present. The way it has been shown clearly states that it is the name of the producers. This also shows that it is a well known brand name. The way that this happens is the theory of Saussure where he states, "Only a social group can generate signs."(Saussure, 1974) Only the social groups could have made the brand a well known name. Therefore this makes the audience think it is a good product due to the name. The colour of the heading is black and white. This effectively connotes with style and sophistication. This is most likely the first thing the audience see in the

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Assess the pluralist view of the mass media Pluralism is the belief that power is spread widely throughout the world

Hannah West 6ERW Using Material from Item 3b and elsewhere, assess the pluralist view of the mass media Pluralism is the belief that power is spread widely throughout the world. It is a belief that companies or powerful groups are competing, but within boundaries of consensus and compromise. The idea of pluralism descends from functionalism. Functionalism is the view that society is structured; every institution in society fulfils certain roles and functions. If there was a disruption in one of these institutions then it could affect the stability of society as a whole. Functionalists believe that if something didn't serve a purpose then it would not exist. The pluralist view of the mass media is based on this simple belief. Pluralists believe that the reason some newspapers or other forms of media seem biased is because they "simply respond to demand." The public has the buying power and the media are simply trying to appeal to this. If they begin to put forward their own opinions or beliefs about certain issues, then they are only appealing to the people who share these ideas. If these ideas are extremely controversial then a very limited amount of people would buy the newspaper. Therefore, if the newspapers want to sell very well and make a profit, then they need to portray views, ideas and beliefs appealing to the majority of the public otherwise they would "risk going

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Car Market Segmentation.

Introduction Car Market Segmentation The market for cars is just like an orange. It is divided into different segments. There are hundreds of different cars to suit everyone's needs. They are designed to match various people's needs and tastes. For example it is unlikely that you will see a family of six people in the latest sports car. People in this situation are more likely to a people carrier that has more room and seats. The market for the car industry today is segmented like this: Then 'income' is also split in to section: Essay To answer the question 'How does a car company segment the market?' I chose to look at two large car manufactures, Renault and Honda and sent out a letter to the companies. I then received information and adverts from the companies. To follow this up I then analyzed two Renault adverts and one Honda advert to see how the car was segmented. Renault: Advert 1 Laguna I think that the car advertised will be for either male or female as the have used cool blues and whites which look very classy and elegant. The surroundings around the car are all blurred, which shows speed which appeals to males as that tend to enjoy adrenalin rushed trough cars. However the plain, non - detailed backgrounds appeal to females as it show that the car is a way of escape. The car might be aimed for customers over the age on 25 or in a professional job. This

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