The Mclibel trial was a court case between McDonald's restaurant limited (plaintiffs) Vs Dave Morris (gardener) and Helen Steel (postman) (defendants) from green peace London.
THE McLIBEL TRIAL CASE STUDY "The best free entertainment in London", according to the daily telegraphy (1994-11-27). The Mclibel trial was a court case between McDonald's restaurant limited (plaintiffs) Vs Dave Morris (gardener) and Helen Steel (postman) (defendants) from green peace London. The case ran for two and a half years and became the longest civil case in British history. The fast food giant McDonald's was suing the campaigners Dave Morris and Helen Steel for libel over a six-page fact sheet entitled "What's Wrong With McDonald's?" Since there is no legal aid in libel cases, Morris and Steel had to represent themselves against top team of libel lawyers employed by McDonald's. The trial began in June 1994 and a verdict was given in June 1997. The judge (Justice Bell) ruled that McDonald's "exploits children" with there advertising, are "culpably responsible" for cruelty to animals and so on. But Morris and Steel failed to prove all points they had made so the judge ruled that they had libeled McDonald's and therefore should pay £60,000 damages. They refused and McDonald's did not pursue it. MEDIA COVERAGE The media generally focused on the human-interest story of Dave Morris and Helen Steel's lives. But however were not addressing the case as much as we might expect, in fact the media coverage of this case never reached the light of representation, this
Women in Soap Operas
Deconstruction of a Soap Opera This deconstruction will focus on the representation of women in soap operas. This includes how they are represented in comparison with other groups of characters and how the audience should react to these women. The soap opera which has been used as the main study for this deconstruction is a British soap called Eastenders. This is usually aired in the evenings to a working-class audience. The main female characters, who appeared in the studied episode, will be listed and it will be shown how and why these women are represented in this way. A strong female character is considered as a dominant woman who inspires or has a very strong connection with her audience, which makes the audience admire or support her or feel the opposite way. Many strong female characters are not intended to only appeal to women. They may be role models for females with freedom of expression and freewill, breaking the stereotype of the housewife. Seeing such an empowered character may interest men alike. When soaps first began, they were very popular with women because for the first time, women had strong role models on television. Christine Geraghty argued that there are four elements which explain the appeal of so-called "women's friction": . An emphasis on a central woman whom the audience is invited to support. 2. A division between the public and the
Compare and contrast two car adverts.
Media Coursework Compare and contrast two car adverts. I am going to compare and contrast two TV car adverts. The first advert is Fiat Stilo-sound effects and the second advert is Honda Accord. I chose these adverts because the first time I saw them they looked interesting and had a lot of differences between them. The Fiat Stilo advert is 39 seconds long. It is aimed at 20-35 year old male and female. It is a small affordable car suitable for working class ordinary people. The advert is fast moving. There are four characters in the advert. Three are male and one is female. Two of the men and the women are around 25-35 years old but one of the men looks much older around his 40's. The woman sits in the front drivers seat, which makes her role look more secure than the men in the back. The car also catches the attention of an elderly man whose sitting down reading a newspaper. The characters investigate the car before driving it. They press buttons, open windows and play with the seat to see what each thing does. Whereas the Honda Accord advert is 1 minute 58 seconds long and aimed at 20-40 year old male and female probably with families because it is quite a big car. The car is for middle-high class people. The advert itself shows different car parts needed for the final making of the car. In this advert the viewers do not know what is being advertised until the very end.
News Assignment
News Assignment . How does the use of a 'news diary' demonstrate that news is not a spontaneous response to world events? The 'news diary' is a record of forthcoming events which the media intends to cover. It may consist of items purchased from press companies, or press releases purchased from pressure groups, government agencies and private companies who wish to publicise their activities. News information in this format may be held by broadcast and print media prior to its release to the public and is therefore not a spontaneous response to world events. Reports held in the news diary are planned well in advance, both for strategic and practical reasons. An example of this is the newspaper coverage of Queen Elizabeth's and Prince Philip's royal visit to Australia. 2. Give two examples of the impact of financial factors on news production. The cost of producing national news, in particular broadcast news filmed on location is immense. As a result, financial constraints are placed on media companies which have a great influence on news production. For example, if a company has devoted financial resources (crew, flights and expenses of anchor women, satellite links) to an international news story, it may continue to get coverage even if very little has happened. i.e. the media must remain cost effective often at the expense of genuine news items. An example of this is
Advertising has an important role in the media to inform the public; whether it be through magazines, newspapers, radio, television or sports events.
Advertising has an important role in the media to inform the public; whether it be through magazines, newspapers, radio, television or sports events. Advertising is advantageous to the public as it displays the range of products available on the market. From products such as trainers to awareness campaigns, it informs us of prices, ranges, bargains and other essential information. This aids us to make more informed choices and in some cases, even save money. Advertisements not only inform us, but entertain us also. Ads such as the Budweiser series featuring the frogs are humorous and many car advertisements use hit songs to provide the backtrack to the ads. Advertising is a major industry, which employs thousands of people. Revenue from advertising pays wages and allows many sports and charity events to take place. Although advantageous to the public, advertising has also proved to be a dangerous and seedy market, where advertisers often distort truth to sell an idyllic, unattainable image to a more and more influential society. In a world obsessed with image, advertisers now often sell an image rather than a product. This is why so much of advertising today is aimed at the 16-24 year old female market, as image is most important in these young impressionable years. Selling an idyllic and unattainable image is dangerous in today's society as it can lead to uncontrollable
Fruit - The Comic. Investigating comics and their production
The title of my proposed comic will be: Fruit. I have chosen this name because it means that the logo of my comic can be an artistic fruit which will be appealing to my audience. Also, it's to do with health, one of the main themes. My main superhero character will have a fruit on her outfit. Although when I first thought of names, I thought that this title was too simple and obvious, I actually feel that it has a kitschy feel which runs parallel to the increasing sophistication of the target audience. "Because we like to..." is going to be the tagline of my comic because both of my main characters do what they do because they like to. My comic will be encouraging people to be healthy and safe, not because they should, but because they like to. I am going to have two main characters in my comic. One will be a rebellious little kid, male, who is always getting into trouble for various reasons, and the other will be a female superhero who is both an enemy and a friend to the child. The superhero saves the kid from all sorts of disastrous situations to do with general health and safety, the kind of thing that threatens the 7-11 year olds of today. Introduction Luke is a rebellious kid who is aged 10 that always gets into trouble in school and out. X is the female superhero that helps Luke out of trouble. The relationship between these two is a love hate relationship, in
Linsay Lohan Picture Analysis
Picture Analysis of Lindsay Lohan. This picture is a constructed, posed picture of Lindsay Lohan that would be seen in a celebrity gossip magazine such as Grazia or Heat. It is a long and straight angled shot that has Lindsay in the foreground and centre, which shows her importance. You can clearly see her and what she is wearing and the background advertisements do not detract attention from her but show it is a well known event, maybe a premier or an GQ organized occasion. She is standing on the red carpet that shows high status, its show that she is a celebrity. All aspects of the picture are in deep focus, meaning they are all something that the readers want to see The lighting is artificial she is perfectly lit and her face is shinning. Lindsay's body language is posed confident and pouting. She is looking away from the camera as if she doesn't need to look at us and we will look at her anyway, she is looking at another camera which is another conventional aspect of the event being high profile. She is not holding back, she seems very confident, showing herself off but relaxed. Her face does not show much emotion, she is pouting which shows confidence and add sexiness to appeal to make audience. One of her legs is slightly in front of the other with her hands on hips and her shoulders are back which shows she is well brought up and has good posture this accentuates
Explain How sound effects are used in Pleasantville to complement the visual image and reinforce the narrative.
Explain - 'How sound effects are used in Pleasantville to complement the visual image and reinforce the narrative.' In the 1950s, citizens of America were engrossed with the captivating utopia that is Pleasantville. The decade is reflected in much of the music that is herd throughout the film. This shows that music and sound choices have an important impact on the audience: enabling them higher understanding of the meanings in a scene. Diegetic and non-diegetic are two types of sound in one way, for example; during the middle of the film, weather, once warm and clear turned into a soaking storm. Thunder and raindrops were the only vibrations of sound in the scene; this is why this example is diegetic, it is a natural part of a scene, which enhances the meaning that Pleasantville is changing. Moreover, another example is when Bud manages to convince the judge that Pleasantville had changed for the better and that not all change is bad, shortly after this scenario, rock and roll music was brought back to emphasize the image that the citizens were finally accepting the new Pleasantville. That is why this example is non-diegetic, sound that is not a natural part of a scene. Diegetic sounds are immensely effective if used correctly. The director, Gary Ross, uses this technique to great advantage when the television repairman appears without request at David and Jennifer's
Representation and stereotypes in mainstream films
Representation Examples of representation from 6 films viewed . About a boy: - How does it reinforce stereotypes? In About a boy, the opening portrays Hugh Grant as a male stereotype. It shows that he's easy going, is into technology by seeing all the flashy modern appliances in his house and he likes to drive his sports car fast. When he is at his friends house he doesn't really show any interest in their children going along with the fact that men don't show much interest towards them. It shows a stereotypical family because the couple are happily married with children. It also shows that he likes getting drunk and having sex showing no emotion towards woman. It shows him breaking up with a number of females quickly showing that it is always the men that do it. The film also gives a clear stereotype of single mothers portraying them to be desperate and looking after kids by themselves. 2. Three men and a baby:- How does the extract provide challenging traditional stereotypes? In the extract seen of this film it gives clear examples of challenging traditional stereotypes. The extract starts with a baby crying and there are 2 men there not knowing what to do. One of the men heads to the supermarket looking for baby food and asks a woman working in there for help. These are good examples of challenging traditional stereotypes because it shows that the men need a woman's
Media Coursework: A comparison of The Times and The Sun
Media Coursework: A comparison of The Times and The Sun By C.Keaveny I have taken The Sun and The Time from Monday 12th February 2001, and I am going to analyse and compare the two papers by looking at their respective front page in detail and briefly looking at how the two papers treat the same story differently. I will be looking at the way each paper is presented, what their aim is and how they try to achieve this, as well as what angle the papers chose to report from. Firstly, I am going to look at the front page of The Times. The Times is a "broadsheet" newspaper, which means that it will probably conform to certain criteria. These are the target audience, the way the paper is presented, what stories they cover and how they are covered and the language they use. The Times is aimed mainly at upper-middle/upper class readers and this is reflected in almost every aspect of the paper. The paper is usually sold folded in half due to its size, and therefore they usually include a large colour photograph in the top half, and use a coloured border to attract readers. On this day there is a very large, and very bright red and orange photo of Ellen MacArthur, and a large blue and red block across the top. All of these stand out against the white background and therefore will help to attract readers. On the front page of The Times there is a story about the European currency,
