Creating an advertising campaign
Creating an advertising campaign In the past, the Lucozade product was marketed as a drink for the sick. After that it was a drink for fit and healthy people, mainly sportsman. Smithkline Beecham was aiming for a change of image that was more modern and relative to people in the present day. The new campaign was trying to put across to the public that Lucozade gives you energy fast and cool people have it. The advertising agency - Oglivy and Mather were responsible for creating a brief for the advertising campaign. The idea of Lara Croft in the advert needing energy was an area that was focused on in the brief that was sent to the advertising company. Oglivy and Mather generated their ideas by looking through popular computer games. They also did market research on what people liked about Lara Croft so they could see if they could make a connection with Lucozade. Lara Croft was selected as a suitable 'spokesperson' for the bran because she is modern, energetic and recognizable. Once a selection of ideas is generated a storyboard is created and then a mock up advert is formed. The groups that are selected for a focus group are people who use the product. In this case, males. The outcome of the focus group stage is finding the best ideas to get put forward and the best ideas that they are going to work with. An advert generally takes 2 months to make, although the Lara
How and why have Bond films changed over time? Refer in your answer to Doctor No and Casino Royale.
F For over forty years Bond films have been very successful and extremely popular with the audience. The reason for this is the constant change in style and storyline to keep up with the corresponding world. This almost involves the audience as they can relate the film to real life and there surrounding. An example of this is Casino Royale as the criminals are terrorists which relates to our world because events such as 9/11 involves these groups of people. The focus of my essay is to investigate how Bond films have changed over the years from Dr no to Casino Royale and how they have adapted the film to keep the audience satisfied. In the first ever Bond movie 'Dr No', Bond is first introduced in a posh casino with a suit on. This suggests he's sophisticated and likes to take risks. Also he starts smoking a cigar which also shows how wealthy he is as in 1960's, when Dr No was released, cigars were very expensive. His haircut when we first see him suggests he has style and when he starts talking to a woman at the same poker table, his smooth talk and charm also suggest this. James Bond in Casino Royale, however, is introduced in a lot rougher and less prestigious way. This is illustrated by Bond as he is shown in dirty toilets having a fight with another man, in casual dress. This represents Bond in this movie as physically as well as mentally tougher and the black and white
How far are the media consumption habits of 16-18 year old media students similar?
How far are the media consumption habits of 16-18 year old media students similar? Media consumption habits are different for everybody; some people may consume visual information rather than audio information. 0 people were questioned about their Media Consumption Habits (MCH); the following data has been collected. The first set of questions were asked about the groups Newspaper MCH. Which daily newspapers (if any) do they read? The Daily Mirror = Four (4) People The Sun = Five (5) People Daily Mail = One (1) Person What section of the newspaper do they turn to first, and why? Front to back because its easier = Five (5) People Sport sections to see score results and football news = Three (3) People Problem pages because of human interest = One (1) Person What section do they never read and why? Sport, not interested = Three (3) People Politics, boring = Six (6) People Horoscopes, not true/ waste of sporting news = One (1) Person What kind of stories do they usually read and why? Comic Strips, amusing = Three (3) People Sport, catch on football news = Four (4) People Entertainment News, find out about celebrities = One (1) Person Crime Stories, Human Interest = One (1) Person Do they, or someone else, buy the newspaper they read? Yes = Two (2) People No, Parents = Six (6) People No, Friends = Two (2) People From the gathering evidence there is not
Discussing the More Th>n Insurance advertisements.
Advertisements Statistics tells us that the average person sees about 150 000 television adverts before they have reached the age of 35. Television adverts have been very successful for their ability to impose both visual and auditory effects. They are known for their humour, pity and for their power of persuasion. The potential for advertising through the medium of television was swiftly recognised and a multi-million pound industry was generated. I have chosen the 'More Th>n Insurance' advert because it is interesting in terms of its simplicity and lack of sophistication, yet its immediate appeal is also interesting. The advert begins with three football fans sitting on the couch, in the lounge, staring blankly at an empty space in the cabinet, where the television should be. Two delivery men come in, put the television in place, plug it in and leave. A football match appears on the television and someone scores, the dog then starts to jump up and down in joy. This advert was shown on Mondays before 'Sons and Lovers', as this was near the time when some form of football was generally shown. This particular advert is one of a series about the firm which all feature 'Lucky the dog'. The advert takes a simple two part structure which follow-on to the other; before and after the television and delivery men come. In the first part, the moods of the father, son and the dog are
The Fifth Element
GCSE Writing The Fifth Element Beginning in 1914 set in ancient Egypt, two archaeologists are studying a wall with prehistoric hieroglyphics. An alien ship later lands outside the pyramid in which the two archaeologists as well as others are. Several alien like creatures depart from the ship and waddle into the pyramid slowly. Following the arrival of the creatures, they then move up to the wall covered in writings and produce a key. Steadily the creature inserts the key into a slot in the wall, which is completely unnoticeable. Doors open and four elements, air, earth, fire and water, all known to man, surround a fifth. The fifth, the mystery, the unknown. Having collected up all five elements they are put into boxes. Unluckily the doors start to close. However the creatures do not make it out of the door quick enough and it closes upon them. Luckily the key in which was used earlier pokes through a gap. A priest receives the key and leaves. Around 300 years later in Brooklyn, New York the fifth element is taken to a scientific research centre and placed into a tube like container. A general puts his security card into a slot. A button is pressed and the generic molecules of the element have constructed a young looking woman. Awoken in distress [Milla Jojovich] the fifth element screams in an unknown language. The general makes his way over to the container whilst teasing
Methods used in Advertising, with reference to Boddingtons and Budweiser Adverts
All over the world advertising is big business, but there is one universal truth about advertising and that is that all advertisers are after your money and they will do almost anything to get it. The objective is always to sell you something. The government is one of the biggest spenders on advertising especially around election time when all the different political parties do a broadcast about what they've achieved and what they intend to over the next couple of years. They mainly use propaganda to get your vote and sell you their ideas and they will eventually get your tax money if they get elected. This year according to the 'Times' newspaper, the Conservative party spent more on advertising on television and in newspapers and magazines than any other party in the election. For different adverts there are specific target audiences. For example, toys like Lego and Mechano are aimed at children aged from about four to eight years old and every couple of months they bring out a new advert for a new Lego 'world' or new model to build from Mechano. I know personally that these adverts work as well because I remember when I was five years old I nagged my parents into submission to buy me every new Lego set and because they are not very expensive parents do not mind buying them but the money soon adds up and the advertisers and Lego company have won. The next generation
To what extent do the lesbian characters in 'Buffy the Vampire Slayer' (2002) conform to The Dead/Evil Lesbian Clich, with references to 'The Children's Hour' (1961)?
To what extent do the lesbian characters in 'Buffy the Vampire Slayer' (2002) conform to The Dead/Evil Lesbian Cliché, with references to 'The Children's Hour' (1961)? There are very few representations of homosexuals in the media today (0.16% of TV characters are lesbians), and the limited representations that do exist are usually negative. The gay community are often represented to be villains or evil, but overall, wrong. Up until recently, they would often stalk and try to pervert straight people. Homosexual characters in films and TV shows are also often stereotyped into two categories through clothes, gestures and language codes: 'camp' and 'dyke'. 'Camp' is a stereotype where the feminine qualities of a gay man are emphasised, sometimes so much so that they become a parody of themselves, becoming overly effeminate in both their actions and personalities. 'Dyke', on the other hand, exaggerates the masculine qualities of lesbians, often by giving them short hairstyles or muscular bodies. Although sometimes these representations can seem a little far-fetched, these 'signs of gayness' make it easier for the audience to distinguish the sexuality of a character almost immediately, without it even having to be stated. Also, when a storyline does involve a homosexual character, it often revolves around his/her friend coming to terms with their friend's sexuality or society's
Advertising & promotion
Advertising is a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Advertising techniques range in complexity from the publishing of simple, straightforward notices in the classified-advertising columns of newspapers to the concerted use of newspapers, magazines, television, radio, direct mail, and other communications media in the course of a single advertising campaign. From its unsophisticated beginnings in ancient times, advertising has burgeoned into a worldwide industry. My aims of advertising are: > Inform people about the product > Create a image > Increase sales > Compete with other shops > Introduce in products into the market Informative advertising Currently in the biggest spender on this form of advertising, is the government this advertising is used to pass on information to the public. The passing on of this information is very important in any advert. In my case when deciding how to advertise I can even use this method as to inform about my newsagents shop and where about its situated etc. Persuasive advertising The
Suzuki Ignis And Listerine
Essay I have been given two adverts which are published 50 years apart, and are completely different from each other. They are the Listerine antiseptic mouthwash, produced in 1953 (World War 1 had ended and many men went to fight, so not many were in Britain,) and the Suzuki Ignis, a modern day advert produced in 2003. These two advertisements will be analysed thoroughly, taking note of the use of slogan, the target audience, colours and pictures, also commenting on the presentation and the effects that are the result of this. Also I will state the resemblances and differences between the adverts, and identifying the strategies and knowledge of the target audience used by the advertisers. Next is to assess if the adverts were successfully marketed. Psychology plays an important facet in the advertising market, so following this I shall evaluate how the psychology helps sell each product and attract the target audiences attention and interests. Finally, the last step is to think of what the marketing strategies that are used to sell the products effectively, and look at the views of woman which had changed over a 50year period. To sum it all up, I will be looking at the way the woman was view as housewives in the 1953 and a transition working professional by 2003, the era in which the Suzuki ignis was produced. The Listerine antiseptic advert (produced in 1953) two women
'Television advertisements and sponsorship do more than merely reflect dominant ideologies, they also reflect ideological changes in society.' With reference to specific examples, discuss how you think this is true.
'Television advertisements and sponsorship do more than merely reflect dominant ideologies, they also reflect ideological changes in society.' With reference to specific examples, discuss how you think this is true. THURSDAY 15th MARCH In the early days, advertising was seen as a portrayal of information about products via the media. This has changed. People want emotion not product -branding provides for this. Companies know this as they sell brands before products. But what is a brand? People want to aspire to the branding web of values and standards and ideals. BRANDING - set of values & image - people aspire to these tangible values. Seems to bring power/influence over others -street credit - money-flash - standards How much power does the advertising industry have? Advertisers inject billions of pounds in an attempt to persuade us that their product is better or trendier than those of their rivals. The question of how much impact their efforts have upon us is a controversial one. By promoting products that are not needed, advertising encourages greed and envy, according to the critics. It helps create a wasteful society in which goods are thrown out long before they are worn out. Defenders of advertising say that ads are not that powerful. They do not create a need; they simply extend choice. The changes in representations of families (row -not white, perfect), female
