With reference to the adverts you have studied, investigate the ways in which 'Lucozade' has been marketed in the last thirty years.

With reference to the adverts you have studied, investigate the ways in which 'Lucozade' has been marketed in the last thirty years. The most far-reaching mainstream source of product advertising over the last thirty years has undoubtedly been on television, where product advertisements are now such an everyday part of our lives that we almost take them for granted. Television product advertisements rely far more heavily on images, and because they are often brought to life by actors, the images are far more powerful than those in newspapers and magazines or on billboards. Whether combined with words or not, the images aim to reveal new ways of visualizing ourselves, places and events. By producing a certain view of the world in this way, advertisers can then suggest that their target audience could also be a part of this world - if only they bought the right product. All three Lucozade adverts we studied fulfilled this criterion - including the very earliest advert from the 1960s that showed a recuperating child and his mother both enjoying the restorative benefits of the product. By the 1980s, the world Lucozade portrayed was that of the elite sportsman enjoying the energizing benefits of the product, and most recently, the world Lucozade portrayed had the even broader appeal of possibly the computer character of the 1990s. Whereas some young people and women might

  • Word count: 1743
  • Level: GCSE
  • Subject: Media Studies
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Types of advertising and promotion - Reebok.

P1 The 'I am what I am' campaign needed to meet the legal requirements of many countries. In the UK there are several laws that control the type of advertising and promotion of goods. Reebok needed to be aware of the legal constraints within which they could operate. The main legislation affecting advertising and the sale goods are. The sale goods Act 1979 states that's goods sold should meet three main conditions. First they should be of satisfactory quality - they must not have any flaws or problems associated with them. For example Reebok footwear cant have holes or be scuffed without any where in them. Also they must be fit for what they were made for, for example football boots which are made for grass must be suitable for grass and must be stable. The trade description act says that a product can not mislead you with statements about there products. For example a Reebok water proof coat must be waterproof by law. The Consumer credit act 1974 aims to protect consumers when they purchase goods on credit. Consumers must be given a copy of any credit arrangement they enter into. Also Reebok can't send sales staff to people's homes and try to pressure people to buy goods credit or charge high interest rates. The Data Protection Act 1998 is where organisation dealing with personal details is limited to what they can do with your details. They have to be kept

  • Word count: 721
  • Level: GCSE
  • Subject: Media Studies
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Presentational devices in Shrek

Shrek In Traditional fairy tales, ogres are man eating-beasts. The Prince usually rescues the princess; they marry and live happily ever after. How do the makers of 'Shrek' use presentational devices to reverse this tradition, to reveal the ogre as good, and the Prince as evil? Many young people will tell you from watching traditional fairy stories that ogres are man-eating beasts but luckily the Prince will rescue the Princess from this badie with a kiss and they will both live happily ever after. After studying 'Shrek' I have come to a conclusion that this is not the case and that this particular animated tale contradicts that belief. I have noticed that in particular Shrek and Lord Farquaad go against this belief that traditional fairy stories follow and this is why I am going to analyse them to see how different the characters roles really are. I also want to study the camera shots as well as the lighting, music and sound effects to see how these make Shrek and Lord Farquaad different from normal characters. Examples of these 'Normal characters' in traditional fairy stories could be seen in Snow White and the Seven Dwarves where the beautiful and elegant Princess is nearly killed by her wicked stepmother because she is the "fairest of them all". However the Prince rescues Snow White by a kiss and they live happily ever after. Another example could be Little Red Riding

  • Word count: 2611
  • Level: GCSE
  • Subject: Media Studies
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Mini Micro Analysis - Die Hard 4

A Mini Micro analysis of the Opening Scene in Die Hard 4.0 (Len Wiseman 2007) In this scene we are shown a group of people working at what seems to be a high tech building hacking into the government's computer system. They are delivering some sort of virus to some other people. One of the men say "is this legal" and the woman replies"were just doing some tests, its fine", this shows that these people are up to no good as the man wouldn't be worried otherwise. The sequence i am going to analyse is the opening scene to the movie. Through the whole of the scene the colour isn't very full, it's a bit monotone, and this suggests that were watching information not a storyline. The film is based around computer and we are shown that in the first scene by the way that the people's names are written as they would be on a computer and dissolves away like it would on a computer, connoting the films storyline. It begins with a 12 second take which begins with a close up of the back of a computer with a hall with many other computers in the background. The camera then cuts to a close up of a woman's face as she works on a computer and talking to a man who is also working on a computer. The camera then reframes to a close up of the side of another man's face as he works on a computer. The camera then cuts into a shot reverse shot of the two people talking as they work, but the shot

  • Word count: 867
  • Level: GCSE
  • Subject: Media Studies
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media My product is an aftershave called nightfall the slogan is come to the dark it is in a traditonal shape bottle

Media Coursework Marketing identifies and fills a need in the audience, I need to identify and target a niche market of target audience. This can be done through market research which identifies demographics and psychographics advertising sells the product, it convinces the audience members that they need the product to complete their lifestyle. The most common types of advertising are product centered, user centered and postmodern. Posters are effective advertising as there is a lot of posters all around the towns, cities and magazines so alot of people are going to see them when they read walk around go to work so the products will be easily noticed. My product is an aftershave called nightfall the slogan is come to the dark it is in a traditonal shape bottle which is like a rectangular shape bottle with a push button on top for the aftershave to come out. Its unique selling point is that it has an anti sting agent which prevents the sting after shaving. I am going to have night set background with a small ammount of light in the centre of the picture and a a face in the shadows the slogan accross the bottom of the poster wit the aftershave bottle in the bottom of the right corner. This is using some the same ideas as similar adverts. In similar advertisements such as Tommy aftershave seems to have a young attractive male looking slightly rugged with stubble and

  • Word count: 769
  • Level: GCSE
  • Subject: Media Studies
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Media Studies Representation Essay

Representation Essay A celebrity is a widely recognized face or famous person. They are usually famous through their career of singing, acting, etc. An example of a celebrity is Brad Pitt who is famous for being a Hollywood actor in films such as Mr & Mrs Smith mainly of the action genre. A celebrity magazine is a magazine mainly focused on the lives of famous people. These types of magazines feature gossip, stories, photos, rumours, etc. Some stories featured in some magazines are either made up by the celebrity's PR or are rumours. An example of a celebrity magazine is OK, Look, Now!, etc. Celebrity magazines usually cost one pound or less and are sold weekly in shops so their audience can get the celebrity news updated, quick, fast and new. Representation is the way which the media represents the world around us in the form of signs and codes for the audience to read. For example 50 Cent is represented as a tough, hard rapstar as the media mainly talk about him associating with violence, weapons and money. As the media are representing him this way most of us think he is a bad person but he could be a very nice person. The magazine I will be analysing is Look. Look is a celebrity and high street fashion weekly. It costs £1.30 and is sold every Tuesday. Usually on the magazine cover celebrities such as Victoria Beckham are shown as the cover with a story alongside

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  • Level: GCSE
  • Subject: Media Studies
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Advertising is an attempt at persuading the general public to purchase their product.

Advertising is an attempt at persuading the general public to purchase their product. We are surrounded by numerous various adverts in lots of different places. Adverts are seen on the television, the radio, Internet to football stadiums and on billboard posters. Advertisements effect our everyday lives, the contents of an advert aims to influence us in some way. I have chosen to analyse a 'Proderm sunscreen' advert and a 'Dove Shampoo' advert. The 'Proderm' sunscreen advert is very attention-grabbing it shows a background of blue sea and sky and an attractive woman with an incredible orange suntan. The 'Dove shampoo' advert has three pictures of different hair types on a white background with details of the product in a paragraph of writing underneath. The 'Proderm Sunscreen' advert is from 'The Mail of Sunday' magazine supplement 'You.' and the 'dove Shampoo' advert is from, the women's health and beauty magazine 'Top Sante'. The writing in this advert informs us of how easy it is to forget to reapply sunscreen, but by using Proderm Sunscreen it does not need to be reapplied for up to six hours. The language is very informative and contains factual information. As this advert is for sunscreen it is important to state the facts surrounding the product. Having scientific approval of the product reassures the readers that the product is safe and reliable. 'Forgettable' is

  • Word count: 1506
  • Level: GCSE
  • Subject: Media Studies
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Branding and Culture Jamming

Branding and Culture Jamming We are surrounded every day by big brands, corporations and media on all sides. In fact, it would be hard to avoid being told that you need the latest pair of diesel jeans, ipod nano or Gucci perfume. Of course, we need the jeans or we won't look good, the ipod to be cool, and the perfume to be classy, don't we? This is what the adverts tell us and is why promoting your brand of product is so important. They need to show us, the consumer, something that we aspire to be, to have or to be associated with. This is what branding is, making your product different from the rest of them, giving it an identity. This is very important from the company's point of view. I mean, we buy things to make ourselves feel good and to present an image or a 'brand' of ourselves to the world. If we see an advert showing someone who seems confident and attractive, then we are told that to achieve this image they buy a particular type of clothing of course subconsciously we will want to be associated with that. A brand such as Dior has created a brand image of luxurious expensive products that are fashionable but classic. The name Dior sounds French and classy. In this advert for a Dior perfume, the model is swimming in molten gold, straight away showing opulence. The entire advert is in shades of gold apart from the brand name and product name which subtly stand out

  • Word count: 961
  • Level: GCSE
  • Subject: Media Studies
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Analyse two advertisements, analyse the advertisements in terms of visual presentation, language used in the advertisement, the style and adaptation of their target audience.

In this essay I aim to analyse two advertisements, which I have chosen. I will analyse the advertisements in terms of visual presentation, language used in the advertisement, the style and adaptation of their target audience. Also I aim to give a brief history of how advertising came to be and demonstrate an understanding of how advertisements work. My brief history is as follows; the first adverts on TV appeared in 1955 when the first commercial network - ITV was launched. In the 1950's commercials were very different than they are today - they were short and repetitive and very innocent not like today's. They relied heavily on Jingles as they stuck in people's minds and reminded them of the product while they were shopping. In the 1960's pocket money started to take because the economy was stabilising of so children had there own money to spend. Advertisers soon picked up on this with adverts aimed specifically at children. Walls ice cream split children into three discrete groups - Adventurers, Hungry horses and little madams and produced an advert for each. The adventurer's ice creams were shaped like rockets and things and the adverts involved adventure. Hungry horses wanted as much ice cream they could get with their money so the adverts showed large ice creams. Little madams wanted to be awkward and the adverts displayed this with the child getting what they wanted at

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  • Level: GCSE
  • Subject: Media Studies
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How does the ‘Impulse’ advert sell the product?

How does the 'Impulse' advert sell the product? Advertising is all around us, all the time. Sometimes we don't even realise the more subtle types like logos on rucksacks, but most of us are aware of the fact that the media is always trying to attract consumers. There are several places where advertising is apparent, including newspapers, magazines, billboards, television and, more recently, the Internet. All of these are examples of how people are constantly pulled in to the goods, services or charities that they are, in a way, forced to see; and are made to think exactly what the advertisers want them to think. Many advertisements attempt to sell a product by promoting a lifestyle. That is, viewing a moving or static image of an attractive person who the consumer wishes to be like and then being drawn to what he or she is doing within the advert. The initial aim of any advertisement, that probably all of them achieve, is to make the product look good. In television advertising, a vast number of techniques can be used to aid the promotion of the item. The positioning of the audience and camera angles are important factors in an advertisement. The way the audience is positioned encourages them to be thinking what the advertisers want them to be thinking. This helps to appeal to the ideal consumer of a product (for example, if you were selling anti-wrinkle cream, you would

  • Word count: 1781
  • Level: GCSE
  • Subject: Media Studies
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