Comparison of ‘ the Sunday Times ’ and ‘ the News of the World ’.

COMPARISON OF ' THE SUNDAY TIMES ' AND ' THE NEWS OF THE WORLD ' Introduction The Sunday Times is a highly regarded newspaper, tending to be very conservative and highly informative. It is aimed at those who are interested in all the details about current affairs. The News Of The World is a tabloid newspaper. These are papers that appeal to people who may just want to scan the news quickly, in order to have a good idea about the events happening around the world, without giving up great amounts of time to read a lengthy article or articles. They are distinct in the way that they deal with presenting the news to their readers. In this piece of coursework I am going to analyse and compare the two papers by looking at their respective front page in detail and briefly looking at how the two papers treat the same story differently. Headlines The Sunday times is a broadsheet and typically, has a bold, medium sized headline, in lower case letters. The headline is bold so attracts the reader, but much more importantly the headline hits you hard. The headline, ' Astronaut's die as shuttle explodes above earth ', is a very emotive headline that gets straight to the point, instantly the reader knows that astronauts have been killed because their shuttle has blown up. Words such as 'die' and 'explodes' help to achieve this, the headline puts the reader in deep shock as it is sudden

  • Word count: 3189
  • Level: GCSE
  • Subject: Media Studies
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The definition of a product is

The definition of a product is "anything that is capable of satisfying customer needs", this includes both physical products, like cars, cell phones, machines, as well as services like banking, and insurance. Businesses manage and modify their products over time so that they constantly meet the changing demands of their customers, the methods used to manage a number of brands and product lines is known as Portfolio Managing. The different stages through which these individual products develop in time in terms of the sales they generate is known as Product Life Cycle. A product life cycle is based on the biological life cycle. For example, when a seed is planted in the soil, it is the introduction phase, then it starts to sprout, which is the growth stage, the next stage is maturity, where it grows leaves and roots, finally after a long period it begins to shrink and eventually dies out, which is the decline stage. In theory, a product goes through the same stages. After a period of development it is introduced or launched into the market; it gains more and more customers as it grows; eventually the market stabilizes and the product becomes mature; then after a period of time the product is overtaken by development and the introduction of superior competitors, it goes into decline and is eventually withdrawn. However, most products fail in the introduction phase. Others have

  • Word count: 1274
  • Level: GCSE
  • Subject: Media Studies
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Advertising for golf drivers.

ADVERTISING Advertising is a form of selling. For thousands of years there have been individuals who have tried to persuade others to buy the food they have produced, the goods they have made or the services they can perform. The objective of any advertisement is to convince people that it is in their best interests to take the action the advertiser is recommending. The action may be to purchase a product, go to a showroom to try the product, use a service, vote for a political candidate, make a contribution or even join the Army. Like any sales person, the advertisement tries to persuade. The form of advertising in the following essay is based on magazine adverts. Advertisements always contain a message or idea they want others to take in which can be expressed in words, pictures, music or jingles. It is often the jingles people remember from television, as they are often 'catchy' tunes. The theory being that when you are in the shop wondering which product to buy you may remember the jingle, containing the brand name being promoted, and choose it before others. Advertisements have a purpose, which is to inform or influence the people they are aimed at- the target audience. This audience will vary according to what is being advertised and the advert will be designed to attract this particular group of people. For example the target audience for a baby food would

  • Word count: 1443
  • Level: GCSE
  • Subject: Media Studies
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Analysis of The Guinness advert.

Analysis of The Guinness advert Media Coursework Praised by the media industry, described as "the most beautiful and powerful piece of film on our screens," and voted greatest television advert of all time. The Guinness advert achieved this kind of status soon after it hit our screens in 2000. Guinness ads, clever and flashy as they usually are have out done themselves again with this incredible piece of footage. Its provocative speech, together with the carefully designed filming techniques compels the audience from beginning to end. It opens with a close up of a man's face. For nine long seconds, all you can do is look at him, gaze into his eyes and wonder why he's just standing there, what he's going to do, and why he doesn't speak. This draws you in, you sit, captivated as the wind ruffles his toilet brush-like hair. Then, from the silence come the words "he waits." You don't know how long he's been waiting for, or indeed, why he's waiting at all, but you guess he's been there a long time. Three more men appear, each clasping a board, and the newly formed group of surfers run flat out towards the crashing waves of the forbidding ocean. "Tick followed tock followed tick." This further emphasises the fact that he's waiting, and extends the time that you think he's been waiting for, weeks, months, years we don't know. A faint pounding grows steadily louder at this point,

  • Word count: 1448
  • Level: GCSE
  • Subject: Media Studies
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Compare and contrast two advertisements for similar products. You should evaluate the techniques used in the adverts and comment on the extent to which they comply with 'The Code' established by the ASA.

Compare and contrast two advertisements for similar products. You should evaluate the techniques used in the adverts and comment on the extent to which they comply with 'The Code' established by the ASA. I have chosen two adverts for washing-up powder, 'Persil' and 'Bold'. I will be comparing and contrasting the two adverts and evaluating the techniques used. I will also comment on the extent to which they comply with 'The Code' established by the ASA. The first advert I will talk about is the 'Persil' advert. The target audience for this advert is young children as the advert looks like a drawing and has a picture of a child with bits of coloured paper stuck all over him. This attracts a child because it is very colourful and there is coloured paper with scissors and crayons which children like. The picture is close up and fills the whole page. This is so it will immediately attract children to it because children notice big images rather than small images. At the top of the advert it says in large spaced-out writing 'Guess whose school got free arts and craft materials?' This is easy for a child to read because the language is not complex and it is not too close together. When a child reads it they will want to know the answer because they want the free arts and craft materials. At the bottom it says 'Collect the stars on special packs and hand them in at school. Get

  • Word count: 1157
  • Level: GCSE
  • Subject: Media Studies
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Is mobile phone theft becoming an issue of concern?

Is mobile phone theft becoming an issue of concern? 000 words By Rhiannon Pate 12KH Criterion A The percentage of robberies involving mobile phones has soared from 8% in 1999 to a record 28% in 2001 with 700,000 mobiles being stolen last year in the U.K. alone it was reported on the BBC news web site this month. They also stated that, on New Year's day, a 19 year old woman was shot in the head by a mugger trying to steal her mobile phone. A few days later three boys were held up by a gun man demanding their mobile phone. Experts are now warning, "Do not use your phone when you are on your own at night; set it to vibrate rather than ring; and use locks to prevent people making calls on your phone". Statistically, victims are most likely to be under the age of 17 and, worryingly, the average age of a perpetrator is just 16. For victims, a great deal of personal stress may be caused, money is lost - both due to the loss of their hand set and any unauthorised calls made. The thief can cause untold trouble through making calls to numbers stored in the phone book and imitating the phone's owner. Every mobile phone owner is a potential victim and with more and more thieves emerging every day, the chances of having your mobile phone stolen are increasing. Criterion B Before mobile phones, people were forced to either use call boxes or public pay phones found in

  • Word count: 1059
  • Level: GCSE
  • Subject: Media Studies
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Analysis of the trailer for "Twilight".

The cold ones. Pale faced, impossibly fast and strong. Who are these people? A young tom boy's life is about to change forever and danger will lurk around every corner. Ferocious animal like creatures who are obsessed with the hunt will change her life forever. What do we call these vicious creatures? VAMPIRES! The first ever vampire film 'Nosferatu' can be traced back to 1922 when an author called F.W. Munarau had a genius idea. He thought he could make a film out of the myths and legends of vampires. Throughout the years now, vampire films have become even more popular with films like Dracula and Underworld. On the other hand, people have also used vampires in comedies like Dracula Dead and Loving It and the new film Vampires Suck. Apart from the film Blade, this is the only vampire film which has vampires who don't drink human blood. This film follows the natural vampire plot but it does have differences like the clothing, the features, and so on. Why make it different? Nobody knows but this mystery is what makes the film so successful. These are all connected to one film. Which film is that? Twilight! The multi award winning film Twilight that was released on the 21st November 2008 shot up through the ranks when the British heart throb was known to be in the film. The film made $392,563,465 just in box office takings. When Rotten Tomatoes reviewed the film Twilight

  • Word count: 1181
  • Level: GCSE
  • Subject: Media Studies
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Compare the ways in which two writers of at least two different charity appeals that try to persuade the public to support their cause

Media Coursework Title: Compare the ways in which two writers of at least two different charity appeals that try to persuade the public to support their cause Examples of media are television, radio, internet, and newspapers. Media is an avenue through which information is given to the general public. It influences modern society, the way we think, our political choices; attitudes; and beliefs. It plays an important role in society today. My assignment is to analyse two sources of media entitled "Blinking Hell" produced by the sight savers international and the RSPCA appeal produced by the RSPCA which are both charities For this assignment I have studied two appeals, the first one "Blinking Hell" second "the RCPCA appeal". The purpose of the sight savers international appeal is to persuade the reader to support their charity and understand how it may feel for a sufferer of trachoma; it also states how little it costs to treat trachoma and how the disease develops from something small to something great. The purpose of the RSPCA appeal is also to persuade but to make the reader understand what the sheep go through before being slaughtered for meat. It also brings across a point of how meat traders treat sheep. For example "The sheep could be slaughtered close to their farms, refrigerated and transported (a method favoured by many farmers)". The RSPCA appeal is about how

  • Word count: 1820
  • Level: GCSE
  • Subject: Media Studies
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The purpose of this advert is to persuade the reader to buy a financial service offered by the Halifax or to save using the Halifax's banking services. The intended audience principally, is young families.

In this essay, I will be describing and analyzing the linguistic features of a printed advertisement for financial services offered by the Halifax. The purpose of this advert is to persuade the reader to buy a financial service offered by the Halifax or to save using the Halifax's banking services. The intended audience principally, is young families. This can be deduced from the headline 'you'll be carrying him for the next 18 years' and is stated at the bottom of the advert, "Financial planning for young families". However, any age group could be potential targets as the 'best insurance scheme' and 'the right life assurance plan' are advertised which could be appealing to anyone. Financially and socially the advert would suggest the middle to upper 'class' are the target audience, as the figures mentioned for the initial expense of baby equipment would seem extreme to the working class man. Further indications of this can be denoted by talk of private schools. The tone of the advert is generally relaxed and informal in nature, using a colloquial tenor that makes the products advertised seem easily accessible. The audience is put at ease with the casual register used. A comfortable, stress-free atmosphere is created for the intended purpose of persuading readers to buy Halifax's services. Predictable characteristics have been chosen by the designer of this advert

  • Word count: 1712
  • Level: GCSE
  • Subject: Media Studies
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Functions of business.

Advertising The advertising area of Mc Donald's is the biggest in the fast food industry spending more than all the other main competitors put together I think this is the key to there success because the advertising is one of the main points in a business because they have to let people know about there product and when people are hungry or thirsty they recall the advert and want it. The advertising industry is also very important because you can get something there head without them knowing like with a catchy song or a funny joke that they can remember and they think about it then they think about what it was advertising and realize that they are thirsty. Sales department The sales department of Mc Donald's is very quick and convenient but he only problem with it as I said earlier is the matter about the staff some of them are very nice polite and serves with a smile but you get some who are just rude and couldn't care less about you and that is not the attitude you want if you want to attract business, so they are not doing there Mc Donald's any favors. If the company wanted to be even more success than they are they could have there staff serve with a smile every time Stock and kitchen The kitchen and the stock need each other to run at there full potential because if the kitchen wasn't there the stocks would get full and the food would go to waste and if the were

  • Word count: 392
  • Level: GCSE
  • Subject: Media Studies
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