In advert one the two shoes are the main focus. The steam coming out of the shoe has a figurative meaning, the steam suggests that the shoes are comfortable, fresh and your feet will not have a bad odor. In advert two the shoes are smaller and the man in the picture is the main focus. The man in the picture is hiking and looks fit; this implies that the shoes will be comfortable enough for you to hike in. The image is more sophisticated than the one in advert one and has a bigger meaning because you can tell just by looking at the advert that the shoe is specifically made for hiking whereas in advert one you would have to guess that they are casual shoes.
The first adverts shoes are called ‘Geox Breathes’. This gives the impression that the shoes breathe and are fresh. Judging from the name of the shoes you can tell that they are aimed at people with bad foot odor.
‘Shoes designed to make you move’ is the slogan on the second advert. The word ‘move’ can imply actually moving but it can also have an emotional effect. ‘Bring out your inner Sherpa is also some of the text on the advert. A Sherpa is a member of the Himalayan people living in Nepal and Tibet who are famous for their skill as mountaineers. It implies that if you purchase the shoes you also can be like the man in the image, young, fit and healthy.
Advert one is aimed at people with bad foot odor, as having bad foot odor could be embarrassing. The shoes could also be aimed at older people because the design isn’t modern. The shoes could also be aimed at people who like to walk a lot as people who walk a lot may develop bad foot odor.
Advert two is only aimed at people that enjoy hiking and people that enjoy the outdoors; this is made clear by the man hiking in the image.
Overall even though the adverts are both advertising the same product, the advertisers use different techniques to make the shoes look more appealing. For example the main images in both adverts were appealing but in different ways. The main image in advert one was the shoes, and the main image in advert two is the man.
