Controlled assesement for music video

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Shannon

Controlled assessment for music video.

We chose to do Riverside-Sidney Samson, for our music video. We chose this because we wanted our video to be fun and upbeat. We wanted the finished product to be abstract, we didn’t want a story to it, and didn’t really have a message to put across. Our target audience was teenagers because this type of music appeals to them.

The genre of Riverside, is house/electro, this is an upbeat, dance genre, and used mostly in nightclubs. The conventions of this genre is that it is made on a computer. Using instrument sounds, the main one being drums. The artists project a fun, carefree manner, and present themselves as being fun loving, party animals, and their songs and videos are never serious. The original video was filmed using sexy ladies, then lots of different colour, cartoons and animations to make it sexy. We wanted to take the idea of the abstract, random video, but put it in a different context. The subject matter in house/electro songs, is young people being free, living life and having fun. The genre gets you in the mood to party, its the sort of song you play when your drinking and dancing, generally having a good time, which is why they play it in clubs. Some songs from the same genre are:

Join now!
  • Basshunter-Now your gone
  • H20 ft platinum- what we gona do?
  • Kid Cudi- Day n night

Sidney Samson is a fairly new artist to the house genre, and riverside was his first major hit, but he has had a few least popular songs in the past including:

  • Shut up and let it go
  • Emporium
  • Pump up the stereo

Our video is an abstract video, we did this because we wanted our video to be different, we thought just telling a story is like same old, same old, and we wanted ours to be more fun. Our video ...

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