Outline the main ideological differences between new and old Labour.

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Outline the main ideological differences between new and old Labour

B.Pringle

The rewriting of Clause IV in the Labour constitution, which stated that the Labour Party was committed to nationalising the industries of the UK, shortly before the 1997 general election, in my mind, is the exemplification of changes made by Tony Blair within Labour.

When Tony Blair took over as leader of the Labour Party he was aware of Labours inability to win a general election under its current guise.  Tony Blair transformed Labour from a left wing, tax increasing, nationalising party into one which was more attractive to across the broad spectrum of the UK's social groupings.  Labour shifted from left wing to basically centre-right within a very short space of time.  It was this shift which made Labour such an attractive saviour from the Tories during 1997 general election.

Tony Blair decided to make a popular party.  The main way he did this was to use marketing and focus group techniques to find out what the public wanted in a party.  Labour have moved dramatically away from trade unions deciding party policy at Labour Party conferences; the system is now that the people effectively decide Labour policy.  Tony Blair had to re-brand Labour, give it a new image to go with it's new popular policy.  He did this by very effective use of spin in the media and general promotion of Labour and himself as an innovative party, going somewhere.  Blair and Labour could use all the spin and marketing they wanted, but the fact remained they had change some of old Labours underlying policies and foundations.

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One major difference between 'Old' and 'New' Labour were their manifesto promises over taxation.  Stated in the 1983 Labour manifesto was "ensuring the pound is competitive; and hold back prices through action on VAT…".  Tony Blair realised that if he was going to win not just working but also middle and upper class support over the Tories of Liberal Democrats, he could not pledge to take their money away from them.  Labours definite move away from 'taxing the rich and giving to the workers' was boldly marked out in their 1997 manifesto - "There will be no increase in ...

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