Unit 1. Investigating business
Communication at Cadbury
Oral communication is similar as verbal communication and describes any type of inter-action and makes that makes use of spoken words, and it is a vital, integral part of the modern business world. One essential goal of oral communication is to make personal contact with the audience, and to help connect them to the content.
Written communication is very common in business situations, so it is important for small business owners and managers to develop effective written communication skills. Some of the various forms of written communication that are used internally for business operations include memos, letters, posters, e-mailing
Mobile phones are very helpful in 21 century it’s easy and best way to contact with the person who is out of office but mobile phone have a disadvantage as well it may not always have a signal. The Mobile phones type of communication is ...
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Written communication is very common in business situations, so it is important for small business owners and managers to develop effective written communication skills. Some of the various forms of written communication that are used internally for business operations include memos, letters, posters, e-mailing
Mobile phones are very helpful in 21 century it’s easy and best way to contact with the person who is out of office but mobile phone have a disadvantage as well it may not always have a signal. The Mobile phones type of communication is oral so it means it is one way for people to communicate face-to-face - Some of the key components of verbal communication are sound, words, speaking, and language.
E-mails are the best way to email to the person if you are away e.g. other country, and you always can send attachments and you don’t need to use post mail. Emails also are good way to send the letter to every employee so you not wasting paper and you emails are quicker than sending letters the disadvantage to emails is that you have to use computer or laptop and u must have internet at home, but if you are away with laptop you must have modem and you can’t make sure if the signal will be good. Emails are written communication so it means that it is written by sender.
Meetings are the best way to talk to all stuff and to hear they own opinions. It is a good way to show the projects and explain to the entire group how to improve chocolate business. Meeting are oral communication and it obviously a lot of speaking going on.
Advertising on the TV may interest lots of people and your business can improve very quickly. Using advertises you can make lots of customers and it helps to business very much. But first of all, advertise must be tempting and make interested buyer.
Fax is the best produced product in 21st.you can quickly send documents and you can be sure that the receiver got it. It is good way to send copies of documents to each office in the building so you don’t need to distribute to every employee in the building.
Website may offer lots of information about Cadburys and it can be fun and you can make it historical so it would be more interesting. Website is bright and colourful and helps attract a lot of people. Cadburys have their own website which has all materials to attract more people, but some people don’t have internets so that’s why advertises are their second chance.
Posters at Cadburys are also useful to business, especially if you go to food markets and you see big attractive poster and it attract lots of people. Other good way of posters is that you can make deal with it e.g. ‘Buy One Get One Free’.
Memo is a short letter saying about changes that you may want to do and it also is a quick note of information, it may be useful at Cadburys if you made a project and you want to change something, so you send an memo saying that you done few changes.
Letter is a good and effective method and works very well. It works very well because the persons who opens the letter can see Cadburys image and if he is interested in it he won’t throw it away. Cadburys have their database so they know who are interested in particular products and Cadburys not waste of money to people who are not interested in a product.
Face to Face is oral communication and it is helpful at Cadburys if managers are talking face to face without any other workers. It is a good way to make decisions and me contracts which may be helpful to company.
This is Cadburys websites homepage
As we all know Cadburys Milk Chocolate Company used a lot of communication methods and they all increased. Especially in 21st the population in internet are very big we all use internet and websites every day. I think that the best one of all the advertisements Cadbury do website. We all know that Cadbury have their own website and it got lots of information about company. The good point of having a website is that they can a lot of more information rather than in leaflets etc. And also they can attract people by in including games and new adverts.
Letters at Cadburys are very useful as well, because Cadburys can send letter to customers saying about new offer or informing about changes within the business. But it also can be damage to company if the customers are not interested in it and it may be waste of money and no benefit to company. Cadburys have their own list that they know what customers are interested in certain products or areas of the company and then they make sure that they only send letters to the right people. Depending on what information letter is about Cadburys only sent it to customers who are interest in it so it’s not wasting of money.
The other thing that helped Cadburys to prosper it is posters. This is a good way to communicate with the public and informs people of many offers. Cadburys posters have their own colours (purple and yellow) and contain lots of information. They attract people young and old by their bright colours and detailed interesting pictures it really effects people to buy chocolate because it affected me when I went to shop.
Another way to attract more customers is to show an interesting advertise on TV and offer their products and tell them where you can buy many famous Cadburys products. Cadburys use lot of advertisements including billboards, radio and lots more. This is the best way for Cadburys to attract customers population, if the advertise has a big population they playing it on TV lots of times per day and when people watch it all the time they would be interested to buy the products being advertised.
There is another way to make more customers. Cadburys should offer trips to Cadburys world and offer tours around all Cadbury world. Also they can offer games to kids so they could have a competition with other kids.
Evolution
I think that all of the methods which Cadbury use to communicate work in different ways and all of them are successful. But I think that the best of all communications that Cadburys are doing the Website. The website attracts lots of people because they have all information about Cadburys and Cadburys world. The other method that is successful at Cadburys is ‘Cadburys world’ I have been there yet, but I read comment which costumers left and all I can see that they really enjoyed in there and will visit it again.
In my opinion, all methods doing well at Cadburys and there is nothing that can be changed because they all doing well and without them Cadburys wouldn’t be that succeed.
