Business Analysis of the Star City Complex.

The Business first started to promote it self via T.V and Radio, and the word of mouth. These days, the people who own Star City no longer have to promote their business as much, because many people who use Star City already know about it, and those who don't soon hear about via word of mouth. This is a very good thing for the owners of Star City that is because, they do not have to invest as much money into promoting their business. They must promote the latest films and things like that, but they do not need to tell the public that there is a "Star City". Star City advertises itself in the local newspaper. The local newspaper has a page full of the three main cinemas in the area. From the paper, we can see that Star City clearly has more films then any of its competitors, and it also has the latest in Asian movies. We can also see that there is more cinema times whom various films (Mainly the latest releases), which is more convenient for some people. They can show more showings of the film, because they have thirty screens, this is much more then any of its competitors. Each of the above has its advantages and disadvantages. The advantages of having multiple amounts of showing times for various films is that, more people who can't see a certain film at a certain time now can, because Star City shows them more frequently. This will attract more viewers to the cinema, and to the complex. I don't think that it is possible to say that there is a disadvantage to the above situation.

The people who are responsible for the advertisements are most likely a team/group of professionals who are good at advertising such a big business like Star City. They are most likely to be a very good team who have had great success in the past, and have shown to be effective, i.e. boost sales and profits. That is the main reason why advertisements, are used, to attract the members of the public, who will spend money at your shop which inevitably will increase profits. A lot of thought goes into what should be advertised, it is important that the correct information is showed to the public. There would be no point for Star City to spend millions of pounds on a advertisement if it fails to attract people to the complex. That is the reason why a lot of thought is gone into advertisement, and that is also why professional people are needed to make the advertisements.

Another way in which the business can be advertised is via websites. I believe that Star City currently have their own website at: http://www.warnervillage.co.uk. This is an excellent site that is very helpful not only to those people who are using the Star City complex but other cinemas around the country. You can easily and quickly access film information and timings for films. If you require the service to book online then you can, it is a really good service, which is protected as well to insure Internet security. I believe that even though Star City has loads of advertisements all over the country, expanding on the Internet would be a really good idea. They currently have the website set up, but they haven't publicised too much. I think that they should research, and find out which are the most popular and most frequently visited websites and then set up a hyperlink through the website to the Star City website. It is obvious that they would have to research in the .co.uk websites. This is another form of advertising, which the people who are in charge of advertisements should consider. They currently don't have any hyperlinks connecting another website to their own. I think that they should do this. The reason why I think that they should do this, is because, many people use the Internet now in the modern world. Those people who do use the Internet quite frequently will then know about Star City and they may then visit it if they live near or find it interesting. They haven't advertised it like this using hyperlinks before, so I am not sure whether it would work, but I would have thought that it would work.