Hallyu in India - the influence of Korean culture in the Indian state of Manipur.

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                                   HALLYU IN INDIA

The Korean Wave refers to the spread of the South Korean culture around the world. The term was coined in China in mid-1999 by Beijing journalists surprised by the fast growing popularity of Korean entertainment and culture in China. The Korean wave is responsible for the $4.2 billion dollars of revenue in 2011 for South Korea through cultural exports.

KOREAN WAVE IN INDIA

 In July 2006, the Korean Drama Emporer of the Sea was for the first time introduced in India by the national broadcaster DD-1. In September 2006, another Korean drama Jewel in the Palace began to be aired on DD-1. These two Korean dramas received a good response from Indian audiences . Furthermore, many Korean musical and theater troops have visited India in recent times and Korean cultural products have been gradually making their way into India.

However, the most striking and powerful manifestation of Hallyu could be seen in the Northeastern states of India, particularity in the state of Manipur. In the age of globalization and revolution in information and communication dispersal, Korean cultural products are a big hit in Manipur. These cultural products have been reaching Indian shores through Korean the satellite channel Arirang and Korean movies, dramas and music CDs. They have been responsible for a new form of youth culture in the Northeast Indian society.

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 The spread of the Korean cultural wave in Manipur more coincides with the Hallyu experience in other Asian countries such as China, Hong Kong, Japan, Taiwan etc. The Korean movies such as the Classic, ", "My Sassy Girl”,  etc. are very popular in the younger generation of Manipur and they have almost replaced presence of popular Hollywood and Indian Hindi Movies in the state. Thus, it is not surprising that Manipur youth have more posters of Korean actors and actresses such as Kwon Sang Woo,   than actors and actresses of Hollywood or Bollywood. It is very easy to get ...

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