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International Baccalaureate: Business Studies

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  1. Mobil CO

    market * Surprising - we are always looking for opportunities to exceed our customer expectations Target Market -- Demographic While building our infrastructure, we spent a lot of time traveling around the UAE conducting market research. Our team has met with over 1,000 UAE residents and visitors to find out more about you - your hobbies, your interests, how you use your mobile phone and much more.

    • Word count: 527
  2. 2.3 - Communication

    These are paper-based methods of communication, including letters, memorandum, reports, notices, executive summaries, research proposals and abstracts. Letters and memos tend to be used for internal communication. Visual Communication This is another form of non-verbal communication. Visual aids can enhance communication. They are easy to understand, can communicate ideas quicker than words, cheaper to produce, cater for visual learners and can have longer-lasting impact.

    • Word count: 480
  3. Business Chart

    to twenty people to share responsibility � burden of running company � More financial strength than sole proprietorships as there are more people who can invest � Benefits from division of labor and specialization � Don't have to publicize financial records so they have privacy � Additional capital injected by each other � Business losses are shared between partners � Shared decision-making � Unlimited liability for all partners � Compared to sole traders, decision-making would take longer � All partners are bound by decisions made by any one

    • Word count: 580
  4. Marketing Mix For Apple

    A computer, either laptop or desktop. Target Market Huge worldwide market with target consumers aged 12+. Specific markets that are targeted include those who are willing to pay more for Apple products even though there are plenty of cheaper options. People who are really interested in being up to date with the latest technology, and who want to be connected to the internet all the time to keep up with the latest news.

    • Word count: 385
  5. Functions of Management. This paper will define the four basic functions of management and how each function relates to a specific organization.

    Planning is an endless path of action needed to succeed in the world of business. There are always sudden unforeseen strategies that companies have to face in their everyday procedures. Sometimes but not always, they are unmanageable. This is what you would call external factors that continuously affect your company's positive or negative views. Due to the circumstances and unforeseen problems, companies may have to alter their course of action in reaching certain goals. This kind of groundwork and understanding is very important when planning. Management should analyze all factors that may or may not affect the company's goals and objectives.

    • Word count: 902
  6. Boutique Hotels

    Mostly preferred for this type of operations is personalized service which would really identify itself from other hotels. For this to materialize, the hotel as an organization has to develop the culture of excellence and quality service. Everyone in the organization, from top management to front desk officers to bellmen has to demonstrate this culture. * Lay-out - the managers for the boutique hotel must be able to identify its capacity depending on its goal of providing an intimate hotel experience. A boutique hotel which has lesser rooms (about 150) can provide a more personal experience to its customers as compared to those which have more rooms.

    • Word count: 697
  7. Natural Designs

    * Quality control should also be part of Jim's daily decisions or of the company. To ensure that customers receive high quality products, there should be a dedicated group assigned to check product quality. This group may be part of the production team or the task may be assigned by Jim to his production manager. Long-term Decisions (Structural) * An explicitly stated structural decision in the case is Jim's consideration of either a second facility or moving to a larger facility.

    • Word count: 798
  8. Marketing Case study - Kim Do Yi Ltd. (KDY) established in 1995 by president and master instructor Rickie Chan Ka Ching is a martial arts firm based in Hong Kong.

    Outline why promotion is important to an organization such as KDY. (2 marks) Since KDY operates in a highly competitive market, it is important for them to promote their product and define their USP to their customer so they develop brand loyalty. Since they wish to target a younger audience, they must compete with other firms seeking to take up teenage time so their competition extends farther than just other martial arts firms, they must compete with other firms from gyms to any other option available to the teenage audience in Hong Kong.

    • Word count: 535
  9. What is a SWOT Analysis?

    (strengths, weaknesses, areas of expertise, morale, professional training, enthusiasm, experience, knowledge, turnover rate, quality of teaching, staff capacity, areas teachers have insufficient knowledge in) * Resources (manpower, financial, facilities in school) * Strategies * School policies * Management (manpower, administration, resources) * Capacity * Curriculum * Current students (performance, motivation, learning - evidence: TSA results, pre-S.1 results, HKCEE results, HKAL results, class assignment inspection, student background )

    • Word count: 514
  10. Business Research proposal

    an assimilate the costs it incurs while supporting its suppliers (manufacturers). Couture Design and Development is a buying agency sourcing high value hand crafted garments & accessories through trusted and established suppliers. CDD manages the buying process end to end through quality checking of sampling to final shipment of goods. Couture DD while serving the needs of its customers, delivers all its sampling and sourcing information through courier packages. While doing so, it does not only waste time but also incurs other extra cost which has an impact on the business.

    • Word count: 496
  11. 8Ps of Marketing

    TV ads for high end products, 'next purchase vouchers' for fast moving consumer goods. Place: Place decisions are those associated with channels of distribution that serve as means for getting the product to target customers. The means by which the product is distributed to the consumers, making decisions about the way in which the product will be physically distributed, choosing the right place/time, how the product is sold. Decisions include market coverage, logistics, levels of service, target customer, accessibility, financial costs. Product: Businesses must make sure that their products are meeting the needs of their customers i.e.

    • Word count: 583
  12. Social marketing case study - he National Diabetes Education Program (NDEP), joint with CDC and the National Institutes of Health (National Institute of Diabetes and Digestive and Kidney Diseases) aimed to educate the Hispanic/Latino Americans by focusing

    The NDEP launched a communication campaign targeted to the Hispanics suffering from diabetes, with the objective of empowering people with diabetes to take control. They employed two social marketing strategies into their campaign; they used the Hispanic media to provide consumers with hope about controlling diabetes and also supported media messages through appropriate community organizations. The organizations which supported Prospect and CDC were COSHMMO, The national Council of Laraza, Puerto Rican Association of Diabetes Educators, The Los Angeles White Memorial Medical Center, Perfil Latino and Concilo Latino de Salud.

    • Word count: 504
  13. Business IA proposal

    Areas of the syllabus covered: My research focuses on putting Uni Ads as the number one ad agency within Hyderabad and therefore I would like to investigate this with the help of market positioning. Market positioning is an analytical tool that ranks different products, services or firms in relation to others in the market according to the views of the general public. Tools used in this IA: i) Position map ii) Market segment iii) Competition- Based Pricing Strategies iv)

    • Word count: 641
  14. Business Case Study: Coffee

    Many companies often adopt global marketing strategies to in order to benefit from brand recognition. This also means that the business will have to face increase production levels, therefore benefiting from economies of scale. Multinationals usually expand overseas due to cheap production/labor costs, and also getting financial incentives from the host country's government. Sometimes, multinationals also have the opportunity in avoiding protectionist polices such as tariff, quotas and embargoes that a country may impose. By being global, a multinational also spread its risks because if a market is international, then it doesn't get affected to that much extent if a recession or disaster occurs in a particular/host country.

    • Word count: 729
  15. Canon Competitors

    Because most of the Canon suppliers are Canon subsidiaries, it is easier for Canon to control the quality of the products. Distributors Distributors are organizations that buy products from the particular company, stock them and retail them to the customers (business dictionary 2009). There are two ways selling products for Canon. The first way is to sell products using corporation's subsidiaries (Canon Company has subsidiaries and affiliates in Japan, Americas, Europe and Asia). The other way is to sell products via licensed dealers.

    • Word count: 863
  16. I believe that Iraq allowing foreign companies into its country to drill for oil will have a great impact on the global economy. First, it will help with the Iraqis national budget

    This will be my third deployment to this country and the first since 2005. I am currently scheduled to be in the city of Balad, Iraq for a year long deployment. Iraq is a country in southwest Asia and one of the countries that makes up the Arab World. As of April 2009, the population of Iraq is 31,234,000 which around eighty percent of that population is Arab and the other twenty percent is made of mostly Kurds who lives in the northern part of Iraq.

    • Word count: 544
  17. Is the business activity of Eurocars in the primary, secondary or tertiary sector? Explain your answer.

    They are also forced to use the promotions offered by the manufacturers of the cars they sell. Answers 1. Is the business activity of Eurocars in the primary, secondary or tertiary sector? Explain your answer. Eurocars' business activity is in the tertiary sector, they are providing a service. They are not in the primary sector because they do not extract any natural resources, and they are not in the secondary sector as they are not producing or constructing anything, therefore we can deduce they must be in the tertiary sector. 2.

    • Word count: 502
  18. Questionnaire for evaluating customer's satisfaction

    CARRIERS INFORMATION AND REASON TO USE I'm using service of:???? Viettel Mobifone Sfone Other: I chose this carrier because of: Quality Price Promotion Brand name C. ABOUT THE SERVICE I have been using telecom service for: Under 1 year 1 --> 3 year 3 --> 5 year 5 --> 7 year Over 7 year Do I had used other carrier?

    • Word count: 363
  19. Ratio Analysis

    Net Profit: Total revenue - Total Costs (VC+FC) Net Profit before int and tax. Net Profit Margin = ---- ------------------------ x 100 Turnover Retained Profit 3. Retained Profit Margin = ------------------- x 100 Turnover * Efficiency Ratios- shows how well the business has performed - Shows how effective the firm is in using its capital to generate profit 1. Return on Capital Employed (ROCE) Profit for the Year before int and tax ROCE = ----------------------------------- x 100 Capital employed 2.

    • Word count: 486
  20. Exploring business purposes

    3. Danbury gravel industry, Danbury gravel industry is an extractive industry, a small village with a large rural hinterland. Gravel is used by the business industry and needs to be extracted from the workplace to different areas by gravel vehicles. Secondary industries are those which take the raw materials produced by the primary sector and process them into manufactured goods and products; these include manufacturing, engineering and construction. 1. Ford cars www.fordcars.co.uk Ford cars was previously an American multinational cooperation. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce, using elaborately engineered manufacturing sequences typified by moving assembly lines. Henry ford's methods came to be known around the world as fordism by 1914.

    • Word count: 922
  21. Compare and contrast the management styles of Richard Sinclair and Joe Enfente.

    A newspaper report on the two men highlighted the differences in management style. "Richard Sinclair believes in staff involvement in decision making. Employees are encouraged to make suggestions which are rewarded if implemented. Excellent performers receive large bonuses and loyalty awards after five years' service. Free holidays are provided to the top ten employees in the firm. Richard regularly visits stores and personally presents awards. Communication is enhanced through company videos and newsletters. A praise culture is encouraged. Joe Enfente, in contrast, rules his business through fear with two-way cameras linked to head office and computer systems which record sales per employee and by store.

    • Word count: 663
  22. SHOULD FIRMS BE INVOLVED IN SOCIAL RESPONSIBILITY AND ETHICS?

    Society has given a lot to businesses, and in return they should also contribute to the society. As the saying goes 'what you do so shall you reap', as both the firm and community are interdependent and they both have a common interest; in the sense that; if the firm pollutes the atmosphere by not installing anti-pollutants, it would affect the everyone's quality of life, not only the employees, customers,and creditors, but also the managers and C.E.O!

    • Word count: 440
  23. Nivea Case Study

    Market Research is the detailed research on a particular market and to assess the company's positioning in that market. In market research, the strength of the competitors, size of the market, demand, etc are analysed. The American Marketing Association defines Marketing Research as: 'The systematic gathering, recording, and analyzing of data with respect to a particular market, where market refers to a specific customer group in a specific geographic area.' New Product Development is process in which the information gathered in Market Research and other researches is used to form a new product. This new product development is done in a company to bring out a new concept according to the consumer's needs.

    • Word count: 899
  24. Sources of finance

    Another external source of finance that the company could use is bank overdraft. These are flexible and interest is only paid when the account is overdrawn. Even though this would be the case, the company needs to pay the unexpected bill immediately even if the effect was that they would need to pay interest on that money. 2. 5 new delivery vehicles need to be purchased for the company. The company could take use the external short term source of finance leasing. This would allow them to use the delivery vehicles in return for regular payment.

    • Word count: 775
  25. business logistic

    Employees trained to work on different parts of the inventory cycle system and focused on specific areas of the system. It allows Toyota Company to use workers in situations where they are needed when there is a shortage of workers and a high demand for a particular product. When there is no demand for a product at the time, workers don't have to be working. They have focus on other jobs around the warehouse that would necessarily be done on a normal day.

    • Word count: 956

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