Starbucks expansion into China
Starbucks Company History Starbucks was opened its first coffee company in Seattle's Pike place Market on 1971. The name was taken from the first mate in Herman Melville's Moby Dick (Company Profile, 2005). Products Beverages: Brewed coffees, Italian-style espresso, cold blended beverages, roasted whole bean coffees, tea products, fruit juice, sodas, and coffee liqueur. Food: Sandwich, Salads, pastries and ice creams Non food items: Mugs, Travel tumblers, coffeemakers, coffee grinders, storage containers, compact discs, games, seasonal novelty items, Starbucks card, media bar. International Business Development In order to achieve Starbucks mission to be a global company, the development strategy that Starbucks implemented to adapt with variety market and local need are: joint ventures, licenses and company owned operation (Starbucks Corporation, 2005). There are 4,666 Starbucks stores which are operated and 2,222 are licensed operation in US which are spread out in 50 states. For the international location, Starbucks' store can be found in 34 countries outside of the United States and 1,049 stores are company owned operated in Australia, Canada, China, Germany, Singapore, Thailand and the U.K. and 1,734 are joint ventures and licensed operation (Company Fact Sheet, 2005). Starbucks goes International 996 Starbucks open in Tokyo, Japan. Nowadays, there are more
Unit 4: Describe the recruitment and retention process and documentation in a selected organisation.
P1 - Describe the recruitment and retention process and documentation in a selected organisation. This business report will be about the importance of employing suitable people. Firstly the recruitment and retention process will be discussed with a flow diagram of the business plan. After this, different documentation will be discussed for example, a job description, person specification and an application form. All of this will be related to Epping Forest College and a specific job vacancy which is available at the college. The job vacancy is an AAT teacher. Employer: Epping Forest College Location: Loughton, Essex Salary: £16,980 - £30,705 Contract: Part Time and Fixed Term Contract Job Type: Lecturer Closing Date: 8 January 2010 Human Resources Recruitment and Retention Finding the best suitable person is one of the most important factors of a business, if they employed someone who is not suitable the likelihood is the wrong business decisions will be made. This is why they must employ the most suitable candidates for the best business decisions to be made. There are many different ways in which a business can attract workers. Traditional methods now have to compete with internet based methods of recruitment. Examples of traditional and internet based methods are: - Traditional Methods Internet based methods Newspaper advertisement Online application
Pricing strategies that Virgin Blue Airline could use.
Virgin Blue Virgin Blue is the creation of Sir Richard Branson, founder and CEO of the Virgin Group. The airline carrier was launched in 2000 by Sir Richard Branson and the Virgin Blue CEO Brett Godfrey, to enter the Australian market. Initially set up as a low fare carrier, the company only flew between Brisbane and Sydney. Since then, it has become Australia's second largest airline, catering for all major cities in Australia. Customers pay for their in-flight meals and drinks. To further cut costs, Virgin Blue uses a system of e-ticketing (a telephone and internet based ticketing system). a) Describe three potential pricing strategies that airline companies can adopt when entering a new market. * Airline companies can adopt a really low price, so that they attract a lot of new customers and get a really original and good reputation. By entering the market with really low prices, the company will have a big advantage over the other companies that are already in the market for a longer time. Even though people are used to other companies, with low prices there's a big chance that they will have a great success. Penetration pricing * Companies using this strategy are usually trying to break into a market, so this would be the perfect strategy to enter a competitive market, already dominated by some big airline comapnies. Penetration pricing will cost the business
Marketing Mix For Apple
Marketing Mix for Apple Marketing Aspect Apple Inc. Basic Customer Need A mobile telephone with built in camera; able to store music, pictures and videos; can download applications and use the internet. A music storage device which can be used on the move. Some models able to hold pictures and videos; some models able to browse the internet and play games. Apple TV is a device allowing the user to play high definition videos from iTunes/youtube/their computer/etc on their television, in widescreen. A computer, either laptop or desktop. Target Market Huge worldwide market with target consumers aged 12+. Specific markets that are targeted include those who are willing to pay more for Apple products even though there are plenty of cheaper options. People who are really interested in being up to date with the latest technology, and who want to be connected to the internet all the time to keep up with the latest news. Music fans. Professionals who need to be able to connect to the internet any time anywhere. Products A convergence of technologies e.g. An iPhone has a mobile phone, an mp3 player and internet surfing capabilities. - iPhone3G/iPhone 3GS - iPod shuffle (available in a range of colours) - iPod nano (available in a range of colours) - iPod classic - iPod touch - Apple TV - MacBook Pro/Air/mini - iMac - Mac Pro Products have different
Human Resource Management - learning styles, Government training programmes in Trinidad and Tobago
NAME: REANA SINGH COURSE: BTEC HND HUMAN RESOURCE MANAGEMENT SUBJECT: HUMAN RESOURSE DEVELOPMENT DUE DATE: 27TH APRIL, 2011 TASK 1 'I don't need theory or models. I just need financial resources'. This statement made by the Chief Operating Officer who is responsible for the organisation's Human Resource Development. According to Honey and Mumford (1992) they noted that 'people vary not just in their learning skills but also in their learning styles'. They formulated a popular classification of learning styles in terms of the attitudes and behaviours which determines the individual's preferred way of learning. These styles are the Activist, Reflector, Theorist and Pragmatist. The activist learning style is a person who will try anything which involves new experiences. They are open-minded and enthusiastic but are easily bored by long term implementation and consolidation. They act first and think about consequences later. They are the type that likes challenges, tackling problems and brainstorming. On the other hand the reflector style is a person who stands back and observes and think about new experiences. They analyse all data available before making a decision. This type of style may be used by a person who likes to adopt a low profile and also likes to listen and observe others carefully. With the theorist style this person thinks on logic. Theorists are eager on
Nucor Corporation has enabled to expand its operations from a small American steel company to a now globally known major steel producer in the United States through the aid of its various competitive advantages. Nucor Corporation obtained its competitive
Running head: NUCOR CASE STUDY Nucor Case Study [Author] [University] Nucor Case Study Introduction Starting its operation as a producer of nuclear instrument and electronics, Nucor Corporation has able to shift its business inclination to steel production and gain significant market dominance in the American steel industry as well as expand robustly in the international market through joint business ventures with foreign steel companies. Through the great outlook and leadership skills of F. Kenneth Iverson, Nucor Corporation has enabled to expand its operations from a small American steel company to a now globally known major steel producer in the United States through the aid of its various competitive advantages. Nucor Corporation obtained its competitive advantage of providing cheaper steels in the market through minimizing its production costs by stressing the importance of technology and workforce efficiency on its production line. Nucor has been known for being the pioneer on the implementation of new technologies on producing steels in the American market and one of the top companies around the globe that extensively investing to highly advanced equipments for steel production. In addition to this, despite of economic set backs happened in the United States and other regions internationally, Nucor Corporation remains "healthy" or stable while other major steel
Problems of Donner company. the Donner Company manufactures printed circuit boards to the specifications of its different customers, the electronic manufacturers. It employs new designs and prototype production techniques that enable the company to becom
Problems of the Donner Company As reported, the Donner Company manufactures printed circuit boards to the specifications of its different customers, the electronic manufacturers. It employs new designs and prototype production techniques that enable the company to become more adept in anticipating and resolving the problems of its consumers, over its competitors. However, despite the effective maintenance of the company's workers over its operations, several problems have been encountered in sustaining the operations of the company, which become the source of its loss of profit and sales. The problems identified and described by Mr. Plummer include problems related to operations, productivity, quality and delivery. Primarily, the operation of the company is declining, due to production bottleneck. The shifting of workload from one operation to another without pattern causes this bottleneck. The company is having a hard time anticipating the workload pile up in the shop daily because individual orders from clients impose varying workloads on each operation. The variation in the workload depends upon the differences in the size of the order that bypass some operations and from the differences in circuit designs. In addition, the company entertains four-day rush orders, which require rework at one or two operations, thus, delaying the process of delivering artwork modifications
Training in recession?
Running Head: Training in recession? Training in recession? [Name of the student] [Name of the institute] Training in recession? Introduction As associations reassess their staffing grades, numerous workers are being inquired to manage more with less. Aside from decreasing headcount, numerous associations are cutting back on employee-related costs, even if they can supply long-run benefits. Examples encompass submission training and journey to client assemblies in which employees can mesh and exchange best practices. This item talks about the expanded significance, advantages, and dangers associated to employee training in a recession with esteem to enterprise systems. Economic consequences of recession on organisations and their teaching budgets The review discovered that, in general, the economic urgent position had adversely influenced the organisations in which the respondents were employed. Overall, 46% of the review respondents considered that the economic place of their administration had worsened in the preceding 12 months. Furthermore, the economic recession had directed to slashes in the allowances assigned for workplace training inside businesses and organisations. Some 32% of respondents described that capital accessible for discovering and development in their organisations had declined inside the preceding 12 months. In the personal and public parts,
Case study - the following will explore the possible causes of why overseas Chinese young female students like Topshop so much.
University of Portsmouth GL5 Group 5 Research Question: To what factors make Topshop so popular among the Chinese female students in the UK. Student number: 468470 Tutor: Grahame.Luff To what factors can Topshop become more popular among Chinese female students. * Introduction Topshop is a fast fashion brand which likes a fashion miracle and it is a successful story of fashion industry gradually. Lots of overseas Chinese young female students choose Topshop to be their favorite fashion brand among large number of high street brands. A number of studies have focused on why Topshop get succeed and become a fashion miracle. However, it seems that insufficient investigations have been took on the issue about why Topshop is so famous among Chinese young female students. Therefore, the following will explore the possible causes of why overseas Chinese young female students like Topshop so much. * Background Topshop was founded in London in 1964 and it is owned by the Arcadia Group. At that time it only has a Shoppe in Sheffield. From 1974 Topshop become an independent retailer. Jane Shepherdson is a woman who wants to make Topshop become an authority fashion brand and when she became the majordomo of Topshop, Topshop started to develop to be a successful story of fashion industry. Nowadays, Topshop is one of lead clothing retailers in the United Kingdom. It sells fashion
Why is good product and service design important? Good design makes good business sense because it translates customer needs into the shape and form of the product or service and so enhances profitability.
> Chapter 5.1 The design of products and services Why is good product and service design important? Good design makes good business sense because it translates customer needs into the shape and form of the product or service and so enhances profitability. Design includes formalizing three particularly important issues: the concept, package and process implied by the design. Design is a process that itself must be designed according to the process design principles described in the previous chapter. What are the stages in product and service design? Concept generation transforms an idea for a product or service into a concept which captures the nature of the product or service and provides an overall specification for its design. Screening the concept involves examining its feasibility, acceptability and vulnerability in broad terms to ensure that it is a sensible addition to the company's product or service portfolio. Preliminary design involves the identification of all the component parts of the product or service and the way they fit together. Typical tools used during this phase include component structures and flow charts. Design evaluation and improvement involve re-examining the design to see whether it can be done in a better way, more cheaply or more easily. Typical techniques used here include quality function deployment, value engineering and Taguchi