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International Baccalaureate: Business Studies

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  1. Singapore Airlines. We choose five management actions that could be adopted by SIA to improve their business

    Customers can book and buy air tickets online; this method can bring the customers convenience and save their time. For a suggestion, SIA can use the technology on the entertainment which passengers can enjoy. Such as in-flight movies, games and personal on-demand videos. The game system is networked to allow interactive playing by many passengers. These entertainments will bring happiness to the passengers and let them enjoy their trip. SIA should develop a kind of green flight show a high level improvement of technology, and it has announced that it will continue to work with government and suppliers with the aim of a sustainable future for industry.

    • Word count: 1359
  2. This essay will compare two hotels, the five star hotel- Jumeriah in Knightsbridge and the budget hotel- Premier Inn in Hammersmith. The key aspects of such comparisons are based on the classifications of hospitality systems- economic, market-based, syste

    There is another type of classification which continues to engage in independent research into the industry. The HTF (Hospitality Training Foundation) produces a statistical report on the industry (HTF, 1999), which identifies the size and scale of different sectors. However, the differentiation between these two hotels will be found in others classifications according to the service quality and facilities later in this essay. (Brotherton 2000) Other organizations with an overview of the industry are trade associations, such as 'British Hospitality Association' .Their data sources include government sources such as BTA (British Tourist Authority), market intelligence reports such as Mintel and Keynote.

    • Word count: 1881
  3. Project Management Plan. The author intends to explain the management plan for project Happy Feet which will encompass changing a carpet flooring structure with a laminate floor covering. The author represents that there is a suspected allergen issue and

    The human resources allocated to complete this project are as follows: The leader of this project is going to be Karen White. The financial needs will be a***s in the planning stages of the project by Karen. The reason tat the family has decided not to outsource this project is because it will be more financially sound decision. Resources Available It has been determined that the number of people it would take and the level of expertise needed have been acquired within the family. Dedra and Anthony will be doing most of the labor and Karen will be the supervisor.

    • Word count: 1054
  4. Google & Organizational Effectiveness. The purpose of this paper is, through review of Googles annual report; discuss how Google evaluates its own organizational effectiveness by answering the questions below.

    1 Google is widely known for its perks, to including free food at any of its cafeterias, a climbing wall, and free laundry. Last year, with revenue up more than 20%, Google gave every employee a 10% pay hike. 2 In the chapter-opening case the co-founders of Google had different opinions about the importance of maintaining the firm's culture by keeping units at their natural size. Has Google gotten too big? I don't know if they've necessarily become too big, but there is certainly a potential for this to happen at some point.

    • Word count: 1030
  5. ITEC is an information technology company and it has the successful business in Spain. Now it wants to enter to the UK market to develop its business what is selling franchises for advertising. This report is mainly about the analysis of its key opportuni

    ITEC has an excellent business performance in the local market. In the contemporary situation, it wants to expand its business to the international market. The UK market is a very important portal for its internationalizing. In the following content, it would do an analysis about its key opportunities based on the SWOT analysis and Porter's diamond model. The SWOT analysis would analyze its micro situation and Porter's diamond model should emphasize macro situation. 2.1 SWOT analysis: This report gives a SWOT analysis about the opportunities of ITEC (see appendix 1).

    • Word count: 1942
  6. Elmia Swedish Based Company. Elmia is the third largest trade fair center in Sweden (Elmia, 2011). The company is guiding the exhibition in Stockholm, with millions of profits in 2009

    There are six capital ventures in the company. The operating capital deals with construction and the general capital deals with the financial management. Two capital ventures, support the rest of Elmia. Conference capital deals with conferences and the consortium capital ensures Elmia's cooperation with other organizations in order to organize demonstrations. The trade exhibitions are not open for all public, while theme exhibitions welcome consumers. There are four major functions: collective Business Control and Planning, Human Resources, Information and Secretarial Services.

    • Word count: 1248
  7. Free essay

    Marketing Case Study. From many various factors for segmentation, we can choose two bases of segmentation for Pleasant Company which is Demographical and Psychographic Segmentation.

    Demographic Segmentation consists of identifying which variable like age, family size, s*x, income, gender and social class. For example, we can implement the Demographic Segmentation in American Girls Collection which is on the basis of age. It targeted on young teens ranging from 7-12 years old. Different gender in age will also have different needs and wants. For example, most of the girls will prefer bright color such as pink, white, red and so on whereas boys will prefer color such as black, blue, grey and so on.

    • Word count: 1949
  8. Discuss whether New Belgian Brewing, is a B2B, B2C company or both?

    Excellent! Tell us about it" - This shows that they arrange events for good causes. This is offered to both private customers and other companies.1 The company does also have open-house events on their brewery of two reasons - to inspire their customers and to inspire themselves. Customers have the opportunity to get guided tours on the brewery and observe all the phases of beer brewing, get an insight of all the steps the company has done to be observant of the environment and at last but not least to taste their quality beers. Furthermore they invite people to join their event "What's Your Folly?"2, where customers get the opportunity to live out their inner

    • Word count: 1386
  9. Business Planning - I offer for a low monthly fee computer maintenance services for small starting up companies/businesses for which cannot afford to hire an IT professional,

    I would aim to companies/businesses which have a lower monthly profit than 15.000�, because generally in Finland to employ an IT professional wages between 1900� to 3500� what means it cost for the company 3000� to 5500�. The target group cannot afford financially to hire a professional, but don't even need it daily, but in a regular basis. What kind of business I want? To start with I choose the form of Sole Proprietorship (T:mi 'toiminimi') with the trade name "Aliquantum" which comes from Latin and means "Good deal" and sounds similar to the English term 'aliquant' which means an integer that is a divisor of some quantity, referring to my business as a part of the market.

    • Word count: 1258
  10. SWOT analysis of Apple and Amazon

    Many of these companies make more money from iTunes (i.e. downloadable music files) than from their original CD sales. Apple has sold about 22 million iPod digital music players and more than 500 million songs though its iTunes music store. It accounts for 82% of all legally downloaded music in the US. The company is resolute, but if it gives in to the music producers, it may be perceived as a commercial weakness. * Early in 2005 Apple announced that it was to end its long-standing relationship with IBM as a chip supplier, and that it was about to switch to Intel.

    • Word count: 1435
  11. Research report

    However, as the research by Lightfoot (2009) there were 513,570 international students studying in the UK. In the others research, they also found the average amount spent per week in 2007 - 2008 was �182 (The cost of living and studying in the UK, 2009). According to the latest research by the University Of Edinburgh (2009) the estimated living costs 2009 - 2010 was about �186, it depended on which types of accommodation that students chose. The aim of this research is to find out how the spending habits of overseas students changed since they arrived in the UK.

    • Word count: 1823
  12. Adequacy of Profit & Loss and Balance Sheet as reports

    $16,500 is the total cost of expanses the business spends during that month. Immediately the firm knows how much they have spent during that month. From the gain it includes the gross profit or gross loss that brought down from Trading Account plus all the revenue or income but not include sales. The commission, rent received and interest received are example of gain. For example of gain: a) Gross Profit = $40,000 b) Commission = $300 c) Interest received = $400 The total gain during that month is $40,000 + $300 + $400 = $40,700 From here we will know the actual profit or loss.

    • Word count: 1542
  13. Public Accomodation

    More tenant mean more income to the company. Public are open to apply for the accommodation under PAC Co. The entire applicant that applies the accommodation must be checking by Chief Clerk. Firstly, the Chief Clerk will decide and categories the applicant with their entitlement. The decision that made by the chief clerk is a routine work and directly refers to the procedure that the company provided. For example, the applicant has a salary $5,000 and has a wife. The applicant has two (2) sons, two (2) daughters and a housemate.

    • Word count: 1827
  14. Unit 4: Describe the recruitment and retention process and documentation in a selected organisation.

    page CV details Careers fair Web page with job board Poster Web page pop-up The table above shows different types of traditional and online methods of recruitment that can be used by organisations to get the best people to work for them. The main methods in which Epping Forest College use are an online application form and an advert in the newspaper. Why Epping Forest College would recruit internally Internal recruitment is when someone gets recruited to do the job who are already in the organisation.

    • Word count: 1889
  15. Online Reservation Systems

    They only have to give the data and the rest is the work of the reservation websites. Hotels have an easy to manage, own page where they can change the availability and can check the reservations. It is very important to have detailed descriptions and good quality photos from the hotels. It is also essential to indicate the discounts, offers, the services of the hotels and to detail what the price of the room comprises (breakfast, parking, internet/Wi-Fi use, sauna, fitness room, etc.).

    • Word count: 1316
  16. Rolling Case Study of Kellogg's

    Kellogg's is currently the worlds leading producer of cereal and a leading producer of convenience foods. W.K. Kellogg's original vision of health and nutrition for everyone continues to drive the company at the very top level. Brands are all around us. We encounter them at work, at the shopping center, outdoors, even at home. A brand refers to a name, term, sign, symbol, design, major feature or a combination of them that aims to identify and differentiate the goods or services of a particular company or organization.

    • Word count: 1300
  17. Burberry sales up on Asia growth report

    According to Burberry's corporate profile, their strategy can be outlined by several key elements - leveraging the franchise, intensifying non-apparel development, accelerating retail-led growth, investing in under-penetrated markets, and pursuing operational excellence. Burberry's great success, due to their massive export rates towards America and Japan, during the 1980's eventually came to its end in the late 1990's, despite the product and geographical diversification the company had undertaken. Placing the Burberry brand on handbags, belts, childrenswear, toys, cookies and crackers, fragrances and liquor, and exporting abroad was simply not enough.

    • Word count: 1336
  18. Ratio analysis measures company financial position from past data. Ratio analysis is based on company balance sheet and income statement. There are various types in ratio analysis.

    Huge increase of cost of sales effect the gross profit ratio. Management should look for the cheaper source of raw material. They should look for alternative suppliers from some other country. b) Net Profit Ratio: This ratio indicates the relationship between net profit (before interest and tax) and net sales. Higher the net profit ratio is good for the firm. Net Profit Ratio = In 2008 Net Profit Ratio = = = 10% In 2009 Net Profit Ratio = = = 8.73% In 2010 Net Profit Ratio = = = 8.05% Net profit Ratio has decreased from 10% to 8.05% in 2008 to 2010.

    • Word count: 1484
  19. Case study - the following will explore the possible causes of why overseas Chinese young female students like Topshop so much.

    Nowadays, Topshop is one of lead clothing retailers in the United Kingdom. It sells fashion clothes and accessories for both men and women. The target consumers of the company are young fashion males and females on a budget (Philip, P. 2008). Topshop has over 300 branches in England with its flagshop store located in London Oxford Street. Each week, it attracts over 20 million consumers to patronize. Topshop have 100,000 new products on sale weekly. It brings the high street fashion pop from England to occident and then Asia (Baidu, 2009).

    • Word count: 1661
  20. Exploring team developmentp4

    Also because Jaguar are a car manufacturing company and they use highly flammable liquid they will have to make sure their fire safety plans are at high standard and make sure staff get regular training. This is where Jaguar will have to have fire equipment and fire training in place. The different types of fire equipment Jaguar will have include: Smoke detectors fitted in through out their showrooms and factories. They will need this in case there are any fires and workers are not aware of this, the smoke detectors will detect the smoke and then sound the alarms.

    • Word count: 1246
  21. Women in Business

    Among corporate executers this number hits worryingly 50%. There must be some ways to solve this baby hunger. First of all, the employees who want to work part-time, or reduced hours, should not experience any discrimination by the employers, which happens very often nowadays, unfortunately. With the world changing, there needs to be a new template for behavior for both men, and women. Everyone's interests would be served if we tried to develop a new conception of what a successful life should look like, for men and women. One of the promising ideas is the "four thirds" position.

    • Word count: 1003
  22. Free essay

    Discuss the degree to which business are affected by changes in the exchange rates. Your response should focus in the following issues The response of customers The degree of control over prices Importing components and raw materials

    This is because if export prices rise, the number of sales will fall drastically, and the total revenue for exports will fall. Exchange rate also affects businesses in terms of the response of customers, the degree of control over prices and importing components and raw materials. The exchange rate will always affect the consumers whether the exchange rate is high or low for them. Brand names products are products that are always on demand , so even if their prices increase, consumers do not reduce the amount by much as these products are having an inelastic demand.

    • Word count: 1052
  23. 4.1 - The Role of Marketing

    If the business expands into other areas, they increase their potential customer base. It may also be found using the barriers to entry, which will affect how many suppliers there can be in a certain market. These include set-up costs and market power of pre-existing businesses. Can you imagine trying to sell a new mp3 player, start a fast-food outlet or develop a globally recognised fashion label? There are also markets which are restricted to a certain location such as a region, area or country.

    • Word count: 1622
  24. A Corporate Governance Review of Toyota

    The 2009 showed for the first time in 59 years red numbers on the bottom of the financial sheets. This forced the corporation to seek a billion loan from the Japanese government3. The share is currently valued at 71.81, and with the 1.57 billion issued shares the company is valued at 112.7 billion dollars. Compared to start January the share price is 22% lower4. The reputation of one of the largest car manufacturers in the world has been tested in a crisis regarding an overwhelming number of recalled cars. The Toyota Corporation, which claims to be a top competitor for having the safest cars in production, now faces scrutiny because of recalls of vehicles for widespread safety problems in recent history.

    • Word count: 1812
  25. Starbucks analysis. Starbucks Coffee in Malaysia. Starbucks face some challenges of modifying their existent strategies to gain and sustain their competitive advantage in a rapidly changing environment.

    Throughout the years, Starbucks has expanded its business in both locally and globally. Starbucks has grown into an organization famous for its coffee houses, where customers can purchase food and beverages as well as packaged whole bean and coffee drinks. The instant coffee market in Malaysia is an attractive marketplace to go into the growing coffee culture locally, and Starbucks has a chance to launch a new instant coffee product that is uniquely placed against its competitors. This assignment is about the strategic options that Starbucks adopted to strengthen its position among competitors.

    • Word count: 1240

IB Business and Management has a distinctly international flavour. Students are expected to contextualize the subjects and themes using a variety of local, national and global examples. The study of business at this level looks at business structures, strategies and operations, at specific roles within organisations such as marketing, human resources and operations, and at how businesses are affected by social, cultural and ethical factors. The very operation of business is a process of decision-making and review, and students will analyse why certain decisions are made and how internal and external factors affect those decisions. The world of global business is one which changes by the day and plenty of up-to-date and topical examples and case studies will be covered; you'll be expected to keep on top of the business news to help inform your study. Assessment is achieved both internally (by researchproject), and eternally (by examinations). Marked by Teachers has a wide range of IB Business and Management essay answer examples which will enable you to gain some extremely useful insights into the sorts of answers you'll need to be able to present.


Conclusion analysis

Good conclusions usually refer back to the question or title and address it directly - for example by using key words from the title.
How well do you think these conclusions address the title or question? Answering these questions should help you find out.

  1. Do they use key words from the title or question?
  2. Do they answer the question directly?
  3. Can you work out the question or title just by reading the conclusion?

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