Advertisement Analysis (Vaseline)

Esteban Vindas
Advertisement Analysis
The ad that will be analyzed shows a picture of a Vaseline can that is placed at the bottom right part of the page, with a blue background, and down the Vaseline can where is the text “A leaf threatened with Vaseline Jelly stays moisturized and vibrant over time, versus an unthreatened leaf. If it can do this for a leaf, imagine what it could do for your skin.” Also at the center of the advertisement the reader can see 2 leafs, one is grey and dry, and the other one is green and healthy. On top of the grey leaf there is a label that says, “Untreated” and on top of the green leaf it says, “ treated with Vaseline jelly”. The purpose of this advertisement is to convince the audience of purchasing the Vaseline jelly, and the intended audience is public in general that has the power to purchase the magazine, for example adults and young people. Definitely we can discard as an intended audience little kids.
