Case Study: BMW 's New Oxford Way

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Amina Obaidan

Case Study- BMW’s New Oxford Way

a) Suggest examples of:

i) Job Rotation:

Job rotation is moving an employee from job to job. The purposes of job rotation are to give employees experience with all organizational activities as a training process and to remove boredom, which can occur when performing the same job over an extended period of time. This allows them to learn new skills and gain new experience by relying on themselves not by others. It allows the employer to take advantage of being more trained in widely trained workforce. An example of job rotation used in BMW’s used the central element of the program ‘New Oxford Way’ was Wings (Working in Groups) which included hundreds of self-steered groups of between 8 to15 people across manufacturing areas. The most important motivational factors involve the moving of task within the different groups of production to stop boredom from occurring on the production line. Job rotation also motivates and challenges an individual who has been on a job for a long time. This gives the employee different tasks where he or she will come across a variety of tasks to be carried out, which permits the job rotation to happen and prevents the employees to be bored, but instead more interested and motivated to work.

ii) Job Redesign:

Job redesign focuses on work rearrangement for decreasing or overcoming job dissatisfaction and employee alienation happening from repetitive tasks. Job redesign tries to raise productivity levels by offering non-financial rewards such as satisfaction from a sense of personal achievement in achieving the augmented challenge and responsibility that the employees must give. It also includes self monitoring their tasks with self-regulation and speed in a cooperative and interactive business environment. An example in the text is when BMW puts into practice job redesign through the groups of 8 to 15 people across manufacturing areas. The Wings system allows the managers and directors to work on the production line; workers and employers work together minimizing the distance between them. There will be less miscommunication that way. From the case study an example of job redesign is the fact that BMW also halved the day-to-day duties of one member in each team so they can concentrate on developing team members and the way teams operate. Another example is that ever fortnight, each shift had a 45 minute team talk so that workers and discuss idea, problems and suggestions.

iii) Multiskilling:

Multiskilling is when workers are trained in more than one skill and thus able to do more than one job. This results in a more flexible workforce. Workers can be moved to where they are needed. This causes also more pressure on individual skills and responsibilities with a range of issues which could be linked to a faster, more effective and well-organized work performance. An example of multiskilling in the case study is when BMW ran an external training for its employees. The employees also got couching for working as part of the team, which created a turnaround in the performance and working practice of the employees. This increased their multiskilling abilities through their job rotation and receiving new tasks and learning to adapt to a variety of areas of the business.

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iv) Job Enrichment:

Job enrichment means giving workers more interesting, challenging and complex tasks. Workers are also given the opportunity to complete a whole unit of work rather than individual separate tasks. Job Enrichment gives workers the chance to test themselves and use their full variety of their ability. It is more motivating than job enlargement or job rotation because it increases the difficulty or challenge involved in the task, rather than just simply providing more variety to the work. Workers will gain a greater sense of achievement and possibly more praise or recognition of their work ...

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