Example of a event proposal and client brief - Lady Gaga's Perfume Launch Party.

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LADY GAGAS PERFUME LAUNCH PARTY

Client brief

Proposal brief

Made by: Andrea Juric

Task : 2 P&O

Date : 19-10-2012

Introduction

The Client Brief  on page 3

Proposal Brief      on page 4

The PowerPoint  

The Client Brief  

Dear Ms Juric,

I just brought out my perfume FAME . And I want to ask you to create a launch event for my new  perfume .

The event is for all my little monsters ( My fans ) the party has to be glamorous and have class,  the main colors are black and gold because my perfume  is black and the bottle is gold and  transparent.

The decorations for example the balloons and trellises have to be in the same colors also.  I also want to have a lot of media there for the event and a red carpet ( the red carpet has to be black ) for the celebrity’s and me. And a large poster of my Perfume .

  • The location : The Sephora Paris
  • The Time : 11:00pm till 2:00 pm
  • The Costs : The budget is$1000.000,00
  • The Guest : there will come 300 guests  and the little monsters .

Special wishes:

I want a coach in the form of my perfume and a black horse that draws him. And I want for every guest a goody bag .

Meetings:

You Can call me on Skype because I have to travel a lot now call me every Monday  at 1:00 pm  

Contact:

Stefani Germanotta (me LADY GAGA ) :  [email protected]          Skype : StefaniGermanotta                                                                                                              (555)1233-020-783

Join now!

My personal assistant Dario : [email protected]  

(555)3420-146-919

Proposal Brief

LADY GAGAS PERFUME LAUNCH PARTY

The event will take place on:

1th of December 2012 at The Sephora in Paris.

Lady Gaga will arrive at 11:00 pm  in a coach in the form of her perfume ,that’s  when the party begins. The guest will arrive on the black carpet en the media will be there also and the little monsters. The DJ Davit Guetta will  entertain the guests with music , Lady Gaga herself will also perform at 12:00pm. Beyonce is a ...

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