• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How does an international chain hotel and individual hotel operate differently ?

Extracts from this document...


´╗┐Introduction In the current 21st century of economic society, every country in the world is pursuing peaceful coexistence and economic development. At the mean time, everyone is also counting on the higher quality of life. Furthermore, the whole world?s advanced technology had made the transportation more convenient so people in different national boundaries are also getting closer together. Because of the world?s economic has developed more so now hotel industry is a business that people cannot live without it, but this kind of business are depending on different customers? demand to form different kinds of hotel. For example: business hotel and resort hotel as well as international chains hotel and individual hotel. At the same time, they are all divided into different levels of requirement to make every travelers be able to choose their own appropriate hotel. Hotel industry is still requiring a lot more in every country, especially in developing countries such as China, India, and Brazil??also needs a lot of professional hotel managers. So there are a lot of hotel management schools to educate the successors of next generation. And this make the hotel industry have intense competition, thus to make a perfect hotel is to have a group of professional hotel managers and a great technology system to control. To invest a hotel is a big project; it needs huge money to put in it, so risk assessment must be the first thing to consider at such as political environment, the economic in the future and the position of the hotel. Hotel business is a service industry, as a high quality of hotel for customers demand must consider to all aspects of great facility and the quality of service. To evaluate the operation of hotel, my research question is ?How do international chains operate differently from individual hotel?? There will be primary and secondary research in this paper to answer this question. ...read more.


But this is still not working as good as independent hotel, even without encouraging customers, because they have smaller scale and relies on local suppliers. Overall, is not saying that all customers choosing to live in a chain hotel are not eco-friendly, is just that some people are stealing stuff from the hotels such as towel, coffee sachets, shampoo etc. ?A survey from last year found that 86% of hotel guests had taken toiletries, as opposed to a mere 3% who admitted to stashing away bathrobes in their suitcase... and then there's the hard-core 1% who confessed to stealing electronics, silverware? according to the Yahoo UK travel ?Things People steal from hotels?. There is a fact that people stealing stuff from Transcorp Hilton Abuja Hotel, according to the ABC newspaper article ?3 Months in Jail for Stealing Hotel Towels?. The advantages of this kind of hotel are in their size and their brand name, more customers which means more profit because of the economics scale. They have high technology system called yield management, this can improves benefits through the calculation of supply and demand. Better advertisement to handle the whole chain hotel and make contracts with travel agencies to increase clients. Operation Structure of Independent and International Chain Hotel Hotel can be classified into independent and international chain hotel but it can also classify into the size of the hotel. In here, because there are many types of independent and chain hotels so in order to know their operation structure, I will be assorting it into the size: large, medium and small. kkm Operation of Independent and International Chain Hotel Different kinds of hotel will have different methods to operate their hotel, and different methods will have their own benefits for the hotels but also disadvantages. On the other hand, chain hotel is classified into management company, franchise and referral group to operate. Management Company is an organization that operates any kind of hotels for a fee under the management contract between the hotel and the organization, whether the hotel is profitable or not. ...read more.


If population growth rate increase the problem above can be reduces and will have a high chances to increase the profit as consumers might increases and the wages will decrease because of the population increased according to John Stuart Mill?s Principle. And the age is also a problem for this industry because worker who moving into retirement will be a gap for the business. Career attitudes ? obviously a positive career attitude can lead to a successful business especially in this service industry. Every people have different personality and different ways to solve problems so when applying employees for this industry employees must be more flexible and open-minded because in this industry customers come from different places so they will have different needs and wants therefore things always change to deal with different customers and in this case employees must have a standard level on solving problems. Also, they must enjoying serving people and provide service that is more than customers expect to give a good image for customers to be repeat guests. Technological: Interactive reservation systems ? increasing guests use the Internet?s interactive reservation systems and hotel companies are sometimes criticized for the large number of keyboard clicks required to make a reservation Guest-room innovations ? multiple telephone lines, interactive opportunities for ordering room?s service and guest-room check-out, these can increase the number of guests by speeding up the service but they are expensive to install Data mining ? allows marketing and saler to find new ways to use guest-related data to make better marketing decisions Yield management ? this computerized process allows managers to catch the time of high guest-room demand to maximize revenue. High demand means higher rates because of reduced discounts, low demand means higher discounts http://www.va-interactive.com/inbusiness/editorial/sales/ibt/target_market.html http://abcnews.go.com/blogs/lifestyle/2011/10/10000-free-round-trip-tickets-to-japan/ http://abcnews.go.com/blogs/lifestyle/2011/10/10000-free-round-trip-tickets-to-japan/ http://tutor2u.net/business/strategy/PEST_analysis.htm http://marketingteacher.com/lesson-store/lesson-pest.html# http://www.sutherland.com/files/Publication/94fcdd09-563e-4e3a-bdae-202099907258/Presentation/PublicationAttachment/81929b01-f5af-43ed-bb5d-12a745754056/Haley-HotelGuestSafety.pdf http://inspiredeconomist.com/2008/11/30/does-terrorism-have-an-economic-motive/ http://infohouse.p2ric.org/ref/03/02592.pdf http://www.allbusiness.com/legal/laws-government-regulations-environmental/2954-1.html#axzz1xI2KXzPQ http://www.sba-int.ch/spec/sba/download/BGH/SBABGEHOTELLERIEENG2008.pdf http://www.allbusiness.com/legal/laws-government-regulations-environmental/2954-1.html#ixzz1xPCZNPoZ http://www.mlsi.gov.cy/mlsi/dlr/dlr.nsf/dmlworkingcon_en/dmlworkingcon_en?OpenDocument http://en.wikipedia.org/wiki/Wage%E2%80%93fund_doctrine http://www.hotel-online.com/News/PR2006_4th/Nov06_ISHC.html http://www.black-collegian.com/career/hospitality-199702.shtml http://en.allexperts.com/q/Managing-Business-1088/2008/1/PESTLE-analysis-hotels.htm http://wiki.answers.com/Q/What_is_the_definition_of_a_Independent_Hotel http://darngooddigs.com/blog/2010/01/why-you-should-stay-at-independently-owned-hotels/ http://www.insee.fr/en/methodes/default.asp?page=definitions/hotellerie-de-chaine.htm http://www.accor.com/en/franchise-and-management/our-contracts/management-contract.html http://franchises.about.com/od/franchisebasics/a/what-franchises.htm http://www.cookeryindia.com/students/frontoffice/upselling.html http://www.ehow.com/about_5494879_advantages-disadvantages-information-management-systems.html http://www.brighthub.com/office/entrepreneurs/articles/38973.aspx http://ezinearticles.com/?Top-Reasons-to-Stay-in-a-Chain-Hotel&id=1765230 http://uk.travel.yahoo.com/p-promo-3361193 http://abcnews.go.com/Travel/months-jail-stealing-hotel-towels-hotel-guests-steal/story?id=11647936 http://www.businesstravellogue.com/best-hotel-rewards-programs http://www.evancarmichael.com/Marketing/43/USING-REWARD-PROGRAMS-TO-CREATE-LOYAL-CUSTOMERS.html operation structure website http://hotelmule.com/forum/viewthread.php?tid=1555 http://smallbusiness.chron.com/differences-large-small-organizational-structure-2781.html http://smallbusiness.chron.com/organizational-structural-differences-between-small-large-businesses-10678.html marketing mix http://www.sajth.com/vol4issue1/B%20Seyed%20Mohd.pdf operation method http://www.ukessays.com/essays/education/independent-hotels-versus-chain-hotels.php 1. Analysis my survey (social class, survey my age to show that nowadays children like international chain hotel, western culture) ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our International Baccalaureate Business Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related International Baccalaureate Business Studies essays

  1. Small vs Large Organizations. Economies of scale might not always benefit the customers.

    Large businesses do not always operate in the best interest of the general public and they sometime operate against the interest of the public. There are a number of ways in which large businesses operate in the best interest of the public.

  2. This essay will compare two hotels, the five star hotel- Jumeriah in Knightsbridge and ...

    (Brotherton 2000) 'A typical approach to hotel classification is to consider hotels ranging from one star to five stars, serving the so-called one star market and so on'. (Brotherton, 2000:49). This classification where the hotels can be classified from one star to five stars is known as market-based classification.

  1. Marketing. In my project, I am going to be looking at how Nestls Smarties ...

    Gender? i. ? Male ii. ? Female 2. How old are you? i. ? 0-6 ii. ? 7-11 iii. ? 12-19 iv. ? 20-30 v. ? 30-50 vi. ? 50+ 3. What is your occupation? Please state__________________ 4. How often do you buy Smarties? i. ?

  2. This paper will concentrate on Apples Apple TV business, and its complementing iTunes business.

    Apple stores, such as the ones in New York and London, are a tribute to the customers, to whom they owe a smile of appreciation [23]. That is the emotional connection that the Apple Brand is built around. Today, Apple is selling huge volumes of products to a much wider, and perhaps less emotional, audience.

  1. The Business Strategy of Pizza Hut

    According to Pizza Hut web site the exact size of pizzas are not shown, only written how many slices are in it. PIZZA HUT * Individual 4 slices £3.99 - £7.49 * Medium 6 slices £7.99 - £11.49 * Large 8 slices £9.49 - £15.98 DOMINO’S PIZZA * Personal 7”

  2. Analysis of the marketing mix of Tata Nano

    But still is the new brand for the Malaysians, so we do the advertisement and organize the event or campaign in sufficient detail to establish the good brand attitudes. Brand awareness is important to provide a foundation for brand equity.

  1. Evaluate the advantages and disadvantages of two different types of organizational structure.

    According to Weber (1947:339), ?bureaucratic administration means fundamentally the exercise of control on the basis of knowledge?. Meanwhile, Burns and Stalker (1961) stated that there are two types of organizational structures in the opposite direction, ranging between organic and mechanistic and suggested that the organic type is adapted to flexible

  2. Introduction to e-commerce. Benefits, risks and legislation.

    ________________ Security and legislation on e-commerce businesses Data protection Act Data protection Act is created to protect every individual with their data. This means personal data cannot be disturbed to other sources unless authorised. You must register under the Data Protection Act to collect information about your customers, employees or potential customers.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work