International University College

Dobrich

Change Management Assignment

Prepared by: Asen Minkov

Program: International Business and Management (IBM), 3rd year

Faculty number: 


INTRODUCTION

The report presents a review of the “National Bank of Ostia” case study and my personal recommendations on how to undertake structural change, and improve the organizational design, and overall organizational performance.

It provides detailed analysis and evaluation of the current situation in the organization, and possible solutions to the existing problems. It is structured in three main paragraphs as follows: structure of the bank, where we will be examining structural changes and the effect they have on employee relations, moral, on organizational culture, and we will be discussing methods for avoiding change resistance; the impact of change on culture, in terms of training and development, recruitment strategy, retention, and costs; performance management schemes, where we will be considering appraisal systems, reward schemes, and other ways to improve general performance.

RECOMMENDATIONS

   

The following lines present my personal analysis, evaluations, and recommendations on how to improve the structure, culture and the overall performance of the National Bank of Ostia.

1. Structure of the bank

The first step NBO should undertake is changing the organizational structure.

After analyzing and evaluating the organizational structure of NBO I have come to several conclusions. The Operations, Finance, and Technology departments need no restructuring or/and improvements. They are already functioning in the most efficient way. However, the Sales and Human Resource department require radical changes. The main concern of the organization is that various directors haven’t been focusing appropriately on their primary strategic roles. Reports state that the Sales Director has been overly involved in other departments, thereby relying on his two area managers to carry out the entire sales function on their own. According to my personal observations, the Sales Director has been given too much authority, which has been respectively resulting in a negative way on the overall performance of the Sales Department. Therefore, I would recommend an entire restructuring of the Sales Department. As shown in Figure 2. I recommend a division of the Sales Department and the Marketing Department. In addition, the Sales Director should be replaced by a National Sales Director (NSD). Area Manager A and B positions will no longer continue to exist, as the new structure of the Sales Department requires five (5) Regional Managers. Each Regional Manager will oversee ten (10) Area Managers, which will respectively monitor and control between 10-15 Branch Managers. Regional Managers will report to the NSD, which will directly report to the CEO of the organization. The NSD should be an influential person, a leader. The division of Marketing and Sales Departments will actually benefit both entities, as they will become independent. Moreover, both departments will be able to focus on their main activities in the most efficient way.

The General Insurance department is an extremely important and profitable business unit. Therefore, a new General Insurance branch should be introduced. Its Director will directly report to the CEO of the organization, giving them power and authority they never had before. Additionally, General Insurance Consultants will now longer reside within the Human Resource Department. Their training and development will be undertaken in the General Insurance Department, under the management of the General Insurance Director. The Human Resource Department will then become entirely human resource oriented, which will as well increase the effectiveness and efficiency of the entity.

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It is important to note the importance of span of control. Span of control refers to the number of subordinates reporting to a single supervisor. It may be wide or narrow. However, NBO requires a narrow span of control, especially in the Sales Department, as it allows greater control over activities.

Another element that should be considered is work specialization. Changes will increase work specialization. When there is a high degree of work specialization within an organization individuals normally focus on only one or few tasks.

Additionally, the distribution of authority throughout the organization will be decentralized, ...

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