Market analysis for Tapal tea.- today Tapal has become the largest, 100% Pakistani owned Tea Company in the country

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COMPANY INTRODUCTION 

Tapal a well known name in Pakistan, started its business in 1947 with their first shop in Joria Bazar. The journey of Tapal's remarkable success is the combined efforts of three dynamic generations of the Tapal Family.

Making a modest beginning over half a century back, today Tapal has become the largest, 100% Pakistani owned Tea Company in the country. It has modern tea blending and packaging factories, warehouses and a team of highly dynamic professionals. Tapal has built itself on sound principles and practices where they consider their employees as their greatest asset.

Tapal was the first one to introduce soft packs in the country and developed an entirely new brand category named Tapal Family Mixture, which was a combination of tea and dust. In 1997, Tapal was the first Pakistani Tea Company which was honored by the ISO-9001 certification followed by the ISO 9001/2000 certification in the year 2000.

Tapal offers a wide range of variety in its products and enjoys as being a leader in the industry.

BRANDS OF TAPAL

Danedar Leaf Blend     Pioneer of the Danedar category in Pakistan, Tapal Danedar remains a favorite around the country with its grape-nutty appearance, rich golden color and strong refreshing taste. In fact its popularity is such that other companies have launched their own versions of this blend, but Tapal's remains the original and ultimate Danedar because of its unique color, aroma and taste. Also available in double chamber tea bags, today Tapal Danedar enjoys the position of the "No.1 Tea Brand" in Pakistan

Tapal Family Mixture                  A unique combination of high-grown Kenya leaf and dust tea, Tapal Family Mixture is the pride of Tapal. Developed in 1947, it created a completely new category in the tea market. It gives a refreshing aroma of leaf and the strong taste of dust- together in one cup. It is the blend that started the Tapal success story and many other companies followed Tapal in introducing similar blends

Tapal Safari is made from the finest Kenya leaf teas and provides extra cuppage of great tasting tea to the consumer. Tapal Safari chai, with a safari theme, is aimed at adventurous people.

Mezban Super Dust                A full-flavored dust that delivers high quality at a very economical price, Mezban Premier Dust is the blend for consumers who prefer tea with a strong flavor & taste. Originally developed for hot tea shops, Mezban has become a favorite amongst household consumers as well. It is the most popular brand of tea in Sindh. The name of the brand itself is a characterization of the typical hospitality that is inherent to and a matter of pride for the people of Sindh.

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  Highly popular in Sindh, Chenak is known for its extra strong flavor, color and taste. As a result of these features and high quality of tea it is No.1 in its category.

Special Teabags         The unique flavor of high grown leaves especially selected from the finest tea gardens in the world make Tapal Special Teabags a treat at any time. The combination of an extra strong blend with the convenience of environmental friendly metal-free tea bags has made Tapal Special an instant hit with consumers.

Jasmine Green Tea              Tapal Jasmine Green Tea is the ...

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