RATIO ANALYSIS
- Profitability ratios - a measure of how much profit its activities generate.
- Gross Profit: Total Revenue –
Variable (Direct) Costs
Gross Profit
Gross Profit Margin = -------------- x 100
Turnover
- Narrow margins – tend to be on products/services which are high volume, mass market products which are highly competitive. Such as fmcgs’, retail stores.
- Wide margins – tend to be on products/services that are low volume, high value with relatively high degree of monopoly power. More frequent in the services sectors.
- Can increase by increasing turnover relative to cost of sales like increasing prices.