RATIO ANALYSIS

  • Profitability ratios - a measure of how much profit its activities generate.
  1. Gross Profit: Total Revenue –
    Variable (Direct) Costs

                                         Gross Profit

Gross Profit Margin = -------------- x 100

                                           Turnover

  • Narrow margins – tend to be on products/services which are high volume, mass market products which are highly competitive. Such as fmcgs’, retail stores.
  • Wide margins – tend to be on products/services that are low volume, high value with relatively high degree of monopoly power. More frequent in the services sectors.
  • Can increase by increasing turnover relative to cost of sales like increasing prices.
Join now!

  1. Net Profit: Total revenue – Total Costs (VC+FC)

                                    Net Profit before int and tax.

Net Profit Margin =     ---- ------------------------            x 100

                                                  Turnover

                                                  ...

This is a preview of the whole essay