Sport Marketing Report - Marquiz Thermal Fitness Club of Seoul.

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Sport Marketing Report

Asia’s Largest Fitness Club

Alda Ardelia

12466102

Place

Marquiz Thermal Spa & Fitness Club is located inside JW Marriott Hotel Seoul (on B2 floor). The hotel address is 19-3 Banpo-dong, Seocho-gu, Seoul 137-040. The hotel’s Marquis Thermal Spa and Fitness Club is recognized as one of the city’s best, and the location of the property could not get much more convenient. It is located on top of a shopping complex, close to Express Bus Terminal station that serves three major lines, and an express bus terminal from which coaches leave to other major cities. I use subway from Gongneung station and I do not need to transfer because it is directly connected to Express Bus Terminal in line 7. Use exit 7, I can find the hotel easily. Its surroundings are premium shopping center such as Shinsagae, premium apartment, and close to Gangnam, one of premium area in Seoul . So, I can say that Marquiz Thermal Spa & Fitness Club choose the correct location because they serve premium service which target high-income customer.

Marquiz Thermal Spa & Fitness Club is known as Asia’s largest fitness club (by visitkorea.com)  so the place is really big. It spans 14,212 m2, almost as big as two soccer fields, and has 3 floors. The place is really beautiful, and designed in luxurious way, as a part of 5 star hotel facilities. When you enter the hotel, you will see the sign inside the elevator that show location of Marquiz Thermal Spa & Fitness Club. After you arrive on B2 floor, turn right and there will be several receptionists in front of the fitness club who will serve and help you with a very kind way and smile. There will be an area that seperate woman and man inside the fitness club for privacy.

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In the nutshell, Marquiz Thermal Spa & Fitness Club’s location is very easily accessible, especially to premium area, has very large size, and luxurious design, which is perfect and match to serve its premium costumer.

Product

Marquiz Thermal Spa & Fitness Club has two core products which are the spa and fitness club. In this section, we will focus only to the fitness club product. The fitness club offers no ordinary service because it has over 150 state of the new art fitness machines, cardiovascular equipment, 25 m, ...

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