SWOT Analysis of Apollo Language School, Vietnam.

Authors Avatar by kunzarcx (student)

Report:

1. Introduction

2. Range of cources offered by Apollo

3. Differences and similarities about products among Apollo's competitors.

4. Pricing. Differences and similarities

5. Times and duration of cource Apollo offer.

6. Strenghts and weaknesses

7. Opportunities and threats

8. Choice of segment target and cource ideas

Introduction

In phase 2 we were making a Apollo project with new members of group 8 ,called Blink Blink with 5 members in it. In this project we are required to make a research about English cources of Apollo language  center. More clearly, we had to assess the Apollo history and its strongest competitiors, determine its market segmentation and weigh pros and cons of its cources. In addition to that, our group had to propose an idea for a new cource by relying on the questionnaire data we made in the previous phase. Therefore, by choosing a segment of target, we made up a cource, which is the main aim of Apollo project.  

Before offering an idea for a new cource, the first thing that has to be done is reviewing the Apollo history, its service, rewards, strenghts and weaknes. We searched the information in the in the web service and came straight to the center in order to get information. Besides we searched the data about all other language centers and conclude Apollo's strongest rivals by estimating and comparing the service they offer ang their reputation.

1. What is range of English course offered by Apollo? How are courses differentiated?

Cource

        Levels

        age

        Skills improved

        English for young learners

        Starters

        5-12 years

        Speaking & Pronunciation

        

        Movers

        

        

        

        Flyers

        

        

        English for teens:

        Junior teens

        12-15 years

        KET, PET, FCE, IELTS and TOEFL IBT.

        

        Senior teens

        16-19 years

        

        English for adults

        General English

        20

        

        

        Business English

        

        

        

        Pronunciation Clinic

        

        

        Corporate English services

Join now!

        

        For staff working in organization

        

        Premium cources

        

        

        listening, speaking, reading and writing skills to test-taking skills in international exams such as IELTS, TOEFL, or interviewing skills, intensive pronunciation, vocabulary and grammar practice

        School partnership programme

        

        For student  considering studying abroad

        

        IELTS preparation

        

        

        IELTS

        TOEIC 500+

        

        

        TOEIC

        

1. II. What are differences and similarities among products of Apollo and its competitors?

*The similarities:

1.  High quality of teaching with modern facilities and native English speakers

2. Well-known ...

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