SWOT analysis (I) What is a SWOT Analysis? SWOT stands for Strength, Weaknesses (Internal), Opportunities and Threats (External)It can be an excellent, fast tool for exploring the possibilities for initiating new programs in the school.Through a systematic approach of introspection into both positive and negative concerns, a SWOT analysis looks at future possibilities for the school.It is intended to summarise a strategic situation, with a view to deciding what the organisation should do next (Lockwood, 2006).It is a scan of the internal and external environment. (II) Internal and External Analysis Internal AnalysisFactors can be
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evaluated across the school/ department in areas such as:School/ department cultureSchool/ department imageOrganizational structureStaff (strengths, weaknesses, areas of expertise, morale, professional training, enthusiasm, experience, knowledge, turnover rate, quality of teaching, staff capacity, areas teachers have insufficient knowledge in)Resources (manpower, financial, facilities in school)Strategies School policiesManagement (manpower, administration, resources)CapacityCurriculumCurrent students (performance, motivation, learning – evidence: TSA results, pre-S.1 results, HKCEE results, HKAL results, class assignment inspection, student background )StrengthsA school/ department’s strengths are its resources and capabilities that can be used as a basis for developing the school/ department. WeaknessesThe absence of certain strengths may be viewed as a weakness.External AnalysisChanges ...

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