Pricing strategies that Virgin Blue Airline could use.
Virgin Blue Virgin Blue is the creation of Sir Richard Branson, founder and CEO of the Virgin Group. The airline carrier was launched in 2000 by Sir Richard Branson and the Virgin Blue CEO Brett Godfrey, to enter the Australian market. Initially set up as a low fare carrier, the company only flew between Brisbane and Sydney. Since then, it has become Australia's second largest airline, catering for all major cities in Australia. Customers pay for their in-flight meals and drinks. To further cut costs, Virgin Blue uses a system of e-ticketing (a telephone and internet based ticketing system). a) Describe three potential pricing strategies that airline companies can adopt when entering a new market. * Airline companies can adopt a really low price, so that they attract a lot of new customers and get a really original and good reputation. By entering the market with really low prices, the company will have a big advantage over the other companies that are already in the market for a longer time. Even though people are used to other companies, with low prices there's a big chance that they will have a great success. Penetration pricing * Companies using this strategy are usually trying to break into a market, so this would be the perfect strategy to enter a competitive market, already dominated by some big airline comapnies. Penetration pricing will cost the business
Starbucks expansion into China
Starbucks Company History Starbucks was opened its first coffee company in Seattle's Pike place Market on 1971. The name was taken from the first mate in Herman Melville's Moby Dick (Company Profile, 2005). Products Beverages: Brewed coffees, Italian-style espresso, cold blended beverages, roasted whole bean coffees, tea products, fruit juice, sodas, and coffee liqueur. Food: Sandwich, Salads, pastries and ice creams Non food items: Mugs, Travel tumblers, coffeemakers, coffee grinders, storage containers, compact discs, games, seasonal novelty items, Starbucks card, media bar. International Business Development In order to achieve Starbucks mission to be a global company, the development strategy that Starbucks implemented to adapt with variety market and local need are: joint ventures, licenses and company owned operation (Starbucks Corporation, 2005). There are 4,666 Starbucks stores which are operated and 2,222 are licensed operation in US which are spread out in 50 states. For the international location, Starbucks' store can be found in 34 countries outside of the United States and 1,049 stores are company owned operated in Australia, Canada, China, Germany, Singapore, Thailand and the U.K. and 1,734 are joint ventures and licensed operation (Company Fact Sheet, 2005). Starbucks goes International 996 Starbucks open in Tokyo, Japan. Nowadays, there are more
Business Planning - I offer for a low monthly fee computer maintenance services for small starting up companies/businesses for which cannot afford to hire an IT professional,
Introduction Business Purpose and Type 2 What and to whom am I selling? 2 What kind of business I want? 2 Finance 4 2 Competition 3 Where does my business fit in? 3 Where does it differ from the competition? 3 Marketing Plan 4 Direct marketing 4 Indirect marketing 4 Starting Up Requirements 4 Start Up expenses 4 The way forward 6 How long it takes to make my business up and running? 6 How long can I manage in case of 0 profit? 6 Cash flow, Book keeping and perspectives 6 6 Introduction Before writing any Business Plan I should make a Market Research, but because I'm not serious and right now I'm no planning to own a business in any form. This document is an imaginary plan and imaginaries are all the figures and references in it. The intention of this publication is to demonstrate how I would make a Business Plan. Business Purpose and Type What and to whom am I selling? I offer for a low monthly fee computer maintenance services for small starting up companies/businesses for which cannot afford to hire an IT professional, but need such a service. I would aim to companies/businesses which have a lower monthly profit than 15.000€, because generally in Finland to employ an IT professional wages between 1900€ to 3500€
Impact and Cause of Absenteeism
Executive Summary Firstly it became instantly clear in this report highlights poor levels of absenteeism, and it is obvious that management and supervisors act on absenteeism as soon as possible to better the department, organisation and the employees. It is also tremendously important for staff to know that absenteeism should and will not be tolerated anymore; otherwise it would lead to worsening absenteeism and a host of other negative effects on the workers and on the organisation. We have mentioned instances like the Royal Mail Group to comprehend that there are many success stories in business where absenteeism was reduced to an acceptable rate instead of stopping days of sickness. Introduction According to Mr. Haakon Overli "Workplace absenteeism is one of the last company overheads and it is out of control". Absence from work is not always associated with illness and contains high outlays for the UK Economy. "The rate of sickness is not uniform across industry, region, occupation, age group or even country". (Roberts, P. 2003).The Report contains information and facts about Absenteeism in the UK Industry and also has a comparison to overseas countries. Tescos newly introduced pilot scheme of not paying their staff for sick leave within the first three days of "sickness". (Asda and Morrisons already refuse to pay the first three sick days.) The introduction of this
Research report
RESEARCH REPORT Have spending habits of overseas students changed since their arrival in the UK? What changes have they made in money spent on socializing? HIBT - Herts International College Of Business & Technology 25th April, 2010 CONTENTS Introduction Page 3 Methodology Page 5 Results Page 6 Discussion Page 12 Appendix Page 15 References Page 17 INTRODUCTION In recent years, studying abroad is a new trend for most young people all over the world. There are many destinations for overseas students such as the USA, Australia and the UK. It seems the UK is one of the best choices for most international students to study abroad. There are some advantages for overseas students who wish to study in the UK including facilities, the modern method of teaching. Beside the educational
PESTLE Analysis
PESTLE Analysis (PEST analysis) The PESTLE acronym. Political Economic Social Technological Legal Environmental PESTLE Analysis is a simple technique which can be used in a fairly sophisticated way, particularly when it is combined with Risk Analysis, SWOT Analysis, an Urgency/Importancy Grid and expert knowledge about the organisation and its external factors. PESTLE Analysis is normally used to help organisations identify and understand the external environment in which they operate and how it will operate in the future. I believe that a version of PESTLE Analysis can be used by the individual for personal development planning. Some people will argue that this is a use for which it was never designed and for which it may be inappropriate. My answer to that is to "try it, it does work for PDP". The shorter version is a PEST Analysis - missing out Legal and Environmental factors. At the end of this document is an explanation of the use of PESTLE for organisational change. How PESTLE may be used for PDP For PDP purposes view yourself as being 'the organisation' - an organisation subject to external factors, and internal factors. For each of the 6 PESTLE factors brainstorm and identify 5-10 things which, based on existing knowledge, may change or are likely to change over the short term, medium term and long term. 2 Then assess/evaluate their likely
What is a SWOT Analysis?
SWOT analysis (I) What is a SWOT Analysis? * SWOT stands for Strength, Weaknesses (Internal), Opportunities and Threats (External) * It can be an excellent, fast tool for exploring the possibilities for initiating new programs in the school. * Through a systematic approach of introspection into both positive and negative concerns, a SWOT analysis looks at future possibilities for the school. * It is intended to summarise a strategic situation, with a view to deciding what the organisation should do next (Lockwood, 2006). * It is a scan of the internal and external environment. (II) Internal and External Analysis Internal Analysis Factors can be evaluated across the school/ department in areas such as: * School/ department culture * School/ department image * Organizational structure * Staff (strengths, weaknesses, areas of expertise, morale, professional training, enthusiasm, experience, knowledge, turnover rate, quality of teaching, staff capacity, areas teachers have insufficient knowledge in) * Resources (manpower, financial, facilities in school) * Strategies * School policies * Management (manpower, administration, resources) * Capacity * Curriculum * Current students (performance, motivation, learning - evidence: TSA results, pre-S.1 results, HKCEE results, HKAL results, class assignment inspection, student background ) Strengths A school/
Thinking Sociologically
Thinking Sociologically [Name of the writer] [Name of the institution] Thinking Sociologically Th? ?b?v? im?g? sh?ws th? v?ri?ti?n ?f th? cultur? ?sp?ct. Cultur? is ? difficult thing t? strictly d?fin?. Such ? l?rg? v?ri?ty ?f s?ci?t?l ?sp?cts f?ll und?r its r??lm, th?t it's s?m?tim?s c?mplic?t?d t? dr?w ? lin? b?tw??n wh?t is p?rt ?f ? cultur? ?nd wh?t is n?t. T? put it in ?xtr?m?ly v?gu? t?rms, cultur? is ? w?y ?f lif?. ?ll th? tr?its th?t m?k? up ? p?rticul?r s?ci?ty, fr?m r?ligi?us b?li?fs t? m?d?s ?f dr?ss t? ?rt t? m?th?ds ?f f?rming, build up ? cultur?. Cultur? includ?s th? g??d ?nd th? b?d, th? ?ld ?nd th? n?w, th? str?ng ?nd th? w??k - ?ss?nti?lly it includ?s "?v?rything". M?ny v?ri?ti?s ?f cultur?s ?xist. Th?r? ?r? th? ?bvi?us ?thnic cultur?s - ?fric?n-?m?ric?n cultur?, L?tin? cultur?, Gr??k cultur?, ?tc., ??ch with th?ir ?wn f??ds, ?rt, r?ligi?n, f?mili?l r?l?s, ?nd v?lu?s. ?m?ric?n cultur?, f?r ?x?mpl?, is g?n?r?lly c?nsid?r?d t? b? r?l?x?d - ?ppl? pi?, blu? j??ns, b?s?b?ll ?nd th? lik?. F?mily r?l?s ?r? n?t s?t in st?n?, th?r? is fr??d?m t? ch??s? ? r?ligi?n b?s?d ?n ?n?'s ?wn c?mf?rt (?r ch??s? n? r?ligi?n ?t ?ll), ?nd whil? ? c?rt?in l?v?l ?f m?r?lity is m?int?in?d, v?lu?s ?r? g?n?r?lly l??s?. (B?rzil?i 2003) C?mp?r? this t? th? cultur? ?f th? r?m?t? p?rts ?f Indi?. Th?r?, ? w?m?n is r?quir?d t? s?rv? h?r husb?nd ?nd his f?mily, ?v?n ?ft?r his d??th. Th?y
Marketing Mix For Apple
Marketing Mix for Apple Marketing Aspect Apple Inc. Basic Customer Need A mobile telephone with built in camera; able to store music, pictures and videos; can download applications and use the internet. A music storage device which can be used on the move. Some models able to hold pictures and videos; some models able to browse the internet and play games. Apple TV is a device allowing the user to play high definition videos from iTunes/youtube/their computer/etc on their television, in widescreen. A computer, either laptop or desktop. Target Market Huge worldwide market with target consumers aged 12+. Specific markets that are targeted include those who are willing to pay more for Apple products even though there are plenty of cheaper options. People who are really interested in being up to date with the latest technology, and who want to be connected to the internet all the time to keep up with the latest news. Music fans. Professionals who need to be able to connect to the internet any time anywhere. Products A convergence of technologies e.g. An iPhone has a mobile phone, an mp3 player and internet surfing capabilities. - iPhone3G/iPhone 3GS - iPod shuffle (available in a range of colours) - iPod nano (available in a range of colours) - iPod classic - iPod touch - Apple TV - MacBook Pro/Air/mini - iMac - Mac Pro Products have different
Business Project
Research Question: Should the British school invest in Mac computers or Windows computers in the computer lab? Introduction: One of the reasons attached to the selection of the question is to evaluate whether or not the British School can offer Mac computers in the computer by complementing the needs of the staff & the students. In the recent years Brand value for Apples products has risen significantly and this has lead to a number of educational institutions implementing the use of Mac computers. While Mac systems may not be as user friendly and cheaper compared to windows they tend to serve many of the educational purposes better than Windows systems. However, There are likely to be Advantages & Disadvantages of using both systems in The British School, however through Primary & Secondary Research & implementation of a number of business tools we will be able to successfully make a decision by taking into account the students & members of the staff on whether or not investment should be made in the Mac computers or whether The British school should remain with Windows computers in the computer lab. Methodology: Primary Research: Questionnaires: A questionnaire is a research document consisting of a series of questions and other prompts for the purpose of gathering information from respondents. A number of questionnaires will be designed and prepared with numerous