Article Commentary -TECHNOLOGY INDUSTRY SEES WINDOWS 7 BOOSTING MARKETS

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TECHNOLOGY INDUSTRY SEES WINDOWS 7 BOOSTING MARKETS

INTRODUCTION: Computer software, ‘Windows 7’ is a new operating system, debuted by Microsoft Corp for use on personal computers including home and business desktops, laptops, netbooks, tablePCS and media center PCs. It was released to manufactures on 22 July 2009 and general retail on 22nd October 2009.  

The title “Technology Industry sees Windows 7 boosting markets”’ shows expectations  of increase in demand in “technology Industry” by the introduction of this new system. Article reflects effects not only on demand market of  Windows 7 but also other existing substitute systems of Microsoft’s, complimentary technology industry and on effects of slums and recovery and touches on effects of failure of Vista on XP and Apple.

Operating Systems: The article tables the history of 13 programs launched by Microsoft corporations in IT market since 1985.Out of which about 10 systems being too old has negligible impact on the current market. Therefore the main effect is on  Windows XP of 2001 and Vista of January 2007  and bit on Windows 2000 and NT.

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Substitute goods

‘A substitute is a good which can be replaced by another good’1.Therefore these are the ‘Goods for which an increase (or fall) in DEMAND for one leads to a fall (or increase) in demand for the other goods’. eg Butter and Margarine.

Therefore for ‘Windows 7’, the pre existing systems like ‘Windows XP’, ‘Windows Vista’, Windows 2000 in use of the same giant Microsoft or operating system of Apple Mac of the rival are substitute goods.

Therefore increase in demand for Windows 7 will lead to decrease in demand for XP, Vista 2000 or of Apple , ...

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