FOA on media. This article talks about Yuri Alemao a politician, based in a small town of Goa called Cuncolim. The article goes on to discuss the great qualities Yuri Alemao possesses and what a remarkable leader he would be for the town.

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Good morning, the question we are supposed to be delving in to today is: Do you think that the media can both reflect and determine public opinion? Can the media shape the future of a nation?

I am going to answer this question through exploring the concept of Paid news. What exactly is paid news? Well the name really says it all but still in order to explain it in detail Paid news or paid content are those articles in newspapers, magazines and the electronic media, which indicate favourable conditions for the institution that has paid for it. The news is much like an advertisement but without the ad tag. This kind of news has been considered a serious malpractice since it deceives the citizens, not letting them know that the news is, in fact, an advertisement. Secondly, the payment modes usually violate tax laws and election spending laws. More seriously, it has raised electoral concerns because the media has a direct influence on voters.

Paid news today is practise in India to a great extent. One such example is the article handed out to all of you. This article talks about Yuri Alemao a politician, based in a small town of Goa called Cuncolim. The article goes on to discuss the great qualities Yuri Alemao possesses and what a remarkable leader he would be for the town.

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And henceforth it does an excellent job of forming a positive image of Mr Alemao in the eyes of public and helps him in gaining immense support. This has been done through the use of various techniques. Experts is one of them, the article has made an extensive and repetitive use of this technique as we see throughout the article many well-known personalities have spoken about what outstanding qualities Mr Alemao possesses for example, Dr Kurade said Mr Yuri’s main advantages are “amiable nature and accessibity”.

Another technique that has been used here is card stacking; one after another the ...

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