And henceforth it does an excellent job of forming a positive image of Mr Alemao in the eyes of public and helps him in gaining immense support. This has been done through the use of various techniques. Experts is one of them, the article has made an extensive and repetitive use of this technique as we see throughout the article many well-known personalities have spoken about what outstanding qualities Mr Alemao possesses for example, Dr Kurade said Mr Yuri’s main advantages are “amiable nature and accessibity”.
Another technique that has been used here is card stacking; one after another the article constantly tell us reasons as to why Yuri Alemao would make a great leader and what sets him apart from other candidates.
The generation today is always looking for new things, new ideas and basically anything new and fresh, because we tend to believe they’re better than old things and old ideas. This article makes use of this “new” technique extremely well as it refers to Mr Alemao as the young turk. The word young says it all for many of us and completely convinces us in favour of Yuri as most today argue that we need some young and fresh politicians today who understand what the people of our generation want better.
Further on the article also makes use of association as a technique through linking the development of Cuncolim and it becoming a model town all over the nation with Yuri. This suggests that if Yuri was to come to power then only it would be possible. This is also an example of simple solution used in the article.
The article brilliantly makes use of hyperbole too when Dr. Kurade expresses that “Yuri has been working with us from the time he started walking” this shows how dedicated Yuri is to his work and how well he must be at what he does since he has a lot of experience.
The article also heavily relies on the technique majority belief as repetitively it shows that many people support Mr Yuri and believe that he will be an exceptional leader. Henceforth, it works on the assumption that if most people believe something, it must be true. This allows the article to determine what the people think of Mr Alemao.
Moreover the article uses a lot of adjectives to make people believe that Mr Yuri Alemao has all those qualities that they want to see in their leader such as educated, young, experienced, a social worker and hardworking.
The article also plays with the emotions of general public by calling Mr Yuri son of all in Cuncolim and hence it would make people feel like it’s their obligation to see their son successful and therefore they would support him in his campaign. Additionally I feel the author of this article beautifully makes use of allusion as for so long now Mahatma Gandhi is referred to as the father of the nation. The fact that this article constantly uses emotions shows that it is basically relying on pathos.
What is more this article consistently makes use of short paragraph not consisting of more than 3 lines. Each paragraph talks about only one thing which makes me feel like the author did this so that he can ensure he doesn’t miss out on anything.
All in this entire article magnificently convinces people to support Mr Yuri as it portrays him as the perfect candidate. It also tries to determine public opinion in favour of Mr Yuri through reflecting public opinion to a great extent. Also if people do get convinced to back Mr Yuri through this article it is quite possible that this article then has managed to shape the future of the town Cuncolim if not the country.
Now I will discuss the ethicality of paid news. From my perspective the basic purpose of any kind of news should be to present the citizens with basic information of what really is happening around them through reliable facts, data and sources without being biased. However paid news defies all of this as it is usually biased towards someone or a group of people as already proven by the piece I just discussed. Also paid news to an extent corrupts our whole system of democracy as through payments people not only highlight the positives but also are able to cover up the negativity of a possible candidate. This does not allow the citizens access to complete truth which means they form their opinion only on half information.